Brand Strategy

Be Known for Something : Discover Your Church Communication Thread / Brand Strategy (Page 2)

Feb 11 2019

Winning Church Essential: Speed to Benefit

audience, Brand Strategy, Communication Strategy, Communication Thread, Community, email, Print Collateral, Social Media, Thread, Website Design

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Everyone knows how to win a running race. Be the fastest while following the rules. But do you know how to win a church communication race? Many don’t know what a win even looks like! It’s getting your audience to the finish line (what they’re looking for) as fast as possible. In communication this...

Jan 07 2019

3 Resolutions Every Church Communicator Must Make

BKFS

audience, Brand Strategy, Budget, Communication Strategy, Communications, Community, Leadership

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It’s the new year! For a goal-oriented person, I find myself giddy with the prospects of this clean slate where I can project future outcomes. All this while most are deciding resolutions for the new year. The difference? Resolutions are slight course corrections that will impact your goals. Sure, you may want...

Dec 03 2018

1 Way to Control Why People Like Your Church

BKFS

Announcements, audience, Brand Strategy, Communication Thread, Thread

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We know the most effective way to get people to visit your church: word of mouth promotions. It’s the most cost-effective method of evangelism. Why? Because most people know and interact with people similar to them. If they like your church, the people around them will probably like the church too. How...

Nov 12 2018

Control Your Communications

BKFS

audience, audience engagement, Brand Strategy, Communication Strategy, Communication Thread, Communications, Community, Thread

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I’m a control freak. I admit it. Most leaders fear feeling out of control and seek to gain (at least) the appearance of knowing what’s going on, setting specific goals, and doing what it takes to reach or surpass them. It’s that control that is desired and valued in a senior leadership...

Sep 24 2018

Can a Church Afford Good Communications?

BKFS

audience, Brand Strategy, Budget, Communications, Resources, Website Design

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I often hear “we’re the best kept secret” and then “if more people understood all the good things we had to offer, we’d be turning people away”. That’s a communication problem. And since the overwhelming majority of churches don’t turn people away on Sunday morning, we can assume one of two things: ...

Jul 30 2018

3 Tips to Picking Your Church Communication Thread

BKFS

audience, Brand Strategy, Communication Thread, Community, engagement, Thread

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I’ve committed my life to helping local churches become known for something so communities will understand that ministries should be included in their busy lives. It’s difficult for most of us since we’ve been active in the church world for years or associated with church culture. About a third of our communities don’t...

May 21 2018

3 Cautions for Copying Other Churches

BKFS

audience, audience engagement, Brand Strategy, Communication Strategy, Communication Thread, Community, Content, engagement, Thread

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Everywhere you turn (or google), it’s obvious that local church leaders and Pastors are copying each other. The same sermon series, same graphics, same communication strategies. In fact, I recently saw one church using a very similar logo from another church. Ugh. According to them, they’re in a different area of the country...

Apr 16 2018

3 Signs Your Church Isn’t Connected to Your Community

BKFS

audience, audience engagement, Brand Strategy, Communications, Community, engagement, Thread

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Has someone been talking with you and you start wondering if they realize you’re not listening? Perhaps your spouse? A friend? You feel like they’re saying things that don’t make sense to you or interest you at all. You feel like you could walk away and they wouldn’t notice. Perhaps your community thinks...

Mar 12 2018

Pastor, What Should You Be Known For?

BKFS

audience, Brand Strategy, Coaching, Communication Strategy, Communication Thread, Community, Leadership, Persona, personas, Thread, Uncategorized

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While scrolling on social media, you’ll see name after name on your wall. You probably don’t have to read their posts to know the probable content they’ve written. Everyone’s known for something. Mention a well-known Pastor and you can probably name their book theme or what they’re known for. Rick Warren: Purpose Driven....

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