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Be Known for Something : Discover Your Church Communication Thread / Social Media

Mar 04 2019

Why a Church Naturally Does Social Media Well. But Doesn’t.

audience, audience engagement, Communications, Community, Content, Digital Hub, engagement, Persona, personas, Social Media, Thread

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It’s been several years since we realized social media is a valid means of church communication. Many have adopted Facebook, Twitter, and Instagram as their channels. Some have been brave by using SnapChat, Pinterest, and Linkedin. And there are so many others! Which channels should the church be using? Surprisingly, the church should...

Feb 11 2019

Winning Church Essential: Speed to Benefit

BKFS

audience, Brand Strategy, Communication Strategy, Communication Thread, Community, email, Print Collateral, Social Media, Thread, Website Design

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Everyone knows how to win a running race. Be the fastest while following the rules. But do you know how to win a church communication race? Many don’t know what a win even looks like! It’s getting your audience to the finish line (what they’re looking for) as fast as possible. In communication this...

Jan 14 2019

(Short) Checklist so People Will Receive Your Communication

BKFS

Announcements, audience, audience engagement, Communication Strategy, Communications, Community, Content, email, engagement, Persona, Social Media

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Sad truth: People aren’t paying attention to most (church) communication. In fact, most people are only half-listening or half-reading. An exasperated church communicator recently asked me, “how do you change this trend!?” Stop wasting people’s time. That’s the easy answer. Then, after a little thought, I added “there’s probably 4 things you have...

Dec 31 2018

3 Email Scheduling Tips

BKFS

Announcements, Communications, Community, email, Resources, Social Media

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Church communication is easy if you can get people to pay attention. Except we live in a world that only half-listens because they have so much noise around them! We’re all bombarded with messages, promotions, and information in a multi-level, continuous track so that we end up with 1000’s of communications available to...

Dec 24 2018

3 Ways to Lead Your Church Differently in 2019

BKFS

audience, audience engagement, Communications, Community, engagement, Leadership, Social Media

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I understand. It’s difficult to lead a congregation. Trying to communicate effectively to a group is a large task since so many people want so many different things. You’re also guiding them spiritually and chiding them for veering from the spiritual path. So much to do, so little time to do it. Here...

Dec 10 2018

3 Ways to Say Merry Christmas to a Congregation

BKFS

audience, audience engagement, Communications, Community, Content, email, engagement, Social Media

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Christmas is in a few weeks! In the hustle and bustle of the shopping season, we often hear many saying Merry Christmas and Happy Holidays but the more we hear it, the more the importance of it fades. When a church or pastor says it, is there a way to make it...

Nov 26 2018

1 Month Before an Event. What to do, what to do?!

BKFS

Announcements, audience, audience engagement, Communication Thread, Communications, Community, ministry event, Social Media

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I’m sure you’re aware — in a month or so you have a big event happening or finishing. Is it too late to be thinking about effective communication? Yes. In all honesty, you need more prep time to get people interested and excited to attend. But what now? What are the last...

Oct 01 2018

4 Daily Social Media Hacks

BKFS

Apps, audience, Communication Thread, communications calendar, Content, engagement, Social Media, Thread

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Every church should be building an online audience with social media. Done properly, every church should have more people following their social media accounts than attend on a weekly basis. The channels have been created and most of your community is scrolling on it right now. What are they looking for? Something...

Sep 17 2018

5 Critical Paradigms if a Church Wants Their Community to Listen.

BKFS

audience, audience engagement, Communications, Community, engagement, Social Media, Thread

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The Bible clearly says “go and tell”. But what if the community isn’t listening? I often hear Pastors say “we can’t make the community listen, it’s only up to us to tell”. Can you imagine if we took that approach with our kids? We’d be talking a lot without them paying attention...

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