You post church graphics on social media and your church website. Many use them in video/projected announcements. Even bulletins and sermon series occasionally need them! But do you struggle with designing them so they’re effective? Maybe you don’t consider you’re a designer. Another issue: perhaps your church graphics are provided through curriculum, free...
“Our church needs an app!”, I often hear. I cringe. When this is exclaimed, it’s THE thing that will fix all their church communication. But a Church App probably won’t solve your communication issues. After working with churches for 2 decades, I usually look no farther than the website to see if the...
We prefer order over disorder. We love hearing a sermon if we understand the simple outline. We also prefer a list of things as long as we understand it's overarching topic. But when presenting anything in a series, there is a universal serial effect. The first and last items are best remembered. This...
All churches are communicating. A lot. But are people listening? Sadly, most of the communication coming from churches today is ignored: by the congregation (internal audience) and community (external audience). Yikes. Let’s stop that. The gospel is so important, we NEED to ensure people will listen and engage. These 4 rarely-used church communication tasks...
A quick glance at social media and we know the majority of our community likes reading a headline and not bothering to read the entire story. So for most posts, the headline IS the story. Why? Because we have too many stories in our social feeds. And far too much information in our...
We need to be known for consistent visual cues. That visual brand guidance is critical! So you need a brand standard or branding guide document that creates fences for your creative branding playground. Similar to the chainlink fences around a busy children’s playground; a brand guide protects the fun that goes on within...
Here are the final 10 of the 20 other surprising things I learned over the 20 years since starting my Be Known for Something agency for church branding and communication strategy. Wait. You missed the first 10? They’re posted here. Focus is lacking in most churches. Along the way, churches started believing they...
August 2001, 20 years ago, a very naive Canadian moved from a big secular agency job to the US to work for churches. I was switching audiences: Canadian to American and businesses to churches. Why was I naive? Because I didn’t fully understand that the church focus would be quite different. Here...
Your church website is critical for your digital hub communication strategy. If your church website sucks, your communication strategy probably struggles too. Want to improve? This completes our 11 clues. Read the first 5 clues here. Your church management system (CMS) is restrictive. The website infrastructure system (discussed in #5) is your CMS....
