Author: BKFS

Be Known for Something : Church Branding / Articles posted by BKFS (Page 3)
Read More

Church Communication Role: Leadership or Support Services?

Historically, local churches have divided staff into two areas: the called ministry leadership (who come up with ministry ideas) and talented support-services people (often called Ministry Assistants, Secretaries, etc. who help finish the ideas without much input). Where does the Communication Role find itself? Decades ago, Church Communication was much simpler. It was basically...

Read More

5 Tests for an Effective Thread

Imagine if your church maintained focus on a solution to their community. Something that instantly got their attention and made the church relevant and needed to them. And then used those content “fences” to make their congregation known for something. That’s what I call a communication thread. A brand promise or brand story...