I keep hearing that a church website is the front door to a church. True; since very few people in your community will ever make it to the door. Sadly, either door. This is the unfortunate reality with church attendance. And with church websites. Mostly your church congregation will seek to enter. So...
Your website should be the center of your digital communications. Everything should rely on it: to inform your congregation and to engage your community. Most will approach a website for answers. Check your analytics (data that’s kept to see where people click on your website) and you’ll probably discover (if you have one)...
Every church should be building an online audience with social media. Done properly, every church should have more people following their social media accounts than attend on a weekly basis. The channels have been created and most of your community is scrolling on it right now. What are they looking for? Something...
A church recently lamented that they only have a 14% open rate for their emails. Plus their click-through rate was extremely low. Their church communicator was wondering, “is it worth the effort?” It’s a great question. It’s a bigger issue though. Much like a parent who’s telling their teenager something, if the teen...
I fly a lot, and I pray before each flight that God would allow me to have an effective conversation with the person next to me. Effective? That means I’ll represent the Church in a good light and talk about Jesus or faith somehow. Occasionally, the Holy Spirit prepares the stranger and,...
I’m a goal-oriented person (who loves accomplishing dreams). I’m also a creative (who has a tendency to procrastinate). I’m also a passionate communicator who loves the church. I’m also often conflicted (I feel constant tension about “getting it all done” and “I need more time to get it right”). I often get...
It doesn’t take a rocket scientist to realize MANY in our congregations have a mobile device with thousands of apps. In fact, if your service dims the lights during the service, you can see the glow of screens across the room. This past week, our screens showed an establishment video shot looking...
There have been many times while working on my house, when I was seriously in the middle of fixing something, that I realized I’d made foundational errors that would not allow me to complete the task. The church has a serious task in front of us. To share the love of Christ...
At conferences, I often have someone approach me and want to ask me a question. They awkwardly describe their position and the church where they work. Finally, I ask “how can I help you?” before they say they are in charge of their social media accounts and are struggling with the task. No...
