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Weave a Branding Thread

5 Important Ways to Weave a Church Branding Thread

Every church needs to be known for something (a branding thread) that makes them relevant and needed. This doesn’t happen randomly! It needs to be managed by you. Because, without control, your organization becomes known for too many different things; and you become known for a lot of noise. Plus, you can’t...

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Avoid Category Exhaustion

Caution: Church Avoid Category Exhaustion! (5 Ways)

An attractive church brand is known for something that’s beneficial. Of course a church is needed because it speaks to our spiritual deficits. Plus it’s a fellowship of Christ-followers who wrestle with similar issues all while loving neighbors as Christ loved us. But everyone doesn’t know that. Jesus said we’d be known for...

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4 Reasons for a Thread

Every Church Needs a Thread (4 Reasons)

We live in a crazy loud world (that's why every church needs a thread). A world that’s decided it doesn’t “need” a church. That’s perhaps understandable for your non-churched community, but our congregations are also slowly deciding to attend only occasionally. Most local churches are experiencing a decline in attendance. In our loud...