Most church website research shows that your staff page is a critical, well-hit page. Go ahead and check yours to see if it’s in the top 10 pages on your website! It probably is. Don’t know how? Install Google Analytics (it’s free; search for it on Google.com) and after a few weeks,...
Everyone knows how to win a running race. Be the fastest while following the rules. But do you know how to win a church communication race? Many don’t know what a win even looks like! It’s getting your audience to the finish line (what they’re looking for) as fast as possible. In communication this...
It happens all the time. Someone in your congregation sees you and asks about an upcoming event or a regularly occurring ministry. They have no idea if it’s happening. What’s scary? It was just announced in the service PLUS someone crafted a paragraph about it in the bulletin that’s tucked in their...
Many churches are spending large amounts of resources (time, money, etc.) to figure out their mission and vision. That internally-focused process is necessary — although I’d caution church leaders to check the Divine Handbook (the Bible) and you’ll see that our mission and vision are clearly described. Stop trying to come up...
Sad truth: People aren’t paying attention to most (church) communication. In fact, most people are only half-listening or half-reading. An exasperated church communicator recently asked me, “how do you change this trend!?” Stop wasting people’s time. That’s the easy answer. Then, after a little thought, I added “there’s probably 4 things you have...
It’s the new year! For a goal-oriented person, I find myself giddy with the prospects of this clean slate where I can project future outcomes. All this while most are deciding resolutions for the new year. The difference? Resolutions are slight course corrections that will impact your goals. Sure, you may want...
I understand. It’s difficult to lead a congregation. Trying to communicate effectively to a group is a large task since so many people want so many different things. You’re also guiding them spiritually and chiding them for veering from the spiritual path. So much to do, so little time to do it. Here...
I’ve found that the winter is a great time for refreshing things. And your website needs your attention. Why do I know this? Because every website needs constant updating and quickly becomes lackluster. Since Easter is just around the corner, why don’t you commit to making your website amazing in the next...
Christmas is in a few weeks! In the hustle and bustle of the shopping season, we often hear many saying Merry Christmas and Happy Holidays but the more we hear it, the more the importance of it fades. When a church or pastor says it, is there a way to make it...
