Be Known For Something

Discover Your Thread

Everyone’s known for something. What is your Church known for?

Your communication thread must be discovered to unite your ministries: a key solution that your community is seeking. Then those not needing “church” will discover your benefit that they’re seeking. It starts with understanding your community.

Our process does all of that. And connects your communication strategy to it.Be Known for Something

  • Unite your ministries: Tear down silos
  • Simplify your communication
  • Create a digital hub (website, social, email) everyone loves

Discover your thread today!

Team Leadership


President, Sr. Brand Strategist

Mark MacDonald has a teacher’s heart, loves local churches, and is dedicated to improving church communication strategy so more will be reached for Christ.

  • 32+ yrs of advertising, communication, design, writing, speaking
  • Communication Pastor
  • Exec Director of Center for Church Communication (Church Marketing Sucks, Courageous Storytellers, Creative Missions)
  • Former Strategic Communication Catalyst for 3000 Florida Baptist Churches
  • Creative Director & Brand Strategist for churches since 1990
  • Sr. Creative Director at one of eastern Canada’s largest ad agencies
  • Award-winning Communications (BCAs, Hermes, Davey, Summit, Mercury, T-CAAN, etc.)
  • Written ~800 published church communication articles
  • Author of Be Known For Something: Reconnect with Community by Revitalizing Your Church’s Reputation (2017)
  • Speaker at church, business, communication national conferences
  • Former Director of Communication at large Texas church
  • Bible Teacher (class of 160+)
  • Married to Tammy (1990); 2 sons (Chicago & Calgary)


Let’s Schedule Time Together

Church Communication

80% of churches are in decline or stagnation as communities have lost what we have to offer them. Would your community notice if your ministries disappeared? Are you engaging your 2 audiences (congregation and community)?

  • Keep your congregation informed
  • Focus on your community’s potential
  • Your thread will connect with your community

Business & Organizations

Many businesses and organizations (who identify with our passion to reach an audience) want us to custom develop a communication strategy and/or branding package for them. Contact us if you’d like to be known for something too!

Featured Download

10 Commandments for Church Websites



Individual components of our process are available by the hour or based on a custom consultation request. Contact us.



Want to be taught a communication or tool process? Custom individual or small group video conference coaching is available.  Contact us.



We write hundreds of articles for magazines and blogs as a national voice for effective church communications. We also write/edit content for communication materials.  Contact us for rates.



Formerly PinPoint Creative, the BeKnownForSomething Studio is available as a full-service creative agency to produce work for your brand.

Creative Concept • Design • Online Experience • Website Organization

 Contact us for custom quotes

Be Known For Something Teaching


For you, your group, your conference

We teach every component we practice daily:

leadership • branding • communications • strategy • analysis

Request our Speaker’s Kit

Be Known Book


Reconnect with Community by Revitalizing Your Church’s Reputation

Mark MacDonald, one of America’s leading voices in effective church communication, reveals steps for a church to reconnect with their community: by revitalizing your church’s reputation.

Be Known For Something uses fascinating stories to help you discover a unique communication thread that will:

  • Revitalize your church reputation
  • Simplify church messaging
  • Tear down ministry silos
  • Attract people to your church

Pastor and Church Communicator, practiced properly, it’s the answer to engaging your congregation and encouraging church growth from your community.