We know the most effective way to get people to visit your church: word of mouth promotions. It’s the most cost-effective method of evangelism. Why? Because most people know and interact with people similar to them. If they like your church, the people around them will probably like the church too. How...
I’m sure you’re aware — in a month or so you have a big event happening or finishing. Is it too late to be thinking about effective communication? Yes. In all honesty, you need more prep time to get people interested and excited to attend. But what now? What are the last...
Happy Thanksgiving! As America concentrates on this admiral quality this week, may we as the Church demonstrate and communicate biblical gratitude so that it permeates our lives. You’re either known for gratitude or you’re known for narcissistic undertones. Where you subtly communicate how much you’ve accomplished. Alone. Here are 5 ways that a...
I’m a control freak. I admit it. Most leaders fear feeling out of control and seek to gain (at least) the appearance of knowing what’s going on, setting specific goals, and doing what it takes to reach or surpass them. It’s that control that is desired and valued in a senior leadership...
I walked by a gentleman selling newspapers on a street corner. It appeared that very few people were paying attention to him let alone buying papers. Why? Because people are busy and the newspaper has lost relevance. It’s easier to ignore than to engage. The church is similar. Our communities pass our buildings...
Every ministry in your church needs to focus their communication on your community. Well, if you want the people in your community to pay attention. We know that if you talk about a solution that someone is seeking or about a pain (or concern) that’s troubling them, they will listen. So, when...
Your website should be the center of your digital communications. Everything should rely on it: to inform your congregation and to engage your community. Most will approach a website for answers. Check your analytics (data that’s kept to see where people click on your website) and you’ll probably discover (if you have one)...
Every church should be building an online audience with social media. Done properly, every church should have more people following their social media accounts than attend on a weekly basis. The channels have been created and most of your community is scrolling on it right now. What are they looking for? Something...
I often hear “we’re the best kept secret” and then “if more people understood all the good things we had to offer, we’d be turning people away”. That’s a communication problem. And since the overwhelming majority of churches don’t turn people away on Sunday morning, we can assume one of two things: ...
