Warning: A non-numeric value encountered in /home/beknow5/public_html/wp-content/themes/quadric/framework/modules/title/title-functions.php on line 485

audience engagement

Read More

Calm Down (Communication Design, That Is)

Marketing communication is tough. There’s so much to say and people are only half listening or reading. After 3 decades of professionally designing and communicating, I’ve identified the main problem. Our communication is often delivered in a busy, non-organized, and complicated design. So, calm down. Please. Or risk never being heard, read,...

Read More

Does Your Congregation Really Know What’s Going On?

It happens all the time. Someone in your congregation sees you and asks about an upcoming event or a regularly occurring ministry. They have no idea if it’s happening. What’s scary? It was just announced in the service PLUS someone crafted a paragraph about it in the bulletin that’s tucked in their...

Read More

(Short) Checklist so People Will Receive Your Communication

Sad truth: People aren’t paying attention to most (church) communication. In fact, most people are only half-listening or half-reading. An exasperated church communicator recently asked me, “how do you change this trend!?” Stop wasting people’s time. That’s the easy answer. Then, after a little thought, I added “there’s probably 4 things you have...

Read More

Your Staff Web Page is Crucial (How to Improve It)

Your website should be the center of your digital communications. Everything should rely on it: to inform your congregation and to engage your community. Most will approach a website for answers. Check your analytics (data that’s kept to see where people click on your website) and you’ll probably discover (if you have one)...