audience engagement

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Your Staff Web Page is Crucial (How to Improve It)

Your website should be the center of your digital communications. Everything should rely on it: to inform your congregation and to engage your community. Most will approach a website for answers. Check your analytics (data that’s kept to see where people click on your website) and you’ll probably discover (if you have one)...

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10 Simple 10-Minute Communication Tasks (you can do now)

I’m a goal-oriented person (who loves accomplishing dreams). I’m also a creative (who has a tendency to procrastinate). I’m also a passionate communicator who loves the church. I’m also often conflicted (I feel constant tension about “getting it all done” and “I need more time to get it right”). I often get...

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(Guest Post) The Most Powerful Thing Your Church Can Be Known For

I want to present another way of looking at the “be known for something” concept. So often, people define themselves by what they do. Their careers become their identity. Or their weekend Jeep drives. Or the fact that they pastor. Our identity is about doing. And churches are no different than that. But...