
Who Is My Audience?
When a legal expert asked Jesus, “Who is my neighbor?” it followed the command to “love your neighbor as yourself.”
When I visit family and friends in Atlantic Canada (where I grew up) I have to remind myself and my family to please wear nice socks. It sounds odd. But I’ve been living in North Carolina for 14 years and it’s easy to forget the “ways” of my homeland: when you enter a home, you take off your shoes. And thus, the need for nice socks.
“When in Rome, do as the Romans do”.
Our churches find themselves in this new digital world with their worship guides. The problem? Most people in this foreign-feeling land don’t like long-form printed materials so we need to adjust to what they’re accustomed. It’s not getting rid of church bulletins, it’s simply to make sure it plays well in this dynamic digital world.
Fortunately, there are many tools to help you! All it requires is that you have a website that is simple and is current that becomes the nucleus of your digital hub.
Here’s are 2 ideas to get you started.
For the first one, you should have a mobile-friendly website. That way someone sitting in your service, with a mobile phone or tablet, can view and navigate your website.
This Digital Hub paradigm shift isn’t going away; it’s simply a way to get your print materials to point to your URL — where the core content is available and shareable. Make sure your website can support this strategy.
If we get it right, we can communicate your ministries effectively in this digital world!
When a legal expert asked Jesus, “Who is my neighbor?” it followed the command to “love your neighbor as yourself.”
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