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Pastor, why what you wear is important to what you say

We live in a consumeristic world. I realize most Pastors and ministry leaders don’t like this reality. So we have two choices: change the world or adopt the reality (without sinning). Transparency moment: I’ve had agents representing me for 30+ years as I’ve walked fashion runways, acted in movies, appeared in TV ads,...

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Pastors: 5 Employment Questions to Anticipate from Church Communicators

Let’s be clear, employment transitions are complicated and have the potential for concern. Pastors, from your vantage you want to protect yourself and establish a church communication team that will encourage ministry and improve systems to inform your congregation while you engage your community. It sounds perfect. The Church Communicator (Comm) should...

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3 Resolutions Every Church Communicator Must Make

It’s the new year! For a goal-oriented person, I find myself giddy with the prospects of this clean slate where I can project future outcomes. All this while most are deciding resolutions for the new year. The difference? Resolutions are slight course corrections that will impact your goals. Sure, you may want...

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Your Staff Web Page is Crucial (How to Improve It)

Your website should be the center of your digital communications. Everything should rely on it: to inform your congregation and to engage your community. Most will approach a website for answers. Check your analytics (data that’s kept to see where people click on your website) and you’ll probably discover (if you have one)...