People love church videos. If your church communication does not contain video, you need to start considering how to add it to your mix. But it’s difficult! Writing is simple compared to good photography but a video adds even more complexity that’s very difficult to master. In order to shoot and edit...
It’s difficult to believe we’ve had social media for almost two decades. We once wondered if it would have staying power — and now we question if we use it too much! It’s become the “normal” way we keep in touch and the best way to build a following (outside of our...
Recently someone tweeted “Branding is for products. Also for Cattle. People aren’t products.” and implied that a church (of people) shouldn’t brand themselves but instead be “wild, weird, and ever-changing”. Is the church (known for being sinners saved by grace) too imperfect to brand themselves perfectly? The false premise to this question is that...
Easter’s has come and spring is hopefully taking hold near you. New life is everywhere (especially as we emphasize the Gospel). Now, it’s time to resurrect your church’s website. Please! If you created your website (and it still looks similar) more than 3 years ago, it’s dying. And if you’re not updating your...
All your church needs for Easter? Before quickly answering, consider this: I grew up in the church; you probably did too. But the sobering news is that about a third of our communities have no connection with a church. Does that mean 2/3s are fully connected? No. We know that even though...
Imagine if your church maintained focus on a solution to their community. Something that instantly got their attention and made the church relevant and needed to them. And then used those content “fences” to make their congregation known for something. That’s what I call a communication thread. A brand promise or brand story...
If you’re in a quiet room and someone says something, you will probably hear it. As soon as you add ambient noise (like I have as I sit in an airport with so much going on); you really can’t hear anything. We’ve learned to tune out the noise. If a church rarely makes...
I recently spoke to a church about effective church communication. In my talk, I reminded the congregation that Jesus told His disciples that we’re to be known for loving those around us. However, when the world is asked about the Church, most of them know what we’re against (and not for love...
Often, because church communicators are required to lock down a brand, control messaging, and control ministry leaders, we become negative sounding: “No, you can’t do that”, “stop writing things like that”, “you can’t use that color”, “sorry, the logo can’t be used in that manner”, “no, social media isn’t an advertising channel”...
