Church Branding Agency

Award-Winning Church Branding Experts

20+ Years Helping Churches Share the Gospel Effectively

Be Known for Something is a nationally-recognized church branding and church communication agency based in Jacksonville, FL (working with churches and faith-based organizations throughout the US and Canada).

  • We help your church messaging break through the noise so your congregation listens more and reconnects you with your community (to hear your message again!)
  • Offering audience investigation (congregation and community), focus groups, brand thread (positioning), visual brand determination (logo, color/font palette, brand foundation, and style guide), and church communication guidance.
  • Through group learning, coaching, agency-style consulting, leadership retreats, and retainers. Something for every church who wants to reach their world for Jesus Christ.

Be Known for Something recently won the prestigious “Most Influential Church Branding Agency” award for North America.


Why Your Church Needs Branding (or ReBranding)

OUR HISTORY: In 2001, originally as PinPoint Creative, Mark MacDonald established a branding agency after his successful climb in Canadian advertising agencies.

  • Wanting to use his extensive secular business world experience (including Creative Director of one of Eastern Canada’s leading agencies) to work with Pastors and Churches. His heart was to better evangelize the world through effective church communication.
  • After working with many churches, national church associations, and organizations, Mark was propelled to the national stage as a Church Communication influencer.
  • Be Known for Something became a leader in Church Brand development with the release of Be Known For Something | Reconnect with Community by Revitalizing Your Church’s Reputation that became an Amazon bestseller in Church Leadership and Church Growth.
  • After working with the 3000+ Florida Baptist Churches and continuing to influence 1000’s of churches through Mark’s role as Executive Director of Center for Church Communication, Be Known for Something is creating innovative products to better serve Pastors, Communicators, and Ministry Leaders.
Most Influential Church Branding Agency Award - Be Known for Something

Helping Churches Re-Engage Congregation & Community

Initially, your communication thread (the foundation to church branding; what you’re known for) must be discovered to unite ministries. Similarly, your thread must express a key solution that your community is seeking. Because of that, even those not needing “church” will discover a relevant benefit.

Therefore, it starts with understanding audiences (congregation and community).

Ultimately, you need an expert coach to lead you because of the complex steps in an effective communication strategy. Our process helps you discover your thread and connects a comm strategy to it. Finally, we walk with you as a Senior Virtual Communication Director.

  • Unite ministries: tear down silos!
  • Simplify your communication
  • Create a digital hub (website, social, email) that everyone loves

Church Branding Products

Pastor, you’re known for something. Is it the right thing? We can help.

Be Known for Something Groups


Learn together in an expert-guided small cohort-style group. Meet others, solve problems, and discover new strategies in six 1-hr sessions.

Cohort Learning Impact
6 Zoom Meetings
Limited-Sized Groups
Email QnA
Free BKFS Book

Group Topics


Group Dates
Group Curriculum
Group Pricing
Be Known for Something Church Branding Process


Our proven Church Branding process. Understand audience to discover a brand thread, logo, and strategy to battle attention-spans & noise. 

Brand Assessment
Mystery Visit
Leadership Summit
Persona Development
Thread Discovery
Logo Suite and Files
Brand Style Guide
Comm Strategy
Digital Hub Coaching
Tools Coaching
Ongoing Retainer
Email QnA
BKFS Books

Delivery Options

Coaching Package
Agency Package

Process Info
Process Pricing
Small Church Discount
Be Known For Something Church Branding Retreat


We join your Leadership Retreat to unify ministries in an intensive audience and thread discovery to fast-track your church branding.

Unity Workshop
Demographic Analysis
Online Mystery Visit
ChMS Data Analysis
Leadership Summit
Persona Designation
Thread Discovery
Initial Strategy
BKFS Books
Team Swag

Length Options

2 Day
3 Day

Retreat Info
Retreat Pricing

Less than 500? Ask us about our Small Church 30% Discount!

What is Church Branding?

Why You Need a Thread

Team Leadership


Director of Church Communication,
Sr. Church Branding Strategist

Seen at these
National Church Conferences:

CFX Conf
BBCON Technology Conf
SALT Creative Conf
…and more

Watch for upcoming conferences!

Mark MacDonald has a teacher’s heart, loves churches, in addition, he is dedicated to improving church comm strategy so more will be reached for Christ.

  • 35+ yrs of advertising, comm, design, writing, speaking
  • Communication Pastor and Sr. Church Brand Strategist
  • Exec Director of Center for Church Communication (Church Marketing Sucks, Creative Missions, etc.)
  • Former Dir of Church Communication for Generis
  • Former Strategic Communication Catalyst for 3000 Florida Baptist Churches
  • Creative Director & Brand Strategist for churches since 1990
  • Sr. Creative Director at one of eastern Canada’s largest ad agencies
  • Award-winning Communications (BCAs, Hermes, Davey, Summit, Mercury, T-CAAN, etc.)
  • Inducted into The Church Network Hall of Fame (Contribution to the National Church)
  • Written 800+ published church communication articles
  • Author of Be Known For Something: Reconnect with Community by Revitalizing Your Church’s Reputation (2017)
  • Speaker at church, business, communication national conferences
  • Most Influential Church Branding Agency Award (CV Magazine: North America)
  • Former Dir of Communication at large Texas church
  • Bible Teacher (class of 160+)
  • Married to Tammy (’90); 2 sons (Chicago/Calgary)

Church Branding and Communication

~80% of churches declining or stagnating as communities disconnect from what churches. After that, would your community even notice if your ministries disappeared? In addition, are you engaging your 2 audiences (congregation and community)? Pastor, in conclusion, you need our Process.

  • Keep your congregation informed
  • Focus on your community’s potential
  • Your thread will connect with both audiences
  • Tier ministry communication
  • Communication calendaring
  • Transactional communication strategy

Non-Profit Organizations

Non-profit organizations and businesses (who identify with our passion) often want us to custom develop a communication strategy and/or branding package for them. Therefore, contact us if you’d like to be known for something too! We have experience with K-12 schools and universities.

Learn from our Library of 800+ Church Communication Articles

Church Branding Services

We Understand Church Communication and Church Branding



Let’s talk. Solutions aren’t always clear. In this complimentary, eye-opening call, we’ll discuss options and solutions. Book Now



Let’s get started and baseline challenges and opportunities. We can look at Strategy, Branding, Website, or Demographics. Schedule Now



Ministry is more fun together! Join a group led by an expert to collectively discover resources, insights, and ideas. Contact us



Discover the heart of your Audience.
Let the Be Known for Something team conduct listening groups for your congregation and community! More info



You want to do the work but need guidance.
Every leader needs someone in their corner championing their best in communication. One-on-one coaching is your best opportunity! Contact us



A one-of-a-kind team (church) building experience.
Unite ministries and initiate a church brand strategy! Have us join your church leadership retreat and lead you to discover your thread! Contact us



You need an Expert to ensure completion of the work.
Develop an effective Church Communication Strategy in a guided, 6-9 month journey. It includes: all communication assessments, investigation of the audience, determination of church brand (thread), and communication strategy. Contact us

Be Known For Something Teaching

Book a Church Branding Speaker

For you, your group, your conference

We teach every component we practice daily:

leadershipchurch brandingcommunicationstrategyassessment

Request our Speaker’s Kit

Be Known Book

#2 Amazon Bestselling Book in Church Leadership (Church Branding)


Reconnect with Community by Revitalizing Your Church’s Reputation

Mark MacDonald, one of America’s leading voices in effective church communication, reveals steps for a church to reconnect with their community: by revitalizing your church’s reputation.

Be Known For Something uses fascinating stories to help you discover a unique communication thread that will:

• Revitalize your church reputation

Simplify church messaging

• Tear down ministry silos

Attract people to your church

Pastor and Church Communicator, if practiced properly, it’s the answer to engaging your congregation and encouraging church growth from your community.

The book is an easy-to-lead, easy-to-read guide that ends each chapter with questions needing answers before moving to the next chapter. Enjoy challenging your church staff or congregation with Be Known for Something.

Purchase Book