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Personas

Be Known for Something : Church Branding / Personas
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Nov 16 2020
Church Communication Checkup

STOP: 14-Minute Church Communication Checkup

BKFS
Communication Strategy, Content, Personas, Silo
0 Comments

We all need a checkup every now and again. I visited my doctor this week and I was amazed how simple the basic questions we’re they used to get a baseline of my health. But they work. Your church needs to pause and take a checkup to see the health of your...

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Aug 03 2020
Know your Community

Do You Know These 3 Things about Your Community?

BKFS
Audience, Communication Strategy, Community, Personas
0 Comments

Effective communication rises and falls on how well you know your audience. For the church you have 2 audiences: internal and external (congregation and community). Most of you (hopefully) understand your congregation because they regularly let you know what they like and dislike. Plus you meet with them every week or so. But...

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Mar 23 2020

Spend a Ton of Time on Your Website to Save a Ton of Time

BKFS
Communication Strategy, Content, Personas, Website Design
0 Comments

For 30+ years I’ve worked in communication with about half that time working with websites. Over the last 10 years I’ve spent a ton of time helping others work with their websites as they’ve developed a website-centric communication hub. This past year as Communication Strategist of a statewide denomination, I’ve gotten deep...

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Feb 10 2020

7 Rules to “Tidy Up” Your Church Website

BKFS
Brand Strategy, Content, Personas, Website Design
0 Comments

Marie Kondo’s Netflix Show (Tidying Up) has been all the rage. Why? We innately like living in a decluttered space where we can find things that make us feel fulfilled. It doesn’t take a Japanese organizing consultant to discover how to do this, however her simple tips have captured the world. Let’s mirror...

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Jan 20 2020

Church Communication Must Show You Care (Here’s How)

BKFS
Audience, Communication Strategy, Content, Personas
0 Comments

I recently spoke to a church about effective church communication. In my talk, I reminded the congregation that Jesus told His disciples that we’re to be known for loving those around us. However, when the world is asked about the Church, most of them know what we’re against (and not for love...

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Dec 16 2019

4 Requirements for Personas

BKFS
Audience, Communication Strategy, Community, Personas
0 Comments

A communication persona is a focused community group that you’re targeting with a particular message based on a stereotypical description that encompasses their needs, concerns and goals. Your church needs to define them. It’s the easiest way to connect with your community! To successfully reach people with a product, ministry, or service, persona...

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Dec 02 2019

The 12-Days of Communication

BKFS
Audience, Communication Strategy, Community, Personas
0 Comments

The countdown is on. What if it only took 12 days to establish an effective Church communication strategy? What if it just took a couple of weeks of intense attention? Just imagine where you can be. So many in your community would know about your ministry and actually be interested! Or at...

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Oct 28 2019

Want to Love? Start with a Persona.

BKFS
Audience, Communication Strategy, Personas
0 Comments

We’re called to love. In fact, Jesus told His disciples that we’d be known for love if we’re properly following Him. So, who are we called to love? Everyone (especially our enemies). It’s a crazy goal. Can a local church love everyone? Yes. But maybe it’s more reasonable to say that we...

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Sep 09 2019

Know Your Benefit (Talk It)

BKFS
Audience, Communication Strategy, Community, Personas
0 Comments

Everyone seems to be yelling. I’m not talking mean yelling because there’s “good” yelling too. Everyone has something they want to communicate! And because we live in a marketing-noisy world, talking quietly (like we do in a small group) will be ignored. Unless you practice this one tip. Talking a benefit will...

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BE KNOWN FOR SOMETHING | Discover Your Thread

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