I recently spoke to a church about effective church communication. In my talk, I reminded the congregation that Jesus told His disciples that we’re to be known for loving those around us. However, when the world is asked about the Church, most of them know what we’re against (and not for love...
Often, because church communicators are required to lock down a brand, control messaging, and control ministry leaders, we become negative sounding: “No, you can’t do that”, “stop writing things like that”, “you can’t use that color”, “sorry, the logo can’t be used in that manner”, “no, social media isn’t an advertising channel”...
Content. Content. Content. Effective communication relies on the content more than the channels. But many churches want to talk about their social media channels (Facebook, Twitter, Instagram, etc) or the CMS system for their website (Wordpress, Joomla, Clover, etc) rather than what their content should be. Let’s concentrate on the important! Often, if...
A communication persona is a focused community group that you’re targeting with a particular message based on a stereotypical description that encompasses their needs, concerns and goals. Your church needs to define them. It’s the easiest way to connect with your community! To successfully reach people with a product, ministry, or service, persona...
Your church logo is a visual representation of your church’s brand. It’s not your brand. Your brand is the emotional aftertaste once someone has experienced your church. The story they remember, the benefit of attending, or description of who you actually are down deep. It’s their real answer to the question “why...
The countdown is on. What if it only took 12 days to establish an effective Church communication strategy? What if it just took a couple of weeks of intense attention? Just imagine where you can be. So many in your community would know about your ministry and actually be interested! Or at...
I’m sure you’re aware — in a month or so you have a big event happening or finishing. Is it too late to be thinking about effective communication? Yes. In all honesty, you need more prep time to get people interested and excited to attend. But what now? What are the last...
Almost every time I talk to a Pastor, I get the same response to the question about whether he’s pleased with the church’s website. “No” is the regular answer. It seems so clear. However, most Pastors don’t even visit their own church’s website except occasionally when they click on a social media link....
People want to discover the information they’re looking for, when they need it, in the easiest format preference possible. That’s why we’ve all grown attached to websites. We want some information and then quickly pickup our phones to find it online. But there’s nothing worse than getting to a webpage that has...
