We live in an online world. According to research by USC Annenberg, average internet consumption has jumped from 9.4 hours (2000) to 23.6 hours currently. Most of this increase is because of our insatiable urge to not miss out. Plus the fact we have mobile devices constantly near us. According to the...
“You mean our church logo, right?” No. Your brand is more than a logo. It’s the emotional aftertaste of an offered product or service. What you’re known for. Something that’ll bring a particular audience back. Sure, your logo is a visual representation of that promise but it’s not your brand. Does your church...
I confess. I love setting communication goals. It grounds and focuses me — and let’s me know if I’m winning. It’s the difference between practicing a golf swing without a ball. Or even worse? Without a hole. Imagine if Topgolf didn’t have targets. Or if a driving range didn’t have markers indicating distance....
One of the opportunities I do in the church world is being a Mystery Visitor. This is when a church asks me to experience and report about a first-time visit. I start with a good demographic report of the community. From that, I know who the church needs to reach (and see...
2020 has proven that the only consistency in life is that we should expect change. And our definition of “change” certainly broadened in the last 12 months! Looking to 2021, we know that we don’t know. It’ll be a year of unknowns. After working 30+ years in communication, here are 5 things that...
In school test questions check the student’s knowledge. An instructor guides the questions and skillfully contracts them. Once we graduate, and get into the working world, we often don’t have someone who’s asking the right questions, so we end up doing what we think is correct. And without professional guidance, we end...
Communicators have a high expectation of creativity. In planning, concept, design, and execution. Maybe, we should also toss in “mind-reading” to fill the rest of a communicator’s creative thoughts. We also don’t live in a closed microcosm either. While we’re juggling our many tasks, everyone on staff (along with us) see other amazing...
God, in scripture, demonstrates unlikely generosity. In 1 Kings, we enter Elijah’s world that was being punished with drought. The perfect time for God to shine since He loves to provide in a time of need. Instead of God doing a miracle Himself, He introduces His prophet. God loves to use His people. God...
Another birthday in the books. It’s done. Before the celebration I googled all the restaurants that offer something free for a birthday and signed up for about 20. Yes, as promised, I got emails from each giving me their totally free product (from ice cream, dessert, meals, burgers, etc.). I’ve gained weight...
