All great brands have a memorable logo. Your thread, positioning statement, or tagline, is REALLY your brand — but a logo is critical in our visual world. That symbol and stylized words quickly attract attention, remind of what you’re known for, and establish a link to an emotion, trend, or style. So...
What exactly is a church brand? It’s more than your logo — although your visual brand is the “outfit” your church brand wears. So what is it then? It’s the controlled promise (or story) that is consistently spoken so your congregation understands why they attend. It should be compelling, needed, and relevant....
Church leadership has determined they want a new church brand. You’ve worked with a professional to build it (I hope). This is huge! It’s like updating your wardrobe so you’re known for something different than now. Changing perception of who you are. A new wrapper around all ministries. If you don’t understand...
Your church logo is a visual representation of your church’s brand. It’s not your brand. Your brand is the emotional aftertaste once someone has experienced your church. The story they remember, the benefit of attending, or description of who you actually are down deep. It’s their real answer to the question “why...
Your church brand is important. It’s what you’re known for and a great specific reason why someone may consider choosing your church. Controlling that messaging and your visual will establish the brand and maintain it. It’s essential to lock this control down into a document so others can be held to the...
What are you known for? What’s your perception in your community? What’s your reputation? These are questions every leader and church should be asking. Why? A community makes decisions about engaging with you based on a quick understanding of what they know about you. Reputation matters. And the Church has not done...
Branding originated with cattle farmers who wanted to make sure others could distinguish their cattle from others when they roamed together in a field. They used a hot iron to mark them. Ouch. Church branding is the same, but thankfully different. However, several principles are similar. The logo needs to be unique. Imagine if...
“Put a cross in it please”, said the Pastor who recently asked our studio to design a new logo for his Church. I believe he’s wrong so I challenged the notion. He said he wasn’t sure, but the committee he reports to requested it. Good logos are rarely designed by a committee. But...
Have you noticed things are changing with communications? Probably not. You have so much going on that church communication issues probably don’t register. So, allow me to call your attention to a change that speaks loudly to the church. Make your church logo smaller. You may think that branding is all about your logo....
