Many pastors wonder, “is church branding scriptural?” It’s important to know! And a great question that stems from a misunderstanding of what branding is. Church branding is simply differentiating your church so you’re known for something that defines your ministry focus. It’s more than a name, denomination, mission, or vision statement. Instead,...
Answering the question “what should a church be known for?” is the beginning of a thought process that has the potential for growing your church. Why? Today, everyone’s faced with the availability of too much information. So, communication noise forces people to ignore anything they perceive as unimportant or irrelevant. Sadly, local...
Church branding components are the essential ingredients to helping a church be known for something relevant and needed. In order to impact a community and connect them to the gospel. Being known for the right things are critical to having someone consider attending your church! These church branding components help shape the perception...
Church Branding 101 provides the basics with which you can do it yourself (DIY). Many churches can’t afford to hire an agency, nor do they have a qualified staff member, but they understand church branding is important. And it is! Remember, church branding is more than a logo: It’s understanding what you’re known...
Church branding 101 are the basics that you can do-it-yourself (DIY). Many churches can’t afford to hire an agency, nor do they have someone qualified on staff, but they understand church branding is important. And it is! Remember, church branding is more than a logo. It’s understanding what you’re known for and deciding...
Church branding will evangelize the community if done properly. As Christ-followers, we’re commanded to go into the world and make disciples; but for many, we drop the ball. So how can church branding help evangelism? An effective church branding process helps your members start the right conversations by focusing on community needs, concerns,...
Yes, you can use AVL to establish your church brand! In fact, it’s required! Since church branding is about controlling what your church is known for, AVL controls the senses around that church brand. In fact, it’s AVL control that solidifies the church brand, and allows it to “stick” longer in our memories. A...
Don’t be a knockoff brand. It rarely works as you’d think it would. Especially for a church! But isn’t the Oscar Wilde quote, “imitation is the sincerest form of flattery” true? Well, from the imitated vantage it is. You probably want people to imitate you! But for the brand imitator, it usually falls...
A commodity is a product that’s indistinguishable from the many others available. In the commercial world, commodities are chosen based on price rather than quality. It’s not what a church should be known for: “just another church”. Is your church viewed as a commodity? Are you perceived like other churches in the area?...
