Has someone been talking with you and you start wondering if they realize you’re not listening? Perhaps your spouse? A friend? You feel like they’re saying things that don’t make sense to you or interest you at all. You feel like you could walk away and they wouldn’t notice. Perhaps your community thinks...
While scrolling on social media, you’ll see name after name on your wall. You probably don’t have to read their posts to know the probable content they’ve written. Everyone’s known for something. Mention a well-known Pastor and you can probably name their book theme or what they’re known for. Rick Warren: Purpose Driven....
Branding originated with cattle farmers who wanted to make sure others could distinguish their cattle from others when they roamed together in a field. They used a hot iron to mark them. Ouch. Church branding is the same, but thankfully different. However, several principles are similar. The logo needs to be unique. Imagine if...
Blogging has been around for over 16 years, and 6-8 years ago they became mainstream. The informative posts are everywhere with almost 200,000 published every DAY. That’s a lot of clutter. Should a church try to break into this craziness? Yes is the short answer. Here are 5 reasons why (and some tips...
We’re gullible. We want to believe that everyone has our best interest in mind. That our perceptions are accurate and our best days lie ahead. Church communicators are no different. I engage with hundreds who are attempting to communicate for busy ministries, and I often hear lies or gullible misconceptions. It’s wise, if...
Most people love consistency while fleeing chaos. A busy church tends to have so many messages and activities that even church staff aren’t fully aware of the busy calendar. People in the congregation hear the occasional announcement, but even those who regularly attend can’t possibly know everything about the church. Take another step...
Social media is a communication tool that will make or break your church brand. Our marketing cluttered world is demonstrated on social media. Simply open the global Twitter feed and you’ll see millions of people saying something. In real time, your feed churns so quickly you can’t keep up and very little...
There’s nothing more exciting than discovering something unique. Not “more unique”; but truly unique. One of a kind. That feeling you finally found the perfect solution that you never thought existed. Jesus is unique. He alone is the Solution to everything we need. He is God and He is Man (that’s unique!). He’s...
All this talk about branding and the church. Is it really that important? Is it totally new talk and thinking? Is it all crazy or is it necessary? Perhaps the words sound too business-based and not ministry-based. Perhaps the idea seems contrary to the Bible. Church branding is not new, although the words may...
