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personas

Be Known for Something : Discover Your Church Communication Thread / personas

Jul 16 2018

3 Fall Communication Essentials to Decide Now

BKFS

audience, Communication Strategy, Communications, communications calendar, Community, engagement, ministry event, personas

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We’re about two months away from your church “fall launch”. It’s vacation time for you and your congregation, so you deserve to relax, right? Nope. Not unless you have everything in order for the fall already. Most church communicators aren’t fully prepared from the discussions I’m having with them. So, before you head...

Mar 12 2018

Pastor, What Should You Be Known For?

BKFS

audience, Brand Strategy, Coaching, Communication Strategy, Communication Thread, Community, Leadership, Persona, personas, Thread, Uncategorized

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While scrolling on social media, you’ll see name after name on your wall. You probably don’t have to read their posts to know the probable content they’ve written. Everyone’s known for something. Mention a well-known Pastor and you can probably name their book theme or what they’re known for. Rick Warren: Purpose Driven....

Feb 26 2018

Scary Indicators: If You’re Not Connected to Your Community

BKFS

audience, audience engagement, Community, engagement, personas, Thread

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What’s the biblical response to shrinking numbers? “Go out into the highways and hedges and compel them to come in, that my house may be filled.” Luke 14:23 is quite a command! It’s saying “Connect to the Community!” Church is like throwing a ministry banquet and, of course, we’re expecting our congregation to...

Feb 19 2018

The Secret to Reconnecting with Community

BKFS

audience, Communications, engagement, Persona, personas

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Ever had a relationship that slowly fell apart? Perhaps you’ve said, “we used to be close, but I’m not sure what’s happened”. Churches need to reconnect with their communities. The communities around us are growing at a faster rate than our churches. 80% of churches aren’t even growing at all! Churches used to...

Feb 05 2018

Read in Case of Emergency

BKFS

Communication Strategy, Communication Thread, engagement, Persona, personas, Thread

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Driving to the gym this morning, a Red Cross radio commercial promoted emergency tips and ended the spot with “download our app to get instructions for what to do during times of crisis”. I wonder how often (when a house is burning down) someone pulls out their phones, searches for their Red Cross...

Jan 29 2018

The Problem with Talking to Everyone

BKFS

audience, audience engagement, Communications, engagement, Persona, personas

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This article is for people interested in doing effective church communications. If you aren’t interested, you’ll not like this article, and you should stop reading. It sounds strange, right? But most people don’t have the time to read something that isn’t interesting. So you’re doing them a favor. As a church communicator,...

Dec 25 2017

Change is a good thing. Change is a bad thing.

BKFS

audience, audience engagement, engagement, Persona, personas, Thread

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At the end of a season, good leaders look back and realize what’s been accomplished. And quickly identify what went well and what didn’t. What needs to change to get better results. Is your church growing? Has it plateaued? Are you making more excuses than positive steps forward? Are you ready for change? CAUTION:...

Dec 18 2017

3 Ways to Engage with an Audience Better

BKFS

audience, audience engagement, Communications, engagement, Persona, personas

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We recently had a party for our large Bible Study group. Several dozen were present and there were games, food, and fellowship. I’m a people-watcher, so I love seeing how people interact with conversation. Some are awkward, some only talk about themselves, some fully engage and the conversation could last for hours. Church...

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