The other day I drove up to the little drive-thru speaker, paused while trying to make my ordering decision, and a garbled voice asked to take my order. I think. I politely said, “I’m sorry, I’m not quite ready yet”. There was another incoherent reply. After a few seconds, I questioned aloud,...
I like indoor plants. They supposedly clean the air with big health benefits, but I really just like the way they look. In a room of hard edges, plants soften the look of a room. I monitor their growth, prune, water and fertilize them as I need to. Occasionally as I’m tending...
Every church needs to be known for something (a branding thread) that makes them relevant and needed. This doesn’t happen randomly! It needs to be managed by you. Because, without control, your organization becomes known for too many different things; and you become known for a lot of noise. Plus, you can’t...
There are many communication channels for your church. You can talk from the stage, in your bulletin, through text or email messaging, on one or all social media channels, and your church websites. What matters most? That you communicate where most in your congregation have access to — and where your community can...
Everyone can benefit from strong Church SEO, a third party endorsement. When someone recommends what you’re offering. Wouldn’t it be great for a trusted friend to recommend your church? The next best solution? When Google (or another search engine) gives results that recommend YOU! Winner! We tend to trust one of their first...
Church Rebrand, it’s all the rage. And it’s a great trend. In fact, if you haven’t branded or rebranded in the last 5 years, you should budget for it in the next year (because you’re seeing a decline in people). Why? Because an effective rebrand will help you: Evangelize better (it’ll reconnect you...
Squirrel! Better chase it! Wow, there’s many distractions and options when thinking about church communication essentials. Focus is the key. And that COMMcentration (ChurchCOMM concentration) is required for a church to become noticed. Each person in your community and congregation has a lot of competition for thoughts and actions too. The shotgun approach...
You’re trying to achieve a great online presence and develop your church website. You’re looking at other websites and wondering why they’re so informative and entertaining. You even get pulled into clicking around and finding several things that capture your interest. Why can’t you? Why does your website feel lackluster?! It’s not as...
I love to eat. And I especially enjoy experiencing food from new places. But, I’m sure you agree, it’s difficult to choose new restaurants without relying heavily on recommendations. Many things can go wrong at restaurants! Bad service, subpar food, dirty environment, long lines and an unappealing menu. They need to juggle everything...
