Short of naming your church, finding the right web address is your most difficult task. Why? Because most people will end up discovering you or ministry information on your website. Yes, your website content needs to be very good in order for Google to direct searches to you. We deal with issues like...
Launching a new church brand (or brand) is done for many reasons. The best reason? You’re connecting less with your congregation or your community. Your perception has become ignorable. Done properly, church rebranding/branding provides a revitalized reconnection to a potential group. Completing the components correctly with a well-planned launch is critical to your success....
Imagine having the opportunity to talk with a church branding expert with decades of experience. Having a conversation about things that most people don’t understand. I wish I had had that relationship back when I got started in the industry. Perhaps I could’ve but was too focused on design, logos, fonts, and the...
Summer’s just around the corner! This month should be an exciting time after a crazy ministry year and getting past Easter and Mother’s Day. There’s some time to breathe! I hope you feel fulfilled. Simon Sinek has said, “Excitement comes from the achievement. Fulfillment comes from the journey that got us there.” If you’re...
I landed my first job in 1980. It was at a soup and sandwich restaurant in a local mall. I thought I had gained independence (along with joy) because of the money I pocketed. But is a salary what creates joy? I later learned it’s not. My full time career positions started...
Don’t you hate when you ask a salesperson if you need their product (or service) and they quickly launch into all the reasons you (of course) need it? Forgetting to ask anything about you? They just presume the worst! I’m not like that. At Be Known for Something (and in my 20-yr Church...
Believers are called to fellowship (Heb 10:25) and encourage one another. Our local churches become our family. But if we focus internally only, our churches will never grow. We’re called to more. Church branding is simply being known for something relevant and needed to a specific group. Something that’s reliable and recognizable —...
In our fragmented world today, we rarely have 81% of American’s doing similar things. There are so many choices for an online platform! And the internet has given us access to all the choices. It used to be that we’d have commonality in what we watched when we had limited channels to watch....
I’ve broken both arms. Not at the same time but in separate accidents (involving a tree house first and then a bicycle). Both falls resulted in broken bones requiring casts. I can remember how aggravating it was to have an itch deep inside the cast and not have the ability to reach it....
