At conferences, I often have someone approach me and want to ask me a question. They awkwardly describe their position and the church where they work. Finally, I ask “how can I help you?” before they say they are in charge of their social media accounts and are struggling with the task. No...
A great church myth is “all Pastors are good communicators”. This sadly isn’t the case. Pastors may love Bible study, love God, and love sharing what God’s teaching them, but a lot don’t have good communication skills. A good communicator works on their craft (on top of their subject matter). Ensuring that...
Everywhere you turn (or google), it’s obvious that local church leaders and Pastors are copying each other. The same sermon series, same graphics, same communication strategies. In fact, I recently saw one church using a very similar logo from another church. Ugh. According to them, they’re in a different area of the country...
I’m blessed to communicate with live audiences at least once a week. At an adult Bible Study presenting a simple Bible lesson for 45 minutes, at a conference for several hours, for quick workshops or at church leadership sessions; I’m amazed how people hire me to share knowledge. I never want to...
We say too much. Do you ever catch yourself talking to your child, spouse, or friend trying to get them to understand your perspective? The more you talk, the more they seem to disengage. So when you feel they’re not listening, you talk more. And it becomes self defeating. But we’ve all...
Blogging has been around for over 16 years, and 6-8 years ago they became mainstream. The informative posts are everywhere with almost 200,000 published every DAY. That’s a lot of clutter. Should a church try to break into this craziness? Yes is the short answer. Here are 5 reasons why (and some tips...
Everyone uses email. The younger you are, and the older you are, the less you’ll rely on it; but almost everyone has an email they’re checking regularly. Although, thanks to texting and social media, people are using email differently. Most don’t like reading long emails, and they don’t like getting inundated with...
It’s the most wonderful time of the year. When family and friends visit and bring lots of food. Everyone ooo’s and ahhh’s over the delectable treats until someone inevitably asks for a recipe so they can replicate the wonderful flavors. Imagine baking up a church website that everyone will enjoy, engage with, and...
For years the church lamented that they had little budget to advertise in newspapers, on the radio, or on primetime TV. We instead turned to word of mouth as our best promotional tool. Then social media came along. It has free tools PLUS it empowers word of mouth promotion. That’s a win/win for...
