A quick glance at social media and we know the majority of our community likes reading a headline and not bothering to read the entire story. So for most posts, the headline IS the story. Why? Because we have too many stories in our social feeds. And far too much information in our...
You’ve invested research and creativity time discovering your church thread. This is huge! No one will fully understand how much is packed in your simple brand story. Or the work that went into it. Until you unpack it. But it’s worth it. It will reconnect you to your community and congregation and help them...
I’ve broken both arms. Not at the same time but in separate accidents (involving a tree house first and then a bicycle). Both falls resulted in broken bones requiring casts. I can remember how aggravating it was to have an itch deep inside the cast and not have the ability to reach it....
Every church needs to be known for something (a branding thread) that makes them relevant and needed. This doesn’t happen randomly! It needs to be managed by you. Because, without control, your organization becomes known for too many different things; and you become known for a lot of noise. Plus, you can’t...
An attractive church brand is known for something that’s beneficial. Of course a church is needed because it speaks to our spiritual deficits. Plus it’s a fellowship of Christ-followers who wrestle with similar issues all while loving neighbors as Christ loved us. But everyone doesn’t know that. Jesus said we’d be known for...
We live in a crazy loud world (that's why every church needs a thread). A world that’s decided it doesn’t “need” a church. That’s perhaps understandable for your non-churched community, but our congregations are also slowly deciding to attend only occasionally. Most local churches are experiencing a decline in attendance. In our loud...
I love Chick Fil-A. In fact I regularly drive out of my way to get to their restaurant. My favorite thing to order? A Chicken Sandwich. While driving, I start thinking how amazing everything will taste. The perfect combination of a soft bun with rich buttery flavor, the crispy moist fried chicken,...
There’s nothing worse than discovering a problem that requires a specific tool; and the tool isn’t quickly available. In fact, availability is the essential requirement for all tools! Multi-functioning tools are even better — they accomplish so much and take up less room. Almost everyone has a multi-functioning church communication tool in...
All great brands have memorable logos. Your thread, positioning statement, or tagline, is REALLY your brand — but a logo is critical in our visual world. That symbol and stylized words quickly attract attention, remind of what you’re known for, and establish a link to an emotion, trend, or style. So every...
