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Say No More

Say no more (4 ways the church talks too much)

Many believe a communicator is someone who can craft a story, engage an audience, and/or supply content with solutions to an audience with concerns. Well, they may do all of those things and more. But I believe a real-effective church communicator knows what NOT to say! Almost everyone knows how to be wordy and...

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Channel Preference for Content

Channel Preference: How Most Want Communication Content

Imagine establishing a restaurant. You’re aware that most in your community like hamburgers. But you decide to offer only hot dogs instead. Think they’ll understand? It’s difficult to keep people happy if you don’t provide what they’re looking for. Your congregation and community consumes communication content a certain way (a channel). Over time...

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Avoid the TL;DR Curse

WARNING. Avoid the TL;DR Curse. 5 Ways How:

Social media has changed us. Or maybe it’s just exposed things we’ve kept secretive (but thought of regularly). On social media, we love to use fun acronyms or abbreviations to state the obvious for the masses. If something is humorous, we use LOL (laugh out loud). Or if someone oversteps or meddles,...