Brand Strategy

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3 Resolutions Every Church Communicator Must Make

It’s the new year! For a goal-oriented person, I find myself giddy with the prospects of this clean slate where I can project future outcomes. All this while most are deciding resolutions for the new year. The difference? Resolutions are slight course corrections that will impact your goals. Sure, you may want...

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3 Cautions for Copying Other Churches

Everywhere you turn (or google), it’s obvious that local church leaders and Pastors are copying each other. The same sermon series, same graphics, same communication strategies. In fact, I recently saw one church using a very similar logo from another church. Ugh. According to them, they’re in a different area of the country...

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3 Signs Your Church Isn’t Connected to Your Community

Has someone been talking with you and you start wondering if they realize you’re not listening? Perhaps your spouse? A friend? You feel like they’re saying things that don’t make sense to you or interest you at all. You feel like you could walk away and they wouldn’t notice. Perhaps your community thinks...

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Pastor, What Should You Be Known For?

While scrolling on social media, you’ll see name after name on your wall. You probably don’t have to read their posts to know the probable content they’ve written. Everyone’s known for something. Mention a well-known Pastor and you can probably name their book theme or what they’re known for. Rick Warren: Purpose Driven....