Be Known for Something is a nationally-recognized church branding and church communication agency based in Jacksonville, FL (working with churches and faith-based organizations throughout the US and Canada).
Be Known for Something recently won the prestigious “Most Influential Church Branding Agency” award for North America.
OUR HISTORY: In 2001, originally as PinPoint Creative, Mark MacDonald established a branding agency after his successful climb in Canadian advertising agencies.
Initially, your communication thread (the foundation to church branding; what you’re known for) must be discovered to unite ministries. Similarly, your thread must express a key solution that your community is seeking. Because of that, even those not needing “church” will discover a relevant benefit.
Therefore, it starts with understanding audiences (congregation and community).
Ultimately, you need an expert coach to lead you because of the complex steps in an effective communication strategy. Our process helps you discover your thread and connects a comm strategy to it. Finally, we walk with you as a Senior Virtual Communication Director.
Learn together in an expert-guided small cohort-style group. Meet others, solve problems, and discover new strategies in six 1-hr sessions.
Our proven Church Branding process. Understand audience to discover a brand thread, logo, and strategy to battle attention-spans & noise.
We join your Leadership Retreat to unify ministries in an intensive audience and thread discovery to fast-track your church branding.
The CHURCH NETWORK (TCN)
THAT CHURCH Conf
BBCON Technology Conf
SALT Creative Conf
Mark MacDonald has a teacher’s heart, loves churches, in addition, he is dedicated to improving church comm strategy so more will be reached for Christ.
~80% of churches declining or stagnating as communities disconnect from what churches. After that, would your community even notice if your ministries disappeared? In addition, are you engaging your 2 audiences (congregation and community)? Pastor, in conclusion, you need our Process.
Be Known for Something® is a GENERIS® Strategic Resource Partner
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Let’s talk. Solutions aren’t always clear. In this complimentary, eye-opening call, we’ll discuss options and solutions. Book Now
Let’s get started and baseline challenges and opportunities. We can look at Strategy, Branding, Website, or Demographics. Schedule Now
Ministry is more fun together! Join a group led by an expert to collectively discover resources, insights, and ideas. Contact us
Discover the heart of your Audience.
Let the Be Known for Something team conduct listening groups for your congregation and community! More info
You want to do the work but need guidance.
Every leader needs someone in their corner championing their best in communication. One-on-one coaching is your best opportunity! Contact us
A one-of-a-kind team (church) building experience.
Unite ministries and initiate a church brand strategy! Have us join your church leadership retreat and lead you to discover your thread! Contact us
You need an Expert to ensure completion of the work.
Develop an effective Church Communication Strategy in a guided, 6-9 month journey. It includes: all communication assessments, investigation of the audience, determination of church brand (thread), and communication strategy. Contact us
#2 Amazon Bestselling Book in Church Leadership (Church Branding)
Reconnect with Community by Revitalizing Your Church’s Reputation
Mark MacDonald, one of America’s leading voices in effective church communication, reveals steps for a church to reconnect with their community: by revitalizing your church’s reputation.
Be Known For Something uses fascinating stories to help you discover a unique communication thread that will:
Pastor and Church Communicator, if practiced properly, it’s the answer to engaging your congregation and encouraging church growth from your community.
The book is an easy-to-lead, easy-to-read guide that ends each chapter with questions needing answers before moving to the next chapter. Enjoy challenging your church staff or congregation with Be Known for Something.