Here are the final 10 of the 20 other surprising things I learned over the 20 years since starting my Be Known for Something agency for church branding and communication strategy. Wait. You missed the first 10? They’re posted here. Focus is lacking in most churches. Along the way, churches started believing they...
August 2001, 20 years ago, a very naive Canadian moved from a big secular agency job to the US to work for churches. I was switching audiences: Canadian to American and businesses to churches. Why was I naive? Because I didn’t fully understand that the church focus would be quite different. Here...
I was interviewed for a college webinar about church communication. After a lively discussion with the Integrated Marketing Communication professor, he made me pause with his final question: “Many college students are listening to you. What do you wish you knew then that you know now?” Here are the 5 things that came to...
I want to present another way of looking at the “be known for something” concept. So often, people define themselves by what they do. Their careers become their identity. Or their weekend Jeep drives. Or the fact that they pastor. Our identity is about doing. And churches are no different than that. But...
As believers, we’re called to be thankful. Not just around Thanksgiving, but throughout the year. Are you thankful? Do you have gratitude? How do you practically demonstrate it? Gratitude becomes more valuable with action. Someone is in charge of your church communication. They’re a secretary, a media person, a director of communication,...
Autumn is upon us and many start thinking about Christmas shopping. I just heard a statistic that a million Americans are done with their shopping already. That sounds ridiculous! Or maybe you’re one of them? When it comes to any shopping, you must consider 3 things: What do I need? Can I afford...
What did you do yesterday? Can you remember the details? What about last week? Our memories blur the farther we get from them. When my Dad died 4 yrs ago, I remembered many details. His voice, laugh, and manner. And as years separate me from the details, there's a standout memory that Dad continually...
What's going on with the world? We hear of global internet slowdowns because of people attacking servers and over taxing them. We also see that some famous people are being "swatted" by people calling SWAT teams to investigate false burglary reports. And then people are breaking into accounts and revealing personal information,...
Recently we blogged in our sister blog about hackers attacking WordPress. Be sure you read it! As we were writing it, several ideas came to mind about how to be safer online. It's always good for a refresher course. Hackers are becoming more and more sophisticated. We need to be smarter! Here 3 Tips...
