Church Logo Branding Agency

Award-Winning Church Branding Experts

20+ Years Helping Churches Share the Gospel Effectively

Be Known for Something is a nationally-recognized agency about church branding and church communication based in Jacksonville, FL (working with churches of all-denominations and all-sizes, non-profits, and faith-based organizations throughout US & Canada).

We build complete church brands that work: audience research, logo, thread, brand style guide, and communication strategy

``Be Known for Something has a unique ability to integrate marketing & theology in a balanced & practical way. Most importantly, they helped us see ourselves and our community objectively with love.`` -- Church Elder

You’re known for something. Is it the right thing? We can help.

Most Influential Church Logo Branding Agency (North America)

Our Church Logo Branding Process

OPTION 1:  Our award-winning team does the work FOR you

Discover your Audience | Be Known for Something | Church Logo Branding

Discover Your Audience! Identify your true reach area, analyze custom demographic community research, and hear from eye-opening congregational focus groups.

Build Your Brand | Be Known for Something | Church Logo Branding

Build Your Brand! Discover your thread (seen as relevant & needed), get a professional church logo, and a church branding guide for practical usage.

Communicate and Be Heard | Be Known for Something | Church Logo Branding

Communicate and Be Heard. Establish an effective church communication strategy so that you’ll have a better website, engaging social media, and emails that are opened.

OPTION 2:  We coach you or your team (accountability)

Branding Retreats | Be Known for Something | Church Logo Branding

Church Brand Retreats: The fastest way to a Church Brand. Be motivated in this fast-paced 3-day leadership intensive. Discover Audience Demographics, Thread, and start a Communication Strategy.

Learning Groups | Be Known for Something | Church Logo Branding

Learning Groups: Choose between one or all of our groups (Branding, Website, Strategy) and join other churches in six cohort-style motivational sessions. It’s always fun to learn together!

Monthly Retainers | Be Known for Something | Church Logo Branding

Monthly Retainers: Communication is complicated! Our retainers allow you to have professional guidance and accountability as you practically establish your church communication strategy.

Helping Churches Reconnect with Congregation & Community

Initially, your communication thread (the foundation to church branding; what you’re known for) must be discovered. Similarly, your thread expresses a key solution for your community. Because of that, even those not needing “church” will discover a relevant benefit!

That’s why it starts with understanding audiences (congregation and community)

Ultimately, as an expert coach, we lead you through the complex communication strategy steps. We work with you like your Sr Communications Director.

Some of the benefits:

  • Teardown Ministry Silos; Ministry Unity!
  • Get the Community to Look-up
  • Engage More to Share Jesus
  • Provide Word-of-Mouth Language

Be Known for Something won the prestigious “Most Influential Church Branding Agency” North American award!

Part of our award-winning history!

Most Influential Church Branding Agency Award - Be Known for Something
Featured on UpCity

We Love Churches of All Sizes

Is your church <500? We have special prices for you on most products. Just ask!


What is Church Branding?

Why You Need a Thread

Team Leadership

Mark MacDonald has a teacher’s heart, loves churches, in addition, he is dedicated to improving church comm strategy so more will be reached for Christ.

  • 35+ yrs of advertising, comm, design, writing, speaking
  • Communication Pastor and Sr. Church Brand Strategist
  • Exec Director of Center for Church Communication (Church Marketing Sucks, Creative Missions, etc.)
  • Former Dir of Church Communication
  • Former Strategic Communication Catalyst for 3000 Florida Baptist Churches
  • Creative Director & Brand Strategist for churches since 1990
  • Sr. Creative Director at one of eastern Canada’s largest ad agencies
  • Award-winning Communications (BCAs, Hermes, Davey, Summit, Mercury, T-CAAN, etc.)
  • Inducted into The Church Network Hall of Fame (Contribution to the National Church)
  • Written 800+ published church communication articles
  • Author of Be Known For Something: Reconnect with Community by Revitalizing Your Church’s Reputation (2017)
  • Speaker at church, business, communication national conferences (See Speaker Kit)
  • Most Influential Church Branding Agency Award (CV Magazine: North America)
  • Former Dir of Communication at large Texas church
  • Bible Teacher (class of 160+)
  • Married to Tammy (’90); 2 sons (Calgary/Nashville)

Mark MacDonald is available for Speaking and Workshops

Speaking Information


Director of Church Communication,
Sr. Church Branding Strategist

Seen at these
National Church Conferences:

CFX Conf
BBCON Technology Conf
SALT Creative Conf
Church Technology Summit
…and more

Be Known for Something Branding Portfolio
Free Church Comm Resources
Be Known For Something Teaching

Book a

Church Branding Speaker

for your next event

For a church, group, workshop, conference

We teach every component we practice daily:

leadership • church branding • communicationstrategyassessment

Be Known Book

#2 Amazon Bestselling Book in Church Leadership (Church Branding)

Church Branding Guide in a Book

Be Known for Something

Reconnect with Community by Revitalizing Your Church’s Reputation

Mark MacDonald, one of America’s leading voices about effective church communication, reveals steps for a church to reconnect with their community: by revitalizing your church’s reputation.

Be Known For Something uses fascinating stories to help you discover a unique communication thread that will:

• Revitalize your church reputation

• Simplify church messaging

• Tear down ministry silos

• Attract people to your church

Pastor and Church Communicator, if practiced properly, it’s the answer to engaging your congregation and encouraging church growth from your community.

The book is an easy-to-lead, easy-to-read guide that ends each chapter with questions needing answers before moving to the next chapter. Enjoy challenging your church staff or congregation with Be Known for Something.

Learn: 800+ Church Logo Branding Articles

Get weekly emails with new articles