audience

Be Known for Something : Discover Your Church Communication Thread / audience (Page 2)

Feb 25 2019

Churches Vanish for this One Reason (Here’s the fix)

audience, audience engagement, Brand Strategy, Communication Thread, Communications, Community, engagement, Persona, personas, Thread

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Research shows that thousands of evangelical churches close their doors annually in America. The reason? Because their congregations have stopped valuing or understanding the benefit of the local church. We must stop this. People in the community regularly drive past empty church buildings and don’t miss anything. Many don’t even know who...

Feb 18 2019

Pastor, Change Your Website Picture. Here’s Why.

BKFS

audience, audience engagement, Communications, Community, Content, engagement, Website Design

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Most church website research shows that your staff page is a critical, well-hit page. Go ahead and check yours to see if it’s in the top 10 pages on your website! It probably is. Don’t know how? Install Google Analytics (it’s free; search for it on Google.com) and after a few weeks,...

Feb 11 2019

Winning Church Essential: Speed to Benefit

BKFS

audience, Brand Strategy, Communication Strategy, Communication Thread, Community, email, Print Collateral, Social Media, Thread, Website Design

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Everyone knows how to win a running race. Be the fastest while following the rules. But do you know how to win a church communication race? Many don’t know what a win even looks like! It’s getting your audience to the finish line (what they’re looking for) as fast as possible. In communication this...

Jan 28 2019

Does Your Congregation Really Know What’s Going On?

BKFS

Announcements, audience, audience engagement, communications calendar, Community, engagement, Website Design

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It happens all the time. Someone in your congregation sees you and asks about an upcoming event or a regularly occurring ministry. They have no idea if it’s happening. What’s scary? It was just announced in the service PLUS someone crafted a paragraph about it in the bulletin that’s tucked in their...

Jan 21 2019

How to Convert Church Vision to a Communication Thread

BKFS

audience, Communication Thread, Communications, Community, Thread

2 Comments

Many churches are spending large amounts of resources (time, money, etc.) to figure out their mission and vision. That internally-focused process is necessary — although I’d caution church leaders to check the Divine Handbook (the Bible) and you’ll see that our mission and vision are clearly described. Stop trying to come up...

Jan 14 2019

(Short) Checklist so People Will Receive Your Communication

BKFS

Announcements, audience, audience engagement, Communication Strategy, Communications, Community, Content, email, engagement, Persona, Social Media

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Sad truth: People aren’t paying attention to most (church) communication. In fact, most people are only half-listening or half-reading. An exasperated church communicator recently asked me, “how do you change this trend!?” Stop wasting people’s time. That’s the easy answer. Then, after a little thought, I added “there’s probably 4 things you have...

Jan 07 2019

3 Resolutions Every Church Communicator Must Make

BKFS

audience, Brand Strategy, Budget, Communication Strategy, Communications, Community, Leadership

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It’s the new year! For a goal-oriented person, I find myself giddy with the prospects of this clean slate where I can project future outcomes. All this while most are deciding resolutions for the new year. The difference? Resolutions are slight course corrections that will impact your goals. Sure, you may want...

Dec 24 2018

3 Ways to Lead Your Church Differently in 2019

BKFS

audience, audience engagement, Communications, Community, engagement, Leadership, Social Media

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I understand. It’s difficult to lead a congregation. Trying to communicate effectively to a group is a large task since so many people want so many different things. You’re also guiding them spiritually and chiding them for veering from the spiritual path. So much to do, so little time to do it. Here...

Dec 17 2018

3 Free Ways to Improve Your Website by Spring

BKFS

audience, Communications, Community, Content, Website Design

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I’ve found that the winter is a great time for refreshing things. And your website needs your attention. Why do I know this? Because every website needs constant updating and quickly becomes lackluster. Since Easter is just around the corner, why don’t you commit to making your website amazing in the next...

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