About
Church Branding EssentialsNational Church Communication Leaders for 20+ Years
Pastor, your church is known for something. Is it the right thing? We can help.
Your communication thread (an essential foundation to your church branding) must be discovered to unite ministries with a key solution that your community is seeking. Even those not needing “church” will discover a relevant benefit they’re seeking.
It starts with understanding your audiences (congregation and community).
You need a church communication coach to lead you through the complex steps to an effective communication strategy. The BeKnownForSomething process helps you discover your thread and connects a communication strategy to it.
- Unite ministries: tear down silos!
- Simplify your communication
- Create a digital hub (website, social, email) everyone loves
Discover your thread today! Start with a discovery call or contact us.
Be Known for Something® is a GENERIS® Strategic Resource Partner
KEEP LEARNING: WEEKLY TIPS & MOTIVATION
Team Leadership
Mark MacDonald has a teacher’s heart, loves local churches, and is dedicated to improving church communication strategy so more will be reached for Christ.
- 34+ yrs of advertising, communication, design, writing, speaking
- Communication Pastor and Sr. Church Brand Strategist
- Exec Director of Center for Church Communication (Church Marketing Sucks, Creative Missions)
- Former Dir of Church Communication, Generis
- Former Strategic Communication Catalyst for 3000 Florida Baptist Churches
- Creative Director & Brand Strategist for churches since 1990
- Sr. Creative Director at one of eastern Canada’s largest ad agencies
- Award-winning Communications (BCAs, Hermes, Davey, Summit, Mercury, T-CAAN, etc.)
- Written 800+ published church communication articles
- Author of Be Known For Something: Reconnect with Community by Revitalizing Your Church’s Reputation (2017)
- Speaker at church, business, communication national conferences
- Former Dir of Communication at large Texas church
- Bible Teacher (class of 160+)
- Married to Tammy (1990); 2 sons (Chicago & Calgary)
Schedule a Discovery Call with Mark
Email Mark
Church Branding and Communication
80% of churches are in decline or stagnation as communities have disconnected from what churches offer them. Would your community notice if your ministries disappeared? Are you engaging your 2 audiences (congregation and community)?
- Keep your congregation informed
- Focus on your community’s potential
- Your thread will connect with both
- Tier ministry communication
- Communication calendaring
- Transactional communication strategy
Start with a discovery call or contact us.
Non-Profit Organizations
Non-profit organizations and businesses (who identify with our passion) want us to custom develop a communication strategy and/or branding package for them. Contact us if you’d like to be known for something too! We have experience with K-12 schools and universities.
Learn from our Library of 800+ Church Communication Articles
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Do You Know These 3 Things about Your Community?
0 CommentsEffective communication rises and falls on how well you know your audience. For the church...
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Your Church Mission (and Vision) Needs a Conversion
I love Chick Fil-A. In fact I regularly drive out of my way to get to their restaurant. My...
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A Surprising, Often-Overlooked Church Communication Tool
There’s nothing worse than discovering a problem that requires a specific tool; and the ...
Church Branding Products
We Understand Church Communication and Church Branding
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Let’s talk. Solutions aren’t always clear. In this complimentary, eye-opening call, we’ll discuss options and solutions. Book Now
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Let’s get started and baseline challenges and opportunities. We can look at Strategy, Branding, Website, or Demographics. Schedule Now
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Ministry is more fun together! Join a group led by an expert to collectively discover resources, insights, and ideas. Contact us
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You want to do the work but need guidance.
Every leader needs someone in their corner championing their best in communication. One-on-one coaching is your best opportunity! Contact us
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You need an Expert to ensure completion of the work.
Develop an effective Church Communication Strategy in a guided, 6-9 month journey. It includes: all communication assessments, investigation of the audience, determination of church brand (thread), and communication strategy. Contact us
Be Known for Something® is now brought to you by GENERIS®
Book a Church Branding Speaker
For you, your group, your conference
We teach every component we practice daily:
leadership • church branding • communication • strategy • assessment
#2 Amazon Bestselling Book in Church Leadership (Church Branding)
BE KNOWN FOR SOMETHING BOOK
Reconnect with Community by Revitalizing Your Church’s Reputation
Mark MacDonald, one of America’s leading voices in effective church communication, reveals steps for a church to reconnect with their community: by revitalizing your church’s reputation.
Be Known For Something uses fascinating stories to help you discover a unique communication thread that will:
- Revitalize your church reputation
- Simplify church messaging
- Tear down ministry silos
- Attract people to your church
Pastor and Church Communicator, if practiced properly, it’s the answer to engaging your congregation and encouraging church growth from your community.
The book is an easy-to-lead, easy-to-read guide that ends each chapter with questions needing answers before moving to the next chapter. Enjoy challenging your church staff or congregation with Be Known for Something.