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Why a Church Naturally Does Social Media Well. But Doesn’t.

It’s been several years since we realized social media is a valid means of church communication. Many have adopted Facebook, Twitter, and Instagram as their channels. Some have been brave by using SnapChat, Pinterest, and Linkedin. And there are so many others! Which channels should the church be using? Surprisingly, the church should...

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Calm Down (Communication Design, That Is)

Marketing communication is tough. There’s so much to say and people are only half listening or reading. After 3 decades of professionally designing and communicating, I’ve identified the main problem. Our communication is often delivered in a busy, non-organized, and complicated design. So, calm down. Please. Or risk never being heard, read,...

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(Short) Checklist so People Will Receive Your Communication

Sad truth: People aren’t paying attention to most (church) communication. In fact, most people are only half-listening or half-reading. An exasperated church communicator recently asked me, “how do you change this trend!?” Stop wasting people’s time. That’s the easy answer. Then, after a little thought, I added “there’s probably 4 things you have...