
Who Is My Audience?
When a legal expert asked Jesus, “Who is my neighbor?” it followed the command to “love your neighbor as yourself.”
I get push-back regularly from church leaders when it comes to “Marketing”. And I understand why. Often marketing feels like “compromising our message” or “manipulating an audience” for monetary profit. And both of these are absolutely wrong for the church.
We deserve better.
Instead, I believe that churches need to become known for something. For something — since the unchurched believes we’re against more things than we’re for). Let’s make the community need the church. Something that offers a positive solution to an audience in desperate need. Something that is simple and easy to remember. Not many things; but one thing.
It’s good promotion. And preparing the strategy to accomplish all of this is ultimately called marketing. We don’t try to profit in monetary terms. Instead we want the community to profit in a dynamic relationship with Christ.
In John 4, Jesus used excellent marketing skills. We have so much to learn from Him. Here’s 3 lessons we need to emulate:
So, think the church needs to become experts in marketing now? We must be willing to strategize where to wait, what to share, and how to connect to Jesus. That can be done online, in person, and/or in print. It just needs to be planned beforehand. And that’s brilliant marketing.
This post originally appeared in the Weekly Update for the National Association of Church Business Administrators (The Church Network). Mark MacDonald is a regular writer for this and other national publications about church communications and updating a church website.
When a legal expert asked Jesus, “Who is my neighbor?” it followed the command to “love your neighbor as yourself.”
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