Imagine having the opportunity to talk with a church branding expert with decades of experience. Having a conversation about things that most people don’t understand. I wish I had had that relationship back when I got started in the industry. Perhaps I could’ve but was too focused on design, logos, fonts, and the...
Don’t you hate when you ask a salesperson if you need their product (or service) and they quickly launch into all the reasons you (of course) need it? Forgetting to ask anything about you? They just presume the worst! I’m not like that. At Be Known for Something (and in my 20-yr Church...
Believers are called to fellowship (Heb 10:25) and encourage one another. Our local churches become our family. But if we focus internally only, our churches will never grow. We’re called to more. Church branding is simply being known for something relevant and needed to a specific group. Something that’s reliable and recognizable —...
Church Rebranding, it’s all the rage. And it’s a great trend. In fact, if you haven’t branded or rebranded in the last 5 years, you should budget for it in the next year (because you’re seeing a decline in people). Why? Because an effective rebrand will help you: Evangelize better (it’ll reconnect you...
“You mean our church logo, right?” No. Your brand is more than a logo. It’s the emotional aftertaste of an offered product or service. What you’re known for. Something that’ll bring a particular audience back. Sure, your logo is a visual representation of that promise but it’s not your brand. Does your church...
All great brands have a memorable logo. Your thread, positioning statement, or tagline, is REALLY your brand — but a logo is critical in our visual world. That symbol and stylized words quickly attract attention, remind of what you’re known for, and establish a link to an emotion, trend, or style. So...
What exactly is a church brand? It’s more than your logo — although your visual brand is the “outfit” your church brand wears. So what is it then? It’s the controlled promise (or story) that is consistently spoken so your congregation understands why they attend. It should be compelling, needed, and relevant....
Church leadership has determined they want a new church brand. You’ve worked with a professional to build it (I hope). This is huge! It’s like updating your wardrobe so you’re known for something different than now. Changing perception of who you are. A new wrapper around all ministries. If you don’t understand...
The role of communication encompasses every ministry detail in your church. An effective communication director will need to juggle many details for a ton of events and materials. Because they need to send projects to the printer, the website, or posting to social channels, the approval process needs to be nailed down....
