About
Church Branding Agency20+ Years Helping Churches Share the Gospel Effectively
Be Known for Something is a nationally-recognized church branding and church communication agency based in Jacksonville, FL (working with churches, non-profits, and faith-based organizations throughout US & Canada).
- Helping messaging break through the noise: so your internal audience listens more and reconnects you with your community!
- Offering audience investigation, focus groups, brand thread (positioning), visual brand (logo, color/font palette, brand foundation, and style guide), and ongoing church communication strategy. See some of our work.
- Through group learning, leadership retreats, agency-style consulting, coaching retainers, and bestselling book. Something for every organization that wants to reach their world.
Be Known for Something won the prestigious “Most Influential Church Branding Agency” North American award! Part of our award-winning history!
``Be Known for Something has a unique ability to integrate marketing & theology in a balanced & practical way. Most importantly, they helped us see ourselves and our community objectively with love.`` -- Elder
Why You Need Branding (or Rebranding)
Helping Churches Reconnect with Congregation & Community
Initially, your communication thread (the foundation to church branding; what you’re known for) must be discovered to unite ministries. Similarly, your thread must express a key solution for your community. Because of that, even those not needing “church” will discover a relevant benefit!
Therefore, it starts with understanding audiences (congregation and community). Demographics and Focus Groups
Ultimately, you need an expert coach to lead you because of the complex steps in an effective communication strategy. Our process helps you discover your thread and connects a comm strategy to it. Finally, we walk with you like we’re your Sr Communication Director.
- Unite ministries: tear down silos!
- Simplify your communication
- Create an effective digital hub (website, social, email)
Church Branding Products
You’re known for something. Is it the right thing? We can help.
GROUPS
Learn together. Expert-guided cohort-style group. Meet others, solve problems, and discover strategies in six 1-hr sessions.
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Limited Groups
Worksheets
Homework
Email QnA
Free BKFS Book
Group Topics
Branding
Website
Strategy
Group Dates
Group Curriculum
Group Pricing
RETREAT
Unify ministries in a fast-paced intensive audience and thread discovery to fast-track church branding.
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Demographics
Online Mystery Visit
ChMS Analysis
Personas
Thread Discovery
Initial Strategy
BKFS Swag
Length Options
2 Day
3 Day
Retreat Info
Retreat Pricing
AGENCY
Proven process: audience and brand thread discovery, logo, and complete communication strategy.
•
Brand Assessment
Demographics
Mystery Visit
Leadership Summit
Personas
Thread Discovery
Logo Suite
Style Guide
Comm Strategy
Digital Hub
Tools Coaching
Ongoing Retainer
Investigation
Determination
Communication
Process Info
Process Pricing
COACH
Heart-of-a-teacher Communication & Branding Coach who’ll guide, motivate, & encourage in best practices.
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Branding
Comm Strategy
Campaigns
Generosity
Comm Tools
Social Channels
Focus Groups
Demographics
much more…
Packages
Accountability
Ongoing
Empowerment
Coaching Info
Coaching Pricing
Less than 500? Ask us about our Small Church 30% Discount!
FAQs
What is Church Branding?
Why You Need a Thread
Team Leadership
MARK MACDONALD
Director of Church Communication,
Sr. Church Branding Strategist
•
Seen at these
National Church Conferences:
The CHURCH NETWORK (TCN)
THAT CHURCH Conf
CFX Conf
BBCON Technology Conf
SALT Creative Conf
FIRST IMPRESSIONS
…and more
Watch for upcoming conferences!
Mark MacDonald has a teacher’s heart, loves churches, in addition, he is dedicated to improving church comm strategy so more will be reached for Christ.
- 35+ yrs of advertising, comm, design, writing, speaking
- Communication Pastor and Sr. Church Brand Strategist
- Exec Director of Center for Church Communication (Church Marketing Sucks, Creative Missions, etc.)
- Former Dir of Church Communication for Generis
- Former Strategic Communication Catalyst for 3000 Florida Baptist Churches
- Creative Director & Brand Strategist for churches since 1990
- Sr. Creative Director at one of eastern Canada’s largest ad agencies
- Award-winning Communications (BCAs, Hermes, Davey, Summit, Mercury, T-CAAN, etc.)
- Inducted into The Church Network Hall of Fame (Contribution to the National Church)
- Written 800+ published church communication articles
- Author of Be Known For Something: Reconnect with Community by Revitalizing Your Church’s Reputation (2017)
- Speaker at church, business, communication national conferences
- Most Influential Church Branding Agency Award (CV Magazine: North America)
- Former Dir of Communication at large Texas church
- Bible Teacher (class of 160+)
- Married to Tammy (’90); 2 sons (Chicago/Calgary)
Not Just Churches! Non-Profit Organizations Too
We work with more than Churches and Pastors! Non-profit organizations and businesses (who identify with our passion) often want us to custom develop a communication strategy and/or branding packages for them. Therefore, contact us if you’d like to be known for something too! We have experience with K-12 schools, faith-based organizations, and universities.
Learn from our Library of 800+ Church Communication Articles
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10 Best Practices: Choosing a Good Church Domain (URL)
0 CommentsShort of naming your church, finding the right web address is your most difficult task. Wh...
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5 Communication Mistakes for Launching Church Branding
Launching a new church brand (or brand) is done for many reasons. The best reason? You’r...
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Shhhh……. 5 Secrets about Church Branding
Imagine having the opportunity to talk with a church branding expert with decades of exper...
Church Branding Services
DISCOVERY CALL | Start here to make sure we’re a good fit.
Let’s talk. Solutions aren’t always clear. In this complimentary, eye-opening call, we’ll discuss options and potential solutions. Schedule
ASSESSMENTS | Baseline how you’re doing.
Let’s get started and baseline challenges and opportunities. We can look at Strategy, Branding, Website, or Demographics. Schedule
LEARNING GROUPS | Educational Fellowship
Ministry is more fun together! Join a group to collectively discover resources, insights, and ideas. Register
FOCUS GROUPS | Discover the heart of your congregation.
Let the Be Known for Something team conduct listening groups for your congregation and community! More
COACHING | You want to do the work but need guidance.
Every leader needs someone in their corner championing their best in communication. One-on-one coaching is your best opportunity! More
RETREATS | A one-of-a-kind team-building experience.
Unite ministries and initiate a church brand strategy! Have us join your church leadership retreat and lead you to discover your thread! More
AGENCY | You need an expert team to ensure completion.
Develop a Church Communication Strategy in a guided, 6-9 month journey. It includes all assessments, audience investigation, determination of church brand (thread), and communication strategy. Discovery Call
Book a Church Branding Speaker
For you, your group, your conference
We teach every component we practice daily:
leadership • church branding • communication • strategy • assessment
#2 Amazon Bestselling Book in Church Leadership (Church Branding)
BE KNOWN FOR SOMETHING BOOK
Reconnect with Community by Revitalizing Your Church’s Reputation
Mark MacDonald, one of America’s leading voices in effective church communication, reveals steps for a church to reconnect with their community: by revitalizing your church’s reputation.
Be Known For Something uses fascinating stories to help you discover a unique communication thread that will:
• Revitalize your church reputation
• Simplify church messaging
• Tear down ministry silos
• Attract people to your church
Pastor and Church Communicator, if practiced properly, it’s the answer to engaging your congregation and encouraging church growth from your community.
The book is an easy-to-lead, easy-to-read guide that ends each chapter with questions needing answers before moving to the next chapter. Enjoy challenging your church staff or congregation with Be Known for Something.
Purchase Book