We all want guests to visit and stay at our church. Our well-produced websites, social media, and flyers will lead them to our building (along with an excellent, word of mouth invitation), but our foyer (or lobby) is the place that gives a guest one of their first impressions. We must get...
In church communication we try to connect with our congregation and community by becoming known for an audience’s needed solution. And ultimately, that solution should point to Jesus Christ. This solution becomes your brand; what you’re known for. But, if you only lead with solutions, people may still not authentically connect with you....
The Bible is clear about controlling tongues. Why? Because our communication shows our hearts. And like a bit in the horse’s mouth or the rudder on a large ship, it directs and turns something much bigger than the small muscular organ. The tongue becomes huge! The church needs to control the tongues of...
I fly a lot, and I pray before each flight that God would allow me to have an effective conversation with the person next to me. Effective? That means I’ll represent the Church in a good light and talk about Jesus or faith somehow. Occasionally, the Holy Spirit prepares the stranger and,...
As churches grow and Pastors (ministry leaders) are hired to look after various ministries, the healthy church-focus becomes threatened by the inevitable: Ministry Silos. This is when ministry areas become myopic — nearsighted — to the point they rarely look at the entire organization or even at another ministry outside of its narrow walls....
Most churches have websites but sadly, most church websites are created so that many won’t be interested in looking at them. It’s a lot of wasted effort. Let’s fix that. Let’s commit to building our websites so that we deliver what people (your congregation and community) are looking for. That’s summed up in...
You want people to read your emails. They’re important! But every day we’re bombarded with emails that we don’t fully read. Most are desperately trying to get your attention and: inform you, entertain you, or lead you to something you need. But emails only work if they can get your attention. Since we receive...
Have you noticed? Products and services are dropping from existence regularly. Toys”R”Us have closed their doors entirely and more than 5000 individual stores closed across the country as major retailers decide it’s best for their bottom line. What’s happening?!? Even worse, 4000 evangelical churches disappeared from the United States. I wonder if many...
Churches need to demonstrate good stewardship. Especially if you want people to donate hard-earned money to your ministry. No one wants to give to a non-profit that looks wasteful. Communication is often seen as a disposable and temporary item. You promote an event for a few weeks and it’s done. But this...
