Recently, I was talking to someone about their ability to bake bread. He said, “it really isn’t that difficult”. Then I challenged him further and he admitted, “well, once you figure out how to get the yeast to rise properly”. Maybe this is why everyone doesn’t make bread, even though there’s something wonderful...
Every church should be building an online audience with social media. Done properly, every church should have more people following their social media accounts than attend on a weekly basis. The channels have been created and most of your community is scrolling on it right now. What are they looking for? Something...
We’re about two months away from your church “fall launch”. It’s vacation time for you and your congregation, so you deserve to relax, right? Nope. Not unless you have everything in order for the fall already. Most church communicators aren’t fully prepared from the discussions I’m having with them. So, before you head...
We say too much. Do you ever catch yourself talking to your child, spouse, or friend trying to get them to understand your perspective? The more you talk, the more they seem to disengage. So when you feel they’re not listening, you talk more. And it becomes self defeating. But we’ve all...
There should be a constant tension: a communicator enjoys talking and pushing information, but an effective communicator must listen more than they talk. See, to truly engage with an audience, it has to be a conversation. And there’s nothing worse than a one-sided conversation! The struggle often comes when a communicator feels they’re...
