Church Branding Essentials

Discover Your Church Branding Thread

National Church Communication Leaders for 20+ Years

Pastor, your church is known for something. Is it the right thing? We can help.

Initially, your communication thread (foundation to your church branding) must be discovered to unite ministries. Similarly, you must express a key solution that your community is seeking. Because of that, even those not needing “church” will discover a relevant benefit they’re seeking.

Therefore, it starts with understanding audiences (congregation and community).

Ultimately, you need a church comm coach to lead you. Because of the complex steps in an effective communication strategy. Our process helps you discover your thread and connects a comm strategy to it.

  • Unite ministries: tear down silos!
  • Simplify your communication
  • Create a digital hub (website, social, email) everyone loves
Most Influential Church Branding Agency Award - Be Known for Something

Team Leadership


Director of Church Communication,
Sr. Church Branding Strategist

Seen at these
National Church Conferences:

CFX Conf
BBCON Technology Conf
SALT Creative Conf
…and more

Watch for upcoming conferences!

Mark MacDonald has a teacher’s heart, loves churches, in addition, he is dedicated to improving church comm strategy so more will be reached for Christ.

  • 35+ yrs of advertising, comm, design, writing, speaking
  • Communication Pastor and Sr. Church Brand Strategist
  • Exec Director of Center for Church Communication (Church Marketing Sucks, Creative Missions, etc.)
  • Former Dir of Church Communication for Generis
  • Former Strategic Communication Catalyst for 3000 Florida Baptist Churches
  • Creative Director & Brand Strategist for churches since 1990
  • Sr. Creative Director at one of eastern Canada’s largest ad agencies
  • Award-winning Communications (BCAs, Hermes, Davey, Summit, Mercury, T-CAAN, etc.)
  • Inducted into The Church Network Hall of Fame (Contribution to the National Church)
  • Written 800+ published church communication articles
  • Author of Be Known For Something: Reconnect with Community by Revitalizing Your Church’s Reputation (2017)
  • Speaker at church, business, communication national conferences
  • Most Influential Church Branding Agency Award (CV Magazine: North America)
  • Former Dir of Communication at large Texas church
  • Bible Teacher (class of 160+)
  • Married to Tammy (’90); 2 sons (Chicago/Calgary)

Church Branding and Communication

~80% of churches declining or stagnating as communities disconnect from what churches. After that, would your community even notice if your ministries disappeared? In addition, are you engaging your 2 audiences (congregation and community)? Pastor, in conclusion, you need our Process.

  • Keep your congregation informed
  • Focus on your community’s potential
  • Your thread will connect with both audiences
  • Tier ministry communication
  • Communication calendaring
  • Transactional communication strategy

Non-Profit Organizations

Non-profit organizations and businesses (who identify with our passion) often want us to custom develop a communication strategy and/or branding package for them. Therefore, contact us if you’d like to be known for something too! We have experience with K-12 schools and universities.

Be Known for Something® is a GENERIS® Strategic Resource Partner

Learn from our Library of 800+ Church Communication Articles

Church Branding Services

We Understand Church Communication and Church Branding



Let’s talk. Solutions aren’t always clear. In this complimentary, eye-opening call, we’ll discuss options and solutions. Book Now



Let’s get started and baseline challenges and opportunities. We can look at Strategy, Branding, Website, or Demographics. Schedule Now



Ministry is more fun together! Join a group led by an expert to collectively discover resources, insights, and ideas. Contact us



You want to do the work but need guidance.
Every leader needs someone in their corner championing their best in communication. One-on-one coaching is your best opportunity! Contact us



You need an Expert to ensure completion of the work.
Develop an effective Church Communication Strategy in a guided, 6-9 month journey. It includes: all communication assessments, investigation of the audience, determination of church brand (thread), and communication strategy. Contact us


Be Known for Something® is a Strategic Resource Partner with GENERIS®

Be Known For Something Teaching

Book a Church Branding Speaker

For you, your group, your conference

We teach every component we practice daily:

leadershipchurch brandingcommunicationstrategyassessment

Request our Speaker’s Kit

Be Known Book

#2 Amazon Bestselling Book in Church Leadership (Church Branding)


Reconnect with Community by Revitalizing Your Church’s Reputation

Mark MacDonald, one of America’s leading voices in effective church communication, reveals steps for a church to reconnect with their community: by revitalizing your church’s reputation.

Be Known For Something uses fascinating stories to help you discover a unique communication thread that will:

Pastor and Church Communicator, if practiced properly, it’s the answer to engaging your congregation and encouraging church growth from your community.

The book is an easy-to-lead, easy-to-read guide that ends each chapter with questions needing answers before moving to the next chapter. Enjoy challenging your church staff or congregation with Be Known for Something.