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5 Tests for an Effective Thread

Imagine if your church maintained focus on a solution to their community. Something that instantly got their attention and made the church relevant and needed to them. And then used those content “fences” to make their congregation known for something. That’s what I call a communication thread. A brand promise or brand story...

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3 Negatives Required for Positive Communication

Often, because church communicators are required to lock down a brand, control messaging, and control ministry leaders, we become negative sounding: “No, you can’t do that”, “stop writing things like that”, “you can’t use that color”, “sorry, the logo can’t be used in that manner”, “no, social media isn’t an advertising channel”...