No church wants to hurt momentum while seeking to save money, and no one wants to waste God’s money. Yet the fact remains that most are looking for a productive communication strategy while striving to stay within church budgets. Is that possible? Here are 5 ways I’ve discovered over my decades of helping...
Let’s be clear, employment transitions are complicated and have the potential for concern. Pastors, from your vantage you want to protect yourself and establish a church communication team that will encourage ministry and improve systems to inform your congregation while you engage your community. It sounds perfect. The Church Communicator (Comm) should...
Churches need to demonstrate good stewardship. Especially if you want people to donate hard-earned money to your ministry. No one wants to give to a non-profit that looks wasteful. Communication is often seen as a disposable and temporary item. You promote an event for a few weeks and it’s done. But this...
Weekly I hear concerning stories from Pastors or church leaders. They often start with something like, “We have a church communicator who just doesn’t seem to be working out”. Because I lead a large network of church communicators, I focus on what they should be doing better. However, I’ve found that many...
It’s the new year! For a goal-oriented person, I find myself giddy with the prospects of this clean slate where I can project future outcomes. All this while most are deciding resolutions for the new year. The difference? Resolutions are slight course corrections that will impact your goals. Sure, you may want...
I often hear “we’re the best kept secret” and then “if more people understood all the good things we had to offer, we’d be turning people away”. That’s a communication problem. And since the overwhelming majority of churches don’t turn people away on Sunday morning, we can assume one of two things: ...
Most ministries don't have extra money. So, most ministries are forced to do a lot with very little. Often though, I see many of those ministries producing very good communication! Why? Because most effective communication doesn’t require large budgets — it just requires great content. Good communication requires ministries to have the ability...
