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3 Negatives Required for Positive Communication

Often, because church communicators are required to lock down a brand, control messaging, and control ministry leaders, we become negative sounding: “No, you can’t do that”, “stop writing things like that”, “you can’t use that color”, “sorry, the logo can’t be used in that manner”, “no, social media isn’t an advertising channel”...

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6 Signs Your Church Has Ministry Silos (Tear Them Down)

As churches grow and Pastors (ministry leaders) are hired to look after various ministries, the healthy church-focus becomes threatened by the inevitable: Ministry Silos. This is when ministry areas become myopic — nearsighted — to the point they rarely look at the entire organization or even at another ministry outside of its narrow walls....

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Creating Better Church Web Pages (3 Principles)

Most churches have websites but sadly, most church websites are created so that many won’t be interested in looking at them. It’s a lot of wasted effort. Let’s fix that. Let’s commit to building our websites so that we deliver what people (your congregation and community) are looking for. That’s summed up in...

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Churches Vanish for this One Reason (Here’s the fix)

Research shows that thousands of evangelical churches close their doors annually in America. The reason? Because their congregations have stopped valuing or understanding the benefit of the local church. We must stop this. People in the community regularly drive past empty church buildings and don’t miss anything. Many don’t even know who...