Your church brand is important. It’s what you’re known for and a great specific reason why someone may consider choosing your church. Controlling that messaging and your visual will establish the brand and maintain it. It’s essential to lock this control down into a document so others can be held to the...
In church communication we try to connect with our congregation and community by becoming known for an audience’s needed solution. And ultimately, that solution should point to Jesus Christ. This solution becomes your brand; what you’re known for. But, if you only lead with solutions, people may still not authentically connect with you....
Most churches try 2 process structures to effectively communicate. Or a hybrid (as a third possibility). The choice is yours! It really doesn’t matter how many people are on your team either. It’s more about the flow of ideas and the production of the communication work. Your 3 choices? Let’s examine them: Decentralized: When...
As churches grow and Pastors (ministry leaders) are hired to look after various ministries, the healthy church-focus becomes threatened by the inevitable: Ministry Silos. This is when ministry areas become myopic — nearsighted — to the point they rarely look at the entire organization or even at another ministry outside of its narrow walls....
He rolled his eyes. That’s the reaction I got recently as I talked with a church leadership team. I simply asked the senior pastor, “Do you post on social media?”. Social media, even with all of its issues, is the method most people communicate, connect, and get news and information. So why...
Most churches have websites but sadly, most church websites are created so that many won’t be interested in looking at them. It’s a lot of wasted effort. Let’s fix that. Let’s commit to building our websites so that we deliver what people (your congregation and community) are looking for. That’s summed up in...
Sure, Facebook changed their algorithm so that people will see more of what Facebook believes they want to see on their wall feed. This happened. Since promotional material isn’t desired by most, they’re limiting a lot of Facebook Page content such as YOUR content. But, seriously, I don’t think that’s the issue...
Research shows that thousands of evangelical churches close their doors annually in America. The reason? Because their congregations have stopped valuing or understanding the benefit of the local church. We must stop this. People in the community regularly drive past empty church buildings and don’t miss anything. Many don’t even know who...
Everyone knows how to win a running race. Be the fastest while following the rules. But do you know how to win a church communication race? Many don’t know what a win even looks like! It’s getting your audience to the finish line (what they’re looking for) as fast as possible. In communication this...
