The role of communication approvals encompasses every ministry detail in your church. An effective communication director will need to juggle many details for a ton of events and materials. Your church communication strategy. Because they need to send projects to the printer, the website or posting to social channels, the approval process needs...
Everyone starts out in a field and seeks to learn from those around them. Eventually leadership sees skills that are being developed, so they give them more responsibilities. In fact, many reading this can tell the story of their rise to leadership by describing the leaders who propelled each of us to...
Blogging has been around for over 16 years, and 6-8 years ago they became mainstream. The informative posts are everywhere with almost 200,000 published every DAY. That’s a lot of clutter. Should a church try to break into this craziness? Yes is the short answer. Here are 5 reasons why (and some tips...
It used to be so easy. You simply needed someone to produce the bulletin and maybe change the church sign. Now, you need someone who can coordinate and communicate all your ministries, messages, and events. Maybe even create video sermon bumpers, posts on social media, church memes, PLUS assemble and layout the...
Everyone uses email. The younger you are, and the older you are, the less you’ll rely on it; but almost everyone has an email they’re checking regularly. Although, thanks to texting and social media, people are using email differently. Most don’t like reading long emails, and they don’t like getting inundated with...
For years I’ve been conducting church Mystery Visits. Some call it a secret shopper but ultimately I’m walking into churches across the country with church culture knowledge coupled with the community’s demographic research. This formula produces definitive steps to helping churches become relevant while removing barriers to those entering for the first...
Time. There never seems to be enough of it. And I should know. I’m a creative and I’ve worked in the agency business for 30 years. No one ever gets enough time. As an underlying foundation, you, as a church communications person, need to give up on trying to gain more time. Instead...
My wife and I have a busy, active family with two sons. We’ve constantly tried to juggle details of work, church, school, and play. It’s been frustrating and impossible with all of us living on our own schedules. My wife started a written family calendar that quickly became a shared iCal calendar...
Occasionally we ask a Professional Communicator to let us know what they’re doing well (or learning). Welcome Jonathan Jones, a friend who understands the importance of social media and promotes brands such as: Willow Tree®, Silvestri®, Nat & Jules®, Glow-ology® and more. Who Do You Trust when you build a Social Media Team? One of...
