Your Pastor stands up in front of the congregation each week and shares what’s on his heart. They listen intently. They go home and tune into a TV show that entertains them. They enjoy it intently. Later, they pick up a book and read what interests them. They read intently. It wouldn’t be appropriate...
Tick. Tick. Tick. The days are passing quickly as we approach one of the largest days on the Christian calendar. Many of you are prepared for Easter while other church communicators are scrambling to make sure people will attend church next week. Is there anything more you can do? Here’s a quick checklist...
Social Media is here to stay. 45% of users feel “worried or uncomfortable” when email or Facebook aren’t accessible (neotericUK). We like scrolling though our feeds with many of us getting our news from it. With Facebook, Instagram, Twitter, or Snap Chat capturing most of the people in your church, why shouldn’t you...
Churches need to collect stories and answer questions from their community. How do they do it affectively? Recently, a church posted on their social media page a request for questions they wanted answered in an upcoming sermon series. Something like, “do you have a burning Biblical question that you’ve always wanted the...
We’re down to a few weeks! The New Year is around the corner and, unfortunately, Thanksgiving, Black Friday, and Christmas distract us. After the flurry of work, or even during it, you need to focus on 2017. It’s going to be your best church communication year ever! Here are 7 tips to becoming ready...
Culturally, Christmas is getting a bad rap (or is that wrap?). Companies are trying to secularize the holy day by promoting materialism and jolliness instead of any religious affiliation. It seems the only time the Church is mentioned in news stories is to talk about how we’re complaining that the world is...
Remember when most churches' total communications to their congregations consisted of a sign that was changed weekly, a simple newspaper ad with service times, and an informative bulletin (worship guide)? The sign and ad were intended for community outreach (along with an expensive annual yellow pages ad). The bulletin was “the” place...
When we started our church communication’s company 15 years ago, very few churches had full-time communication directors. We talked mainly to Pastors, Worship Leaders, Secretaries and Volunteers. Now, many churches have a full-time dedicated person who’s committed to the communications of their local church. Finally! It’s not just the large churches either; we...
Almost everyone has a Facebook account. Checking it and posting to it regularly (follow me at www.facebook.com/BeKnownForSomething). The majority of churches have (or should have) a Facebook page, but most need to improve their social media presence. If you’re a church communicator, you’re juggling a lot of things and don’t have a lot of...
