I’ve been blogging for about 3 years. I started, not because I had something to say, but because I was promoting the benefits of blogging in my seminars. I figured I should try it. And 300+ blogs later, I’ve learned a lot.
Most importantly, my blogs are ALWAYS the top hits in our website. I have 1 blog that almost 10,000 have read. It’s given me influence I could never imagine. You need to start.
Here are 4 essential tips to doing it well (based on research):
- Make it personal. People love to read personal stories. Start with “I” and “Me”; then shift to “you” and “us”. Web pages that are personal blogs are read more and people spend more time on those pages. We’re all voyeurs.
- Make it short. The average “non-blog” page keeps people’s attention for about 10 seconds. A blog page holds people for almost 60 seconds. The average person reads about 300 words in that time. Keep your blog shorter than that.
- Make it visual. Attach a picture. Twice the people will read your blog if there’s a picture. I guess we all love picture books. I try to make my images a cleaver connection to the ultimate content of my blog.
- Make it simple. Add numbers to your titles and 3 times the people will read your blog. We view titles like “The 4 essential facts about life” as easy, quick, and simple. I can’t read a book about “life” but I’ll take the time to see how you synthesized “life” into 4 points. Use bullet points so that “scanners” will get intrigued.
80% of American Adults want to write a book. But few do. It’s easier to blog! We’d love to set up a simple, easy-to-edit blog on your web page. We’ll also associate it with your “brand”. Because, we let you “communicate. In unison.”