Interestingly, in order to effectively communicate, the church needs to stop talking before the congregation (or community) stops listening. Or we’re just wasting our time! It’s crazy how short the average attention span has gotten all while we drone on and on. Here are 5 (somewhat unexpected) locations that deserve a good hearty...
People love video. If your church communication does not contain video, you need to start considering how to add it to your mix. But it’s difficult! Writing is simple compared to good photography but video adds even more complexity that’s very difficult to master. In order to shoot and edit a great...
The role of communication encompasses every ministry detail in your church. An effective communication director will need to juggle many details for a ton of events and materials. Because they need to send projects to the printer, the website, or posting to social channels, the approval process needs to be nailed down....
It’s difficult to believe we’ve had social media for almost two decades. We once wondered if it would have staying power — and now we question if we use it too much! It’s become the “normal” way we keep in touch and the best way to build a following (outside of our...
Recently someone tweeted “Branding is for products. Also for Cattle. People aren’t products.” and implied that a church (of people) shouldn’t brand themselves but instead be “wild, weird, and ever-changing”. Is the church (known for being sinners saved by grace) too imperfect to brand themselves perfectly? The false premise to this question is that...
Church is about fellowship (which by definition is social). And social media is simply a (mostly free) communication channel that has millions of potential followers on it. Because of this, it’s an excellent way to extend your ministry reach while being involved in the daily lives of your members. So why do...
It’s been several years since we realized social media is a valid means of church communication. Many have adopted Facebook, Twitter, and Instagram as their channels. Some have been brave by using SnapChat, Pinterest, and Linkedin. And there are so many others! Which channels should the church be using? Surprisingly, the church should...
Easter’s has come and spring is hopefully taking hold near you. New life is everywhere (especially as we emphasize the Gospel). Now, it’s time to resurrect your church’s website. Please! If you created your website (and it still looks similar) more than 3 years ago, it’s dying. And if you’re not updating your...
I grew up in the church; you probably did too. But the sobering news is that about a third of our communities have no connection with a church. Does that mean 2/3s are fully connected? No. We know that even though someone knows about church doesn’t mean they go to church. And...
