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Author: BKFS

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New Year Communication Updates

A New Year: Communication Updates (For Now)!

Communication updates are essential for your church. The new year is a great time to remember to check your church brand, your communication tools, and your communication content. And then improve as needed. BONUS: assess your communication strategy. Like the best resolutions, don’t attempt too many communication updates all at once. Instead, methodically...

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Vision and Mission Statements Fail

5 Ways Church Vision & Mission Statements Fail You.

Most pastors understand the importance of their church vision and mission. These statements hold key church leadership onto a path with a clear destination. They’re critical! Most churches invest into several months of internal investigation, soul-searching, and artistic crafting, in order to pen the perfect vision and mission statements. Some even itemize...

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Who Else Wants a Web Visitor to Attend a Church Service?

Effective marketing, promotion, or advertising is designed to motivate someone to improve, acquire, or move. Often to get people into your store. Now the world is changing. Many businesses and organizations understand that getting someone through their doors is not the ultimate end goal.  Why? Because, over the last decade (and especially during...

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The Basics: What’s a Communication Strategy?

A communication strategy is essential. When left uncontrolled, church communication spirals into “we do what’s right in everyone’s mind”. And when every ministry runs their own communication playbook, it creates a chaotic, noisy, and ineffective stream of messaging that’s ignored. Your communication must be controlled by a pre-determined and pre-approved communication strategy that...