I’m a sucker for headlines. I pick up my daily newspaper and I’m drawn to good headlines.
I’m flipping through TV channels and I hear “after this break, we’ll…” and I’m instantly attracted. I wait through the ads just to hear what will be said or revealed.
Headlines have to be:
Why do we have headlines? Chapter titles? Subheads? Because they work. They draw us into the full story.
Headline writers are poets. They can condense the whole story down to a few words. And every word has a larger value.
So, if a great headline writer researched your company, and edited it down to a short, enticing headline (that would get your potential audience interested in you); what would it be?
You need a headline.
Here are 3 steps to consider in order to create a great headline:
- Know who you’re talking to. A headline is wasted if it’s not directed on a particular audience. It’s almost impossible for a headline to reach, snag, gain the attention of everyone.
- Know what that audience wants. In order to do this; you have to know their pain. Because every pain needs something in order to make them feel better. Do they simply want information? An insider look? Something exposed? Think benefit-based language.
- Use great words. Headline writers are great at using few words that inspire, inform, and lead an audience. Words like: Absolutely, Exciting, Guaranteed, Exclusive, Outstanding, New, Startling, Strange, Rare, etc.
If you don’t have a headline that’s compelling and will breakthrough; you better start thinking now. You have a great story; but in the newspaper of many life stories; another headline will grab attention over yours.