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Why Being Different is Critical to Every Church

Have you noticed? Products and services are dropping from existence regularly. Toys”R”Us have closed their doors entirely and more than 5000 individual stores closed across the country as major retailers decide it’s best for their bottom line. What’s happening?!? Even worse, 4000 evangelical churches disappeared from the United States. I wonder if many...

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Why a Church Naturally Does Social Media Well. But Doesn’t.

It’s been several years since we realized social media is a valid means of church communication. Many have adopted Facebook, Twitter, and Instagram as their channels. Some have been brave by using SnapChat, Pinterest, and Linkedin. And there are so many others! Which channels should the church be using? Surprisingly, the church should...

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Churches Vanish for this One Reason (Here’s the fix)

Research shows that thousands of evangelical churches close their doors annually in America. The reason? Because their congregations have stopped valuing or understanding the benefit of the local church. We must stop this. People in the community regularly drive past empty church buildings and don’t miss anything. Many don’t even know who...

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Winning Church Essential: Speed to Benefit

Everyone knows how to win a running race. Be the fastest while following the rules. But do you know how to win a church communication race? Many don’t know what a win even looks like! It’s getting your audience to the finish line (what they’re looking for) as fast as possible. In communication this...

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Calm Down (Communication Design, That Is)

Marketing communication is tough. There’s so much to say and people are only half listening or reading. After 3 decades of professionally designing and communicating, I’ve identified the main problem. Our communication is often delivered in a busy, non-organized, and complicated design. So, calm down. Please. Or risk never being heard, read,...

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Does Your Congregation Really Know What’s Going On?

It happens all the time. Someone in your congregation sees you and asks about an upcoming event or a regularly occurring ministry. They have no idea if it’s happening. What’s scary? It was just announced in the service PLUS someone crafted a paragraph about it in the bulletin that’s tucked in their...