For years the church lamented that they had little budget to advertise in newspapers, on the radio, or on primetime TV. We instead turned to word of mouth as our best promotional tool. Then social media came along. It has free tools PLUS it empowers word of mouth promotion. That’s a win/win for...
More and more, people are reading less and less. Attention spans are being reduced where we barely pay attention to the entire sentence anymore. With a standard paragraph, we lose interest after the first line! We no longer read the entire email. Nor read the entire contents on a web page. Studies even...
Barriers are obstacles that keep people from gaining access to something. With churches, for example, that can be receiving information. Our ministries are rich with information that needs to connect with our congregations and communities. We need to eliminate all barriers that obstruct important information by editing communications. Have you ever asked a simple question...
When the world started building websites, people were amazed. They instantly questioned, “will they catch on?” I remember my first conference in the mid 1990’s that talked about their power. Most of us got caught up in the technical programming complexities and how the tool was actually created. I left wondering if...
A few years ago, during a meeting, someone asked a question about an upcoming national event. We all guessed at the answer. Then someone suggested to “Google it”. They “found” the answer on a desktop computer in the next room. Fast forward about 10 years and this time the meeting was around a...
Churches love to talk to themselves. We create internal groups, names, and acronyms that try to sound clever but no one outside of our church would ever know their meanings. This isn’t a good way to communicate! Recognize any of these Internal Acronyms? FROG = Forever Relying On God DIVAS = Divine Inspired Victory Against...
A crowd gathers in a large room. They quiet down waiting for something to happen. Each person has a lot going on in their heads. They’re all prepared to inform the group. Then someone figures that no one’s in charge so they take the lead. She clears her voice and starts telling...
Imagine driving a car that doesn’t work properly. Every time you get into it, there are constant reminders that you need to update your vehicle. Perhaps it’s a convertible with the top constantly down while it’s cold outside. Warning lights are going off all the time and everyone around you knows the...
Church Communication must be broken. Thousands of churches are closing every year; only 1 in 5 are growing, and it’s estimated that 3500 people abandon church DAILY. Only a small amount of churches seem to be working, so church communication must be a secret. Have you ever watched one of those viral videos with...
