Your church has essential demographic questions needing answers. Since effective communication engagement rises and falls on how well you know your audience, demographics are the foundation of understanding your community. Regularly discover your community through solid research. Where can you get a demographic study? Your Association or Convention may offer it to their...
A pastor cannot go wrong by listening to the answers to these questions to ask your congregation. In fact, you’ll gain a deeper understanding of local ministry by processing what they reveal. But how do you regularly ask these revealing questions? There are at least two ways: Focus Groups: set up homogeneous groups based...
If you want to reach people not listening, it feels like an overwhelming, impossible task! There are a few reasons people don’t listen: the world is noisy so, as a defense mechanism, they can’t listen to everything. Instead they pick and choose what they want. they also tune out messaging that’s beyond...
Pastor, there’s differences between preaching in a room and preaching online. You understand, because the last few years has been a challenge! For hundreds of years we’ve been communicating to people, in real life (IRL), in a room. Growing that audience has been a challenge throughout our history but we’ve gone into...
Effective marketing, promotion, or advertising is designed to motivate someone to improve, acquire, or move. Often to get people into your store. Now the world is changing. Many businesses and organizations understand that getting someone through their doors is not the ultimate end goal. Why? Because, over the last decade (and especially during...
I love to eat. And I especially enjoy experiencing food from new places. But, I’m sure you agree, it’s difficult to choose new restaurants without relying heavily on recommendations. Many things can go wrong at restaurants! Bad service, subpar food, dirty environment, long lines and an unappealing menu. They need to juggle everything...
Everyone wants success in their jobs and ministries. It’s the reward for their hard work! To get success, it’s often discovering what is failing and fixing the issues. Church Communication is a very complex, ever-changing ministry (note I didn’t say support role) that requires constant attention, juggling, and fixing. Here are 3 failures...
Church communication is NOT all about the tools. It’s more about content. It’s like saying that every church needs a Sunday service but not creating engaging components in the service. Your church needs to build content regularly that engages your congregation and attracts your community (when they are considering a local church)....
Effective communication rises and falls on how well you know your audience. For the church you have 2 audiences: internal and external (congregation and community). Most of you (hopefully) understand your congregation because they regularly let you know what they like and dislike. Plus you meet with them every week or so. But...
