Brand Strategy

Be Known for Something : Discover Your Church Communication Thread / Brand Strategy (Page 2)

Mar 12 2018

Pastor, What Should You Be Known For?

audience, Brand Strategy, Coaching, Communication Strategy, Communication Thread, Community, Leadership, Persona, personas, Thread, Uncategorized

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While scrolling on social media, you’ll see name after name on your wall. You probably don’t have to read their posts to know the probable content they’ve written. Everyone’s known for something. Mention a well-known Pastor and you can probably name their book theme or what they’re known for. Rick Warren: Purpose Driven....

Mar 05 2018

Your Church Brand can Learn from Cattle Branding

BKFS

audience, audience engagement, Brand Strategy, Communications, Design Essentials, Logo Design, Website Design

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Branding originated with cattle farmers who wanted to make sure others could distinguish their cattle from others when they roamed together in a field. They used a hot iron to mark them. Ouch. Church branding is the same, but thankfully different. However, several principles are similar. The logo needs to be unique. Imagine if...

Jan 22 2018

Should a Church Blog?

BKFS

Brand Strategy, Business Essentials, Content, Digital Hub, email

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Blogging has been around for over 16 years, and 6-8 years ago they became mainstream. The informative posts are everywhere with almost 200,000 published every DAY. That’s a lot of clutter. Should a church try to break into this craziness? Yes is the short answer. Here are 5 reasons why (and some tips...

Jan 08 2018

5 Lies Communicators Believe

BKFS

Brand Strategy, Coaching, Communication Strategy, Communications, Design Essentials

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We’re gullible. We want to believe that everyone has our best interest in mind. That our perceptions are accurate and our best days lie ahead. Church communicators are no different. I engage with hundreds who are attempting to communicate for busy ministries, and I often hear lies or gullible misconceptions. It’s wise, if...

Dec 04 2017

Your Church Needs a Communication Thread

BKFS

Brand Strategy, Communication Strategy, Communication Thread, Communications

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Most people love consistency while fleeing chaos. A busy church tends to have so many messages and activities that even church staff aren’t fully aware of the busy calendar. People in the congregation hear the occasional announcement, but even those who regularly attend can’t possibly know everything about the church. Take another step...

Nov 06 2017

How Social Media Can Help Your Church Brand

BKFS

audience, Brand Strategy, Communication Strategy, Social Media, Thread, Uncategorized

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Social media is a communication tool that will make or break your church brand. Our marketing cluttered world is demonstrated on social media. Simply open the global Twitter feed and you’ll see millions of people saying something. In real time, your feed churns so quickly you can’t keep up and very little...

Oct 02 2017

Stop Marketing That You’re a Church

BKFS

Brand Strategy, Communication Strategy, Communications, Digital Hub, Thread

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There’s nothing more exciting than discovering something unique. Not “more unique”; but truly unique. One of a kind. That feeling you finally found the perfect solution that you never thought existed. Jesus is unique. He alone is the Solution to everything we need. He is God and He is Man (that’s unique!). He’s...

Jul 04 2017

4 Beginner Tips to Church Branding

BKFS

Brand Strategy, Communication Strategy, Communications

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All this talk about branding and the church. Is it really that important? Is it totally new talk and thinking? Is it all crazy or is it necessary? Perhaps the words sound too business-based and not ministry-based. Perhaps the idea seems contrary to the Bible. Church branding is not new, although the words may...

Jun 14 2017

3 Essential Church Branding Tips for Growth

BKFS

Brand Strategy, Communication Strategy, Communications

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People who follow after Christ are far from a majority in this world. We find ourselves struggling in a community that has little concept of who we are as a Church. Most think it’s a closed group of unintelligent “sheep” who are overwhelmed with rules that have no benefit other than satisfying...

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