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Spend a Ton of Time on Your Website to Save a Ton of Time

For 30+ years I’ve worked in communication with about half that time working with websites. Over the last 10 years I’ve spent a ton of time helping others work with their websites as they’ve developed a website-centric communication hub. This past year as Communication Strategist of a statewide denomination, I’ve gotten deep...

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Why Your Church Communication (Probably) Isn’t Working

So, your church communication isn’t working like you think it should. Perhaps your congregation attendance is shrinking or many of them don’t know about the important ministry events. Sure, it could be communication staff issues, ministry problems, bad design, a lackluster reputation, or many other issues that could be blamed. But ultimately what...

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Church Communication Role: Leadership or Support Services?

Historically, local churches have divided staff into two areas: the called ministry leadership (who come up with ministry ideas) and talented support-services people (often called Ministry Assistants, Secretaries, etc. who help finish the ideas without much input). Where does the Communication Role find itself? Decades ago, Church Communication was much simpler. It was basically...

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5 Tests for an Effective Thread

Imagine if your church maintained focus on a solution to their community. Something that instantly got their attention and made the church relevant and needed to them. And then used those content “fences” to make their congregation known for something. That’s what I call a communication thread. A brand promise or brand story...

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10 Church Communicator Personalities (Check the Mirror)

I’ve always been fascinated by people. In fact, my college psychology courses established the understanding that we mostly tend to do similar things while typically resistant to changing ways. Accountability meetings declare that understanding and recognition is a huge step towards improvement. From decades of working with comms, here’re personalities I see...