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Church Communication Process

Be Known for Something Process

Church Branding and Church Comm Tools

For over 20 yrs, Be Known for Something has been providing award-winning Church Branding and Church Communication direction to churches, non-profits, and organizations. Our process is simple with extraordinary results.

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We deliver our Be Known for Something Church Branding and Communication Process by:

Our Agency Process has 3 simple steps:

  1. Our church communication process starts by defining your reach area with a demographic binder and 5-yr projection. A mystery visit discovers ministry style and your congregation’s potential >>> more

Discover Your Audience Strategy

2. We identify key communication personas. Focus groups allow your congregation to speak their needs. Then we discover your church brand thread that your community will notice. You’ll become known for it >>> more

Discover Your Church Brand Thread

3. Create effective tools in your Digital Hub (web, social, email), a Communication Strategy to create the right content, then train your team on how to use the tools >>> more

Discover Your Church Communication Strategy

Church Branding Products

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Be Known for Something Groups

GROUPS


Learn together. Expert-guided cohort-style group. Meet others, solve problems, and discover strategies in six 1-hr sessions.



Limited Groups
Worksheets
Homework
Email QnA
Free BKFS Book

Group Topics


Branding
Website
Strategy

Group Dates
Group Curriculum
Group Pricing
Be Known For Something Church Branding Retreat

RETREAT


Unify ministries in a fast-paced intensive audience and thread discovery to fast-track church branding.



Demographics
Online Mystery Visit
ChMS Analysis
Personas
Thread Discovery
Initial Strategy
BKFS Swag

Length Options


2 Day
3 Day

Retreat Info
Retreat Pricing
Be Known for Something Church Branding Process

AGENCY


Proven process: audience and brand thread discovery, logo, and complete communication strategy. 



Brand Assessment
Demographics
Mystery Visit
Leadership Summit
Personas
Thread Discovery
Logo Suite
Style Guide
Comm Strategy
Digital Hub
Tools Coaching
Ongoing Retainer

Investigation
Determination
Communication

Process Info
Process Pricing
Be Known For Something Church Branding Retreat

COACH


Heart-of-a-teacher Communication & Branding Coach who’ll guide, motivate, & encourage in best practices.



Branding
Comm Strategy
Campaigns
Generosity
Comm Tools
Social Channels
Focus Groups
Demographics
much more…

Packages


Accountability
Ongoing
Empowerment

Coaching Info
Coaching Pricing
Small Church Discount
Your Church Needs a COMMon Thread

Church Branding Services

DISCOVERY CALL  | Start here to make sure we’re a good fit.
Let’s talk. Solutions aren’t always clear. In this complimentary, eye-opening call, we’ll discuss options and potential solutions. Schedule

ASSESSMENTS  | Baseline how you’re doing.
Let’s get started and baseline challenges and opportunities. We can look at Strategy, Branding, Website, or Demographics. Schedule

LEARNING GROUPS  | Educational Fellowship
Ministry is more fun together! Join a group to collectively discover resources, insights, and ideas. Register

FOCUS GROUPS  | Discover the heart of your congregation.
Let the Be Known for Something team conduct listening groups for your congregation and community! More

COACHING  | You want to do the work but need guidance.
Every leader needs someone in their corner championing their best in communication. One-on-one coaching is your best opportunity! More

RETREATS  | A one-of-a-kind team-building experience.
Unite ministries and initiate a church brand strategy! Have us join your church leadership retreat and lead you to discover your thread! More

AGENCY  | You need an expert team to ensure completion.
Develop a Church Communication Strategy in a guided, 6-9 month journey. It includes all assessments, audience investigation, determination of church brand (thread), and communication strategy. Discovery Call

20th Anniversary Sale

(Hurry! 20% Discount Expires 08/08/21)

Process & Pricing

The Complete Agency Church Communication Solution

Discover Our Process and Pricing

Solve church communication problems, establish a strategy based on a solid church brand, in order to reach your community for Christ.

The Be Known For Something Process works. Structured in 3 steps, we investigate your audiences, determine your brand (what you should be known for), and train you with a communication strategy to drive a solid Digital Hub (web, social, email).

Our full Agency Process takes approx. 6-9 months (we can work to a deadline). Church under 500 members? You qualify for up to 30% discounts!

Download the Agency Pricing (and Process) PDF

Be Known For Something Teaching

Speaker

For you, your group, your conference

We teach every component we practice daily:

leadership • branding • communications • strategy • analysis

See Speaker Kit

Check Availability
Free Church Comm Resources

Over 2 Decades of Client Love

Josh Starr

“…a rare combination of insight and experience… {that’s} helped me be more successful. I truly appreciate {Mark’s} candor and grace as he’s teaching… such a blessing!”

Josh Starr - Non-Profit Founder, Entrepreneur, Pastor

Rick Blackwood

"Mark is a kind and thoughtful person who can be a guiding light for those who are just starting out and for those who just need to broaden the scope of those they wish to serve."

Dr. Rick Blackwood - Teaching Pastor; Christ Fellowship (Miami)

Rick Blackwood

"We all have something we can do to help others at what they are doing. Mark can help you get the word out to others."

Dr. Rick Blackwood - Teaching Pastor; Christ Fellowship (Miami)

Rick Blackwood

"When I decided to reach out to Mark to help me with a startup ministry, I first reached out to others who had worked with Mark in the past. From well established ministries to those who were just beginning, the reviews on Mark's work were stellar."

Dr. Rick Blackwood - Teaching Pastor; Christ Fellowship (Miami)

Mark MacDonald was full of valuable information from how to identify your congregation, tips on how to grow your church, and website information. I wrote down just about everything he said!

Linda Urquhart - Church Technology Conference Attendee, Atlanta

Mark MacDonald was so interesting and had good SIMPLE, PRACTICAL ideas.

Jill Brown - Church Technology Conference Attendee, Atlanta

All the information we grasped today will help us to reach and engage our community at a different level.

Virginia Smith - Church Technology Conference Attendee, Atlanta

I found Mark MacDonald's presentation to be informational and useful.

Taniesha Whorton - Church Technology Conference Attendee, Atlanta

I could have listened to Mark speak all day! He was extremely engaging, truthful, and informative!

Ronda Harvey - Church Technology Conference Attendee, Atlanta

Noble Mosby

By helping us better understand the needs of our community, BeKnownForSomething (created)…ministry solutions that attract and influence our community for Christ

Noble S. Mosby - Dir of Media & Communications First Baptist Jonesboro, Atlanta (Pastor Mel Blackaby)

Mike Hunter

Mark MacDonald’s (BeKnownForSomething’s) work is relevant and contextual for where and how the church should communicate and inspire in this digital age. His skills are scalable for churches of any size. We all should be listening!

Mike Hunter - CCA, Senior Pastor Midland, Texas

Practical application with a good theory. Best presentation of the day! Gave me hope that there is a way to be effective in what I do and make people happy and people actually get info.

- WFX Worship Facilities Expo Attendee

it's been a fascinating journey of discovery through each and every step of the process. We wholeheartedly recommend them to every church!

Joe Carbonaro - Executive Director Kingwood United Methodist Church, Houston (Pastor Jim Welch)

Rex Miller

Mark delivered more insight and value in one hour than anyone I’ve ever met with or hired. I’ve done these drills many times with marketing folks who make big promises but give you stuff you already know. What makes Mark different is the amount of homework and analysis he did. He found details that I wasn’t even aware of. He was respectfully blunt and gave me positive steps forward. I was both motivated and equipped to begin taking control of my brand.

Rex Miller - Author, Speaker, Thought Leader rexmiller.com

great presentation… so interesting and helpful. Our brand statement makes it easy to easily explain what we’re known for

Wanda Clark - Dir of University Relations Larry McCullough, President Laurel University, High Point

I was educated, inspired and challenged to go to the next next level

Phil E. Rynerson - Student Pastor Green Street Baptist Church, High Point

Great speaker, relevant content. Excellent, best speaker of the day!

- WFX Worship Facilities Expo Attendee

Rob Peters

I thank God for you and your work

Dr. Rob Peters - Senior Pastor Calvary Baptist Church, Winston-Salem

BeKnownForSomething’s steady leadership and support has developed our new brand and communications that will significantly impact our work in the next century

Rev. Phill Martin - Deputy CEO The Church Network (formerly NACBA)

Mark MacDonald has been an essential part of our Conference and Publications…his understanding of church communications… is irreplaceable for us and our audience. Mark has a keen observation of social media trends, technology trends, and creative marketing… that continues to have a draw in this market

Jim Wagner - Vice-President, WFX and EH Events and Publisher, EH Publishing

…your leadership (has) helped us navigate our hurdles… and allowed us to be effective in making decisions

Cathy Hutchison - VP, Dir of Marketing Acoustic Dimensions, Dallas, New York, San Diego, UK

Ben Trites

… their creative process has transformed our marketing and communications

Ben Trites - Executive Director Bayside Camp, Canada

Jon Carlson

… Mark made me feel like a Million Dollars

Jon Carlson - Graphic Designer Fox River Christian Church, Wisconsin

information provided in a lively and relate-able way. Loved it! Very useful

- WFX Worship Facilities Expo Attendee

… I found your honesty and willingness to state the tough facts both refreshing and inspiring

Jim Tucker - Media/Technology Providence Baptist, Charlotte

your presentation was truly amazing for all of us. Your message really hit hard on me and everyone in the room

Ross Hickman - Student Calvary Baptist Day School

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