All great brands have a memorable logo. Your thread, positioning statement, or tagline, is REALLY your brand — but a logo is critical in our visual world. That symbol and stylized words quickly attract attention, remind of what you’re known for, and establish a link to an emotion, trend, or style. So...
What exactly is a church brand? It’s more than your logo — although your visual brand is the “outfit” your church brand wears. So what is it then? It’s the controlled promise (or story) that is consistently spoken so your congregation understands why they attend. It should be compelling, needed, and relevant....
Church leadership has determined they want a new church brand. You’ve worked with a professional to build it (I hope). This is huge! It’s like updating your wardrobe so you’re known for something different than now. Changing perception of who you are. A new wrapper around all ministries. If you don’t understand...
The role of communication encompasses every ministry detail in your church. An effective communication director will need to juggle many details for a ton of events and materials. Because they need to send projects to the printer, the website, or posting to social channels, the approval process needs to be nailed down....
Recently someone tweeted “Branding is for products. Also for Cattle. People aren’t products.” and implied that a church (of people) shouldn’t brand themselves but instead be “wild, weird, and ever-changing”. Is the church (known for being sinners saved by grace) too imperfect to brand themselves perfectly? The false premise to this question is that...
When it comes to effective Church Communication, ministry silos are bad. Usually church leadership understands that siloing is defined when a church feels like a series of competing departments that simply gather on a campus. Rather than a vibrant church that is known for something in the community with various subgroups helping...
Marie Kondo’s Netflix Show (Tidying Up) has been all the rage. Why? We innately like living in a decluttered space where we can find things that make us feel fulfilled. It doesn’t take a Japanese organizing consultant to discover how to do this, however her simple tips have captured the world. Let’s mirror...
Often, because church communicators are required to lock down a brand, control messaging, and control ministry leaders, we become negative sounding: “No, you can’t do that”, “stop writing things like that”, “you can’t use that color”, “sorry, the logo can’t be used in that manner”, “no, social media isn’t an advertising channel”...
Your church brand is important. It’s what you’re known for and a great specific reason why someone may consider choosing your church. Controlling that messaging and your visual will establish the brand and maintain it. It’s essential to lock this control down into a document so others can be held to the...
