Has this ever happened to you? You need to talk to someone; you pick up your phone but something distracts you so you have to hang up before they answer. A few moments later (when you’re free), you pick up your phone and redial. The person answers.
And for the life of you, you can’t remember why you called.
In a strange way (almost in reverse), every business owner wants people to come to their website. SEO strategies are rampant with a lot of crazy “consultants” getting paid lots of money to “help” the SEO rankings of companies. (REMEMBER: there are basically only 3 “free” pillars of SEO: check them out here).
But what do the business owners forget? I’m amazed that people pay huge amounts of money (or a lot of time) to attract lots of people to their websites; but they forget what they’re bringing them for.
When people come to your website, what do you want them to do? Make sure you have a strategy.
Some possible things:
- Get informed
- Buy something
- Sign up for something
- Fill out a form (for building a list)
- Call you
If you don’t know what you want people to do when they get to your website, then stop attracting them. It’s as awkward as the moment you have to say “I’m sorry, I forgot why I was calling you“.