Communication Strategy

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(Short) Checklist so People Will Receive Your Communication

Sad truth: People aren’t paying attention to most (church) communication. In fact, most people are only half-listening or half-reading. An exasperated church communicator recently asked me, “how do you change this trend!?” Stop wasting people’s time. That’s the easy answer. Then, after a little thought, I added “there’s probably 4 things you have...

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3 Resolutions Every Church Communicator Must Make

It’s the new year! For a goal-oriented person, I find myself giddy with the prospects of this clean slate where I can project future outcomes. All this while most are deciding resolutions for the new year. The difference? Resolutions are slight course corrections that will impact your goals. Sure, you may want...

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3 Fall Communication Essentials to Decide Now

We’re about two months away from your church “fall launch”. It’s vacation time for you and your congregation, so you deserve to relax, right? Nope. Not unless you have everything in order for the fall already. Most church communicators aren’t fully prepared from the discussions I’m having with them. So, before you head...

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Pastor, 3 Things You Do from the Stage Each Sunday (other than Preaching)

As a teaching Pastor, you have a lot happening in your church and life. In a very small, similar way, I teach a large adult Bible Class each week. After preparing for my lesson, prayerfully considering what I should teach, and building my Keynote (like Powerpoint) presentation and rehearsing, I’m easily spending...

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3 Cautions for Copying Other Churches

Everywhere you turn (or google), it’s obvious that local church leaders and Pastors are copying each other. The same sermon series, same graphics, same communication strategies. In fact, I recently saw one church using a very similar logo from another church. Ugh. According to them, they’re in a different area of the country...