For 30+ years I’ve worked in communication with about half that time working with websites. Over the last 10 years I’ve spent a ton of time helping others work with their websites as they’ve developed a website-centric communication hub. This past year as Communication Strategist of a statewide denomination, I’ve gotten deep...
Marie Kondo’s Netflix Show (Tidying Up) has been all the rage. Why? We innately like living in a decluttered space where we can find things that make us feel fulfilled. It doesn’t take a Japanese organizing consultant to discover how to do this, however her simple tips have captured the world. Let’s mirror...
I recently spoke to a church about effective church communication. In my talk, I reminded the congregation that Jesus told His disciples that we’re to be known for loving those around us. However, when the world is asked about the Church, most of them know what we’re against (and not for love...
A communication persona is a focused community group that you’re targeting with a particular message based on a stereotypical description that encompasses their needs, concerns and goals. Your church needs to define them. It’s the easiest way to connect with your community! To successfully reach people with a product, ministry, or service, persona...
The countdown is on. What if it only took 12 days to establish an effective Church communication strategy? What if it just took a couple of weeks of intense attention? Just imagine where you can be. So many in your community would know about your ministry and actually be interested! Or at...
We’re called to love. In fact, Jesus told His disciples that we’d be known for love if we’re properly following Him. So, who are we called to love? Everyone (especially our enemies). It’s a crazy goal. Can a local church love everyone? Yes. But maybe it’s more reasonable to say that we...
Everyone seems to be yelling. I’m not talking mean yelling because there’s “good” yelling too. Everyone has something they want to communicate! And because we live in a marketing-noisy world, talking quietly (like we do in a small group) will be ignored. Unless you practice this one tip. Talking a benefit will...
A church is called to love. Jesus said His followers will be known by our love. Yet, when the community is asked about the Church; they‘re quick to point to things we’re against. Many are quick to say “but guiding people to avoid sin is an act of love!” and this is...
It’s been several years since we realized social media is a valid means of church communication. Many have adopted Facebook, Twitter, and Instagram as their channels. Some have been brave by using SnapChat, Pinterest, and Linkedin. And there are so many others! Which channels should the church be using? Surprisingly, the church should...
