Do you wonder if you’re wasting time on your church social media content? You could be if you’re creating random posts about various themes and events. There’s a better way. It’s called branding: identifying what makes the content your church’s, and controlling it so your followers recognize and want it. It’s building a...
Social media, as a church, should be on every pastor’s list of communication channels. Why? Because half the world’s population uses social media. Social media should be part of making disciples of all nations, as we seek to answer the Great Commission properly (Matthew 28:16-20). Social media allows a church to reach two...
Small Churches need social media tips to engage with their audience better! For years, smaller ministries were frustrated trying to advertise with small budgets. Finally, social media arrived and allowed the opportunity to engage with many people regularly. And promote. Plus it’s free! But church social media strategy can be a struggle trying...
Pastor, videos may be the solution you didn’t know you need. Often social media popularity helps us see what attracts and holds people’s attention. A 2021 Pew Survey revealed the social media channel that dominates: YouTube (an online collection of videos about everything-under-the-sun including church videos) has captured 81% of Americans (95%...
Run out of good church social media ideas? It’s important that your posts actually make a difference. Your members are getting together regularly on their favorite social media channels to be entertained, challenged, and informed. So the local church needs to be present with the right content! In fact, Statistica (www.statista.com/statistics/273476/percentage-of-us-population-with-a-social-network-profile/) says 82%...
In our fragmented world today, we rarely have 81% of American’s doing similar things. There are so many choices for an online platform! And the internet has given us access to all the choices. It used to be that we’d have commonality in what we watched when we had limited channels to watch....
In the popular book (from a couple of decades ago), “Who moved my cheese” the mice got complacent in their maze since they knew where the cheese was located. Then the cheese started to run out. So the smart mice set out to discover a new supply of cheese. Similarly, the Church...
Social media is a required communication channel for churches. It’s free to set up which is great — and almost your entire church membership is already on it! You only have two things to do: get your congregation to “like” your account on each of your platforms and then keep them engaged...
Church communication is NOT all about the tools. It’s more about content. It’s like saying that every church needs a Sunday service but not creating engaging components in the service. Your church needs to build content regularly that engages your congregation and attracts your community (when they are considering a local church)....
