The countdown is on. What if it only took 12 days to establish an effective Church communication strategy? What if it just took a couple of weeks of intense attention? Just imagine where you can be. So many in your community would know about your ministry and actually be interested! Or at...
I’m sure you’re aware — in a month or so you have a big event happening or finishing. Is it too late to be thinking about effective communication? Yes. In all honesty, you need more prep time to get people interested and excited to attend. But what now? What are the last...
Almost every time I talk to a Pastor, I get the same response to the question about whether he’s pleased with the church’s website. “No” is the regular answer. It seems so clear. However, most Pastors don’t even visit their own church’s website except occasionally when they click on a social media link....
People want to discover the information they’re looking for, when they need it, in the easiest format preference possible. That’s why we’ve all grown attached to websites. We want some information and then quickly pickup our phones to find it online. But there’s nothing worse than getting to a webpage that has...
There are only a few constants in a church service. Singing, the offering, and the sermon. In most churches today, the singing isn’t original to the church (unless they have talented songwriters), the offering is a means of worship but is rarely original, while the sermon is what truly attracts an audience....
We’re called to love. In fact, Jesus told His disciples that we’d be known for love if we’re properly following Him. So, who are we called to love? Everyone (especially our enemies). It’s a crazy goal. Can a local church love everyone? Yes. But maybe it’s more reasonable to say that we...
Your church brand is important. It’s what you’re known for and a great specific reason why someone may consider choosing your church. Controlling that messaging and your visual will establish the brand and maintain it. It’s essential to lock this control down into a document so others can be held to the...
Churches thrive on information. Each ministry has lots of information to provide and, we hope, our members actually want to discover ministry information to use. The problem? People today are very fragmented in the ways they want to receive information. Some want it by text, some by email, then there’s others who want...
We live in a consumeristic world. I realize most Pastors and ministry leaders don’t like this reality. So we have two choices: change the world or adopt the reality (without sinning). Transparency moment: I’ve had agents representing me for 30+ years as I’ve walked fashion runways, acted in movies, appeared in TV ads,...
