I’m not sure why the church struggles with social media so much. It seems like our leaders, the congregation, and even communication teams have problems when it comes to being social on Facebook, Twitter, and Instagram. The church, of all places, should understand what it means to be social since the definition...
Everyone seems to be yelling. I’m not talking mean yelling because there’s “good” yelling too. Everyone has something they want to communicate! And because we live in a marketing-noisy world, talking quietly (like we do in a small group) will be ignored. Unless you practice this one tip. Talking a benefit will...
Everything in communication today involves editing. Why? Because our attention spans make us resist spending time reading or listening to something perceived as “long”. Our headlines or titles are the ultimate summary of what’s to come in the content. They’re SO important. But some research suggests that people don’t read an entire...
We all want guests to visit and stay at our church. Our well-produced websites, social media, and flyers will lead them to our building (along with an excellent, word of mouth invitation), but our foyer (or lobby) is the place that gives a guest one of their first impressions. We must get...
A church is called to love. Jesus said His followers will be known by our love. Yet, when the community is asked about the Church; they‘re quick to point to things we’re against. Many are quick to say “but guiding people to avoid sin is an act of love!” and this is...
Church communication is a popular topic in the church world. But the expectations of how to fix communication, is often overinflated. It’s not a cure all. In fact, effective communication takes time as the correct messages are produced consistently. Producing the right messages takes talent and skill especially when consistency is required. Here...
In church communication we try to connect with our congregation and community by becoming known for an audience’s needed solution. And ultimately, that solution should point to Jesus Christ. This solution becomes your brand; what you’re known for. But, if you only lead with solutions, people may still not authentically connect with you....
How can it be? It’s almost the fall and once again many churches realize they have the same communication system that they had last year. Even with all the issues that surfaced and promises made for improvement. Perhaps it was budget that kept you from accomplishing the improvements you talked about. Perhaps it...
Most churches try 2 process structures to effectively communicate. Or a hybrid (as a third possibility). The choice is yours! It really doesn’t matter how many people are on your team either. It’s more about the flow of ideas and the production of the communication work. Your 3 choices? Let’s examine them: Decentralized: When...
