There are only a few constants in a church service. Singing, the offering, and the sermon. In most churches today, the singing isn’t original to the church (unless they have talented songwriters), the offering is a means of worship but is rarely original, while the sermon is what truly attracts an audience....
Churches thrive on information. Each ministry has lots of information to provide and, we hope, our members actually want to discover ministry information to use. The problem? People today are very fragmented in the ways they want to receive information. Some want it by text, some by email, then there’s others who want...
I’m not sure why the church struggles with social media so much. It seems like our leaders, the congregation, and even communication teams have problems when it comes to being social on Facebook, Twitter, and Instagram. The church, of all places, should understand what it means to be social since the definition...
Everything in communication today involves editing. Why? Because our attention spans make us resist spending time reading or listening to something perceived as “long”. Our headlines or titles are the ultimate summary of what’s to come in the content. They’re SO important. But some research suggests that people don’t read an entire...
Most churches have websites but sadly, most church websites are created so that many won’t be interested in looking at them. It’s a lot of wasted effort. Let’s fix that. Let’s commit to building our websites so that we deliver what people (your congregation and community) are looking for. That’s summed up in...
You want people to read your emails. They’re important! But every day we’re bombarded with emails that we don’t fully read. Most are desperately trying to get your attention and: inform you, entertain you, or lead you to something you need. But emails only work if they can get your attention. Since we receive...
Drive around the streets of your town near your church. There are signs everywhere. Seriously, everywhere. If you’re looking you’ll see them but for the most part you’ll stop remembering most of them. We live in a loud, marketing-saturated world. Your church needs to have a sign that stands out and is remembered....
Many Pastors from smaller congregations are being tasked with getting a website together for their church. How are they expected to know everything about a website?! That’s usually when they call a consultant like me to help. Let’s talk website basics so you can do most of this yourself: Every website starts...
Churches need to demonstrate good stewardship. Especially if you want people to donate hard-earned money to your ministry. No one wants to give to a non-profit that looks wasteful. Communication is often seen as a disposable and temporary item. You promote an event for a few weeks and it’s done. But this...
