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Avoid Category Exhaustion

Caution: Church Avoid Category Exhaustion! (5 Ways)

An attractive church brand is known for something that’s beneficial. Of course a church is needed because it speaks to our spiritual deficits. Plus it’s a fellowship of Christ-followers who wrestle with similar issues all while loving neighbors as Christ loved us. But everyone doesn’t know that. Jesus said we’d be known for...

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4 Reasons for a Thread

Every Church Needs a Thread (4 Reasons)

We live in a crazy loud world. A world that’s decided it doesn’t “need” a church. That’s perhaps understandable for your non-churched community; but our congregations are also slowly deciding to attend only occasionally. Most local churches are experiencing a decline in attendance. In our loud world we know most are choosing what...

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5 Tests for an Effective Thread

Imagine if your church maintained focus on a solution to their community. Something that instantly got their attention and made the church relevant and needed to them. And then used those content “fences” to make their congregation known for something. That’s what I call a communication thread. A brand promise or brand story...