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Brand Strategy

Be Known for Something : Church Branding / Brand Strategy (Page 2)
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Connect Better: Become a Pain Expert with Your Church

In church communication we try to connect with our congregation and community by becoming known for an audience’s needed solution. And ultimately, that solution should point to Jesus Christ. This solution becomes your brand; what you’re known for. But, if you only lead with solutions, people may still not authentically connect with you....

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6 Signs Your Church Has Ministry Silos (Tear Them Down)

As churches grow and Pastors (ministry leaders) are hired to look after various ministries, the healthy church-focus becomes threatened by the inevitable: Ministry Silos. This is when ministry areas become myopic — nearsighted — to the point they rarely look at the entire organization or even at another ministry outside of its narrow walls....

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Churches Vanish for this One Reason (Here’s the fix)

Research shows that thousands of evangelical churches close their doors annually in America. The reason? Because their congregations have stopped valuing or understanding the benefit of the local church. We must stop this. People in the community regularly drive past empty church buildings and don’t miss anything. Many don’t even know who...

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Winning Church Essential: Speed to Benefit

Everyone knows how to win a running race. Be the fastest while following the rules. But do you know how to win a church communication race? Many don’t know what a win even looks like! It’s getting your audience to the finish line (what they’re looking for) as fast as possible. In communication this...