Your website should be the center of your digital communications. Everything should rely on it: to inform your congregation and to engage your community. Most will approach a website for answers. Check your analytics (data that’s kept to see where people click on your website) and you’ll probably discover (if you have one)...
Every church should be building an online audience with social media. Done properly, every church should have more people following their social media accounts than attend on a weekly basis. The channels have been created and most of your community is scrolling on it right now. What are they looking for? Something...
I often hear “we’re the best kept secret” and then “if more people understood all the good things we had to offer, we’d be turning people away”. That’s a communication problem. And since the overwhelming majority of churches don’t turn people away on Sunday morning, we can assume one of two things: ...
The Bible clearly says “go and tell”. But what if the community isn’t listening? I often hear Pastors say “we can’t make the community listen, it’s only up to us to tell”. Can you imagine if we took that approach with our kids? We’d be talking a lot without them paying attention...
We recently moved to a new city and state. I’m regularly a church-attending, church-consultant, and outgoing Christian. It only makes sense that my wife and I want to find a church near our new home. But it’s been hard for us — I can only imagine how hard it is for an...
I remember years ago, on a summer vacation, my parents stopped near a lake to take a break from driving and to allow our family to stretch our legs. My brother was probably picking on me so I’m sure my parents were the ones who needed the break from us! My Dad suggested...
I fly a lot, and I pray before each flight that God would allow me to have an effective conversation with the person next to me. Effective? That means I’ll represent the Church in a good light and talk about Jesus or faith somehow. Occasionally, the Holy Spirit prepares the stranger and,...
I’m a goal-oriented person (who loves accomplishing dreams). I’m also a creative (who has a tendency to procrastinate). I’m also a passionate communicator who loves the church. I’m also often conflicted (I feel constant tension about “getting it all done” and “I need more time to get it right”). I often get...
I’ve committed my life to helping local churches become known for something so communities will understand that ministries should be included in their busy lives. It’s difficult for most of us since we’ve been active in the church world for years or associated with church culture. About a third of our communities don’t...
