Church Branding Company

Award-Winning Church Branding Experts

20+ Years Helping Churches Share the Gospel Effectively

About Be Known for Something: a nationally-recognized church branding and church communication company based in Jacksonville, FL (working with churches of all denominations and all sizes, along with non-profits and faith-based organizations throughout the US & Canada).

We build complete church brands that work: audience research, brand thread, logo systems, brand style guide, and communication strategy coaching.

  • Award-winning church branding company of Christian designers, strategists, and writers for 20+ years
  • A national voice of church communicators with 830+ articles published
  • Guest on 80+ podcasts
  • Keynotes and Workshops at dozens and dozens of Church Conferences.
  • Coaching to help churches break through noise: so the congregation engages and reconnects you to your community!
  • Bestselling bookBe Known For Something | Reconnect with Community by Revitalizing Your Church’s Reputation” Post-Covid Edition
  • A heart of a teacher: after working with us, we want your church to not need us (but still love us)!

Be Known for Something Church Branding Company’s parent company is It’s Not About Your Logo, LLC

``Be Known for Something has a unique ability to integrate marketing & theology in a balanced & practical way. Most importantly, they helped us see ourselves and our community objectively with love.`` -- Church Elder

You’re known for something. Is it the right thing? We’re about helping shift perception.

Most Influential Church Branding Company

What is Church Branding about?

Why You Need a Thread

Helping Churches Reconnect with Congregation & Community

Initially, your communication thread (the foundation to church branding; what you’re known for) must be discovered. Similarly, your thread expresses a key solution for your community. Because of that, even those not needing “church” will discover a relevant benefit!

That’s why our Church Branding System starts with understanding audiences (congregation and community)

Ultimately, as an expert coach, we lead you through the complex communication strategy steps. We work with you like we’re your Senior Communications Director.

Some of the benefits of an effective Church Brand:

  • Teardown Ministry Silos; Create Ministry Unity!
  • Get the Community to Look-up and Pay Attention
  • Engage More to Share Jesus
  • Provide Word-of-Mouth Language

Be Known for Something won the prestigious Most Influential Church Branding Company award!

Part of our award-winning history!

Most Influential Church Branding Agency Award - Be Known for Something
Featured on UpCity

We Love Churches of All Sizes

Talk with us. We can customize to meet most budgets.

Check out our Build Your Own Branding System!

Be Known for Something Branding Portfolio
Free Church Comm Resources
Church Leadership Church Communication Speaker for Conferences Mark MacDonald

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Church Branding Speaker

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We teach every component we practice daily:

leadership • church brandingcommunicationstrategyassessment

Book | Be Known For Something | Reconnect with Community by Revitalizing Your Church's Reputation | Post-COVID edition | Church Branding and Church Communication

#2 Amazon Bestselling Church Branding Book (Church Leadership)

Church Branding Guide in a Book

Be Known for Something

Reconnect with Community by Revitalizing Your Church’s Reputation

Mark MacDonald, one of America’s leading voices about effective church communication, reveals steps for a church to reconnect with their community: by revitalizing your church’s reputation.

Be Known For Something uses fascinating stories to help you discover a unique communication thread that will:

• Revitalize your church reputation

• Simplify church messaging

• Tear down ministry silos

• Attract people to your church

Pastor and Church Communicator, if practiced properly, it’s the answer to engaging your congregation and encouraging church growth from your community.

The book is an easy-to-lead, easy-to-read guide that ends each chapter with questions needing answers before moving to the next chapter. Enjoy challenging your church staff or congregation with Be Known for Something.

Be Known for Something Church Branding System : Church Branding Guide