People want to discover the information they’re looking for, when they need it, in the easiest format preference possible. That’s why we’ve all grown attached to websites. We want some information and then quickly pickup our phones to find it online. But there’s nothing worse than getting to a webpage that has...
There are only a few constants in a church service. Singing, the offering, and the sermon. In most churches today, the singing isn’t original to the church (unless they have talented songwriters), the offering is a means of worship but is rarely original, while the sermon is what truly attracts an audience....
We’re called to love. In fact, Jesus told His disciples that we’d be known for love if we’re properly following Him. So, who are we called to love? Everyone (especially our enemies). It’s a crazy goal. Can a local church love everyone? Yes. But maybe it’s more reasonable to say that we...
Your church brand is important. It’s what you’re known for and a great specific reason why someone may consider choosing your church. Controlling that messaging and your visual will establish the brand and maintain it. It’s essential to lock this control down into a document so others can be held to the...
Churches thrive on information. Each ministry has lots of information to provide and, we hope, our members actually want to discover ministry information to use. The problem? People today are very fragmented in the ways they want to receive information. Some want it by text, some by email, then there’s others who want...
Remember when we had to write letters in order to communicate? We’d send a letter, wait several days, then hopefully receive a reply in the mail. Then there was fax correspondence. Now email and texting. The modes keep changing (even when most of them are still around). Which should you use?! Maybe your...
We live in a consumeristic world. I realize most Pastors and ministry leaders don’t like this reality. So we have two choices: change the world or adopt the reality (without sinning). Transparency moment: I’ve had agents representing me for 30+ years as I’ve walked fashion runways, acted in movies, appeared in TV ads,...
Everyone starts out in a field and seeks to learn from those around them. Eventually leadership sees skills that are being developed, so they give them more responsibilities. In fact, many reading this can tell the story of their rise to leadership by describing the leaders who propelled each of us to...
I’m not sure why the church struggles with social media so much. It seems like our leaders, the congregation, and even communication teams have problems when it comes to being social on Facebook, Twitter, and Instagram. The church, of all places, should understand what it means to be social since the definition...
