Business Essentials

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3 Ways Your Lobby is a Barrier

For years I’ve been conducting church Mystery Visits. Some call it a secret shopper but ultimately I’m walking into churches across the country with church culture knowledge coupled with the community’s demographic research. This formula produces definitive steps to helping churches become relevant while removing barriers to those entering for the first...

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3 Tests to Building a Social Media Team with Trusted Voices

Occasionally we ask a Professional Communicator to let us know what they’re doing well (or learning). Welcome Jonathan Jones, a friend who understands the importance of social media and promotes brands such as: Willow Tree®, Silvestri®, Nat & Jules®, Glow-ology® and more. Who Do You Trust when you build a Social Media Team? One of...