Marie Kondo’s Netflix Show (Tidying Up) has been all the rage. Why? We innately like living in a decluttered space where we can find things that make us feel fulfilled. It doesn’t take a Japanese organizing consultant to discover how to do this, however her simple tips have captured the world. Let’s mirror...
I’ve always been fascinated by people. In fact, my college psychology courses established the understanding that we mostly tend to do similar things while typically resistant to changing ways. Accountability meetings declare that understanding and recognition is a huge step towards improvement. From decades of working with comms, here’re personalities I see...
If you’re in a quiet room and someone says something, you will probably hear it. As soon as you add ambient noise (like I have as I sit in an airport with so much going on); you really can’t hear anything. We’ve learned to tune out the noise. If a church rarely makes...
I recently spoke to a church about effective church communication. In my talk, I reminded the congregation that Jesus told His disciples that we’re to be known for loving those around us. However, when the world is asked about the Church, most of them know what we’re against (and not for love...
Often, because church communicators are required to lock down a brand, control messaging, and control ministry leaders, we become negative sounding: “No, you can’t do that”, “stop writing things like that”, “you can’t use that color”, “sorry, the logo can’t be used in that manner”, “no, social media isn’t an advertising channel”...
Content. Content. Content. Effective communication relies on the content more than the channels. But many churches want to talk about their social media channels (Facebook, Twitter, Instagram, etc) or the CMS system for their website (Wordpress, Joomla, Clover, etc) rather than what their content should be. Let’s concentrate on the important! Often, if...
A communication persona is a focused community group that you’re targeting with a particular message based on a stereotypical description that encompasses their needs, concerns and goals. Your church needs to define them. It’s the easiest way to connect with your community! To successfully reach people with a product, ministry, or service, persona...
Your church logo is a visual representation of your church’s brand. It’s not your brand. Your brand is the emotional aftertaste once someone has experienced your church. The story they remember, the benefit of attending, or description of who you actually are down deep. It’s their real answer to the question “why...
The countdown is on. What if it only took 12 days to establish an effective Church communication strategy? What if it just took a couple of weeks of intense attention? Just imagine where you can be. So many in your community would know about your ministry and actually be interested! Or at...
