It’s good to communicate appreciation to your Pastor throughout the year. And since 1992, many churches have been celebrating October as Clergy Appreciation Month with the second Sunday of October becoming Pastor Appreciation Day more recently. It’s good to have it on your church calendar! Pastors need encouragement especially after COVID-19 scrambled the...
Often roles of the communication director are discussed when communication goes wrong or the congregation isn’t aware of what’s going on. Even more importantly, when your community is ignoring ministry activity that should interest them. If the budget allows, it’s certainly worth hiring a part-time or full-time communication director to tackle this challenging...
I understand. It’s difficult to talk about things Pastors aren’t saying since they juggle so much! They’re responsible for delivering weekly Biblical messages, leadership of staff and volunteers, engaging the congregation, and studying on top of that. Plus, many other tasks go unnoticed too! The time the Pastor spends as the on-stage church...
Many are talking. This communication noise distracts from hearing you or even wanting to listen to your message. Being a leader is tough. Perhaps you’re a Pastor, a speaker, a consultant, or a salesperson. You need to encourage people to want to listen to you. Or they’ll ignore you as part of a...
Here are the final 10 of the 20 other surprising things I learned over the 20 years since starting my Be Known for Something agency for church branding and communication strategy. Wait. You missed the first 10? They’re posted here. Focus is lacking in most churches. Along the way, churches started believing they...
August 2001, 20 years ago, a very naive Canadian moved from a big secular agency job to the US to work for churches. I was switching audiences: Canadian to American and businesses to churches. Why was I naive? Because I didn’t fully understand that the church focus would be quite different. Here...
I landed my first job in 1980. It was at a soup and sandwich restaurant in a local mall. I thought I had gained independence (along with joy) because of the money I pocketed. But is a salary what creates joy? I later learned it’s not. My full time career positions started...
I was interviewed for a college webinar about church communication. After a lively discussion with the Integrated Marketing Communication professor, he made me pause with his final question: “Many college students are listening to you. What do you wish you knew then that you know now?” Here are the 5 things that came to...
The role of communication approvals encompasses every ministry detail in your church. An effective communication director will need to juggle many details for a ton of events and materials. Your church communication strategy. Because they need to send projects to the printer, the website or posting to social channels, the approval process needs...
