Effective communication rises and falls on how well you know your audience. For the church you have 2 audiences: internal and external (congregation and community). Most of you (hopefully) understand your congregation because they regularly let you know what they like and dislike. Plus you meet with them every week or so. But...
I love Chick Fil-A. In fact I regularly drive out of my way to get to their restaurant. My favorite thing to order? A Chicken Sandwich. While driving, I start thinking how amazing everything will taste. The perfect combination of a soft bun with rich buttery flavor, the crispy moist fried chicken,...
There’s nothing worse than discovering a problem that requires a specific tool; and the tool isn’t quickly available. In fact, availability is the essential requirement for all tools! Multi-functioning tools are even better — they accomplish so much and take up less room. Almost everyone has a multi-functioning church communication tool in...
All great brands have a memorable logo. Your thread, positioning statement, or tagline, is REALLY your brand — but a logo is critical in our visual world. That symbol and stylized words quickly attract attention, remind of what you’re known for, and establish a link to an emotion, trend, or style. So...
A few weeks ago I heard a Pastor say that I needed to visit their website for some information. I thought, “Yes! A pastor is promoting their website!” and it was about something that actually interested me. Before I would forget it, I pulled my phone out to discover the information. And...
Your congregation visits your website more than your community will. But both audiences are important. And where they look on your website is critical since both audiences look for different reasons. Often your congregation clicks on your staff (or leadership) page to identify who’s in charge, additional personal details, and how to directly...
What exactly is a church brand? It’s more than your logo — although your visual brand is the “outfit” your church brand wears. So what is it then? It’s the controlled promise (or story) that is consistently spoken so your congregation understands why they attend. It should be compelling, needed, and relevant....
Church leadership has determined they want a new church brand. You’ve worked with a professional to build it (I hope). This is huge! It’s like updating your wardrobe so you’re known for something different than now. Changing perception of who you are. A new wrapper around all ministries. If you don’t understand...
A church recently lamented that they only have a 14% open rate for their emails. Plus their click-through rate was extremely low. Their church communicator was wondering, “is it worth the effort?” It’s a great question. It’s a bigger issue though. Much like a parent who’s telling their teenager something, if the teen...
