Effective marketing, promotion, or advertising is designed to motivate someone to improve, acquire, or move. Often to get people into your store. Now the world is changing. Many businesses and organizations understand that getting someone through their doors is not the ultimate end goal. Why? Because, over the last decade (and especially during...
A communication strategy is essential. When left uncontrolled, church communication spirals into “we do what’s right in everyone’s mind”. And when every ministry runs their own communication playbook, it creates a chaotic, noisy, and ineffective stream of messaging that’s ignored. Your communication must be controlled by a pre-determined and pre-approved communication strategy that...
Many are talking. This communication noise distracts from hearing you or even wanting to listen to your message. Being a leader is tough. Perhaps you’re a Pastor, a speaker, a consultant, or a salesperson. You need to encourage people to want to listen to you. Or they’ll ignore you as part of a...
A commodity is a product that’s indistinguishable from the many others available. In the commercial world, commodities are chosen based on price rather than quality. It’s not what a church should be known for: “just another church”. Is your church viewed as a commodity? Are you perceived like other churches in the area?...
Speaking at national and regional church conferences keeps us busy! As we lead informative and practical keynotes, sessions, and workshops, we have QnA time so we can 1) clarify what’s been discussed, and 2) understand the needs that exist in churches (our target audience). One of the most-asked questions during our Church...
Congratulations! Choosing to create your church website on Wordpress means you’re using the very popular church content management system (CMS) that’s open source, free (non-proprietary), and highly adaptable. We highly recommend it for creating and maintaining your church website! But before you celebrate too much, remember a church website is never done. Your...
Church branding is not rocket science. But from the scarcity of effective church brands, you’d think it was! From our decades of creating church brands that engage with the community (while informing the congregation), we’re taking on the task of listing EVERY step needed to establish a Church Brand. There are 7. The...
As we go through life, we identify things through some or all of our senses. The average human has 5 senses to assist us. If a brand is what you’re known for, you need to ensure your brand focuses on as many senses as possible. And controlling them so your audience instantly...
Many believe a communicator is someone who can craft a story, engage an audience, and/or supply content with solutions to an audience with concerns. Well, they may do all of those things and more. But I believe a real-effective church communicator knows what NOT to say! Almost everyone knows how to be wordy and...
