Pastor, there’s differences between preaching in a room and preaching online. You understand, because the last few years has been a challenge! For hundreds of years we’ve been communicating to people, in real life (IRL), in a room. Growing that audience has been a challenge throughout our history but we’ve gone into...
Effective marketing, promotion, or advertising is designed to motivate someone to improve, acquire, or move. Often to get people into your store. Now the world is changing. Many businesses and organizations understand that getting someone through their doors is not the ultimate end goal. Why? Because, over the last decade (and especially during...
I love to eat. And I especially enjoy experiencing food from new places. But, I’m sure you agree, it’s difficult to choose new restaurants without relying heavily on recommendations. Many things can go wrong at restaurants! Bad service, subpar food, dirty environment, long lines and an unappealing menu. They need to juggle everything...
Everyone wants success in their jobs and ministries. It’s the reward for their hard work! To get success, it’s often discovering what is failing and fixing the issues. Church Communication is a very complex, ever-changing ministry (note I didn’t say support role) that requires constant attention, juggling, and fixing. Here are 3 failures...
Church communication is NOT all about the tools. It’s more about content. It’s like saying that every church needs a Sunday service but not creating engaging components in the service. Your church needs to build content regularly that engages your congregation and attracts your community (when they are considering a local church)....
Effective communication rises and falls on how well you know your audience. For the church you have 2 audiences: internal and external (congregation and community). Most of you (hopefully) understand your congregation because they regularly let you know what they like and dislike. Plus you meet with them every week or so. But...
Your congregation visits your website more than your community will. But both audiences are important. And where they look on your website is critical since both audiences look for different reasons. Often your congregation clicks on your staff (or leadership) page to identify who’s in charge, additional personal details, and how to directly...
Interestingly, in order to effectively communicate, the church needs to stop talking before the congregation (or community) stops listening. Or we’re just wasting our time! It’s crazy how short the average attention span has gotten all while we drone on and on. Here are 5 (somewhat unexpected) locations that deserve a good hearty...
People love church videos. If your church communication does not contain video, you need to start considering how to add it to your mix. But it’s difficult! Writing is simple compared to good photography but a video adds even more complexity that’s very difficult to master. In order to shoot and edit...
