A communication strategy is essential. When left uncontrolled, church communication spirals into “we do what’s right in everyone’s mind”. And when every ministry runs their own communication playbook, it creates a chaotic, noisy, and ineffective stream of messaging that’s ignored. Your communication must be controlled by a pre-determined and pre-approved communication strategy that...
Many are talking. This communication noise distracts from hearing you or even wanting to listen to your message. Being a leader is tough. Perhaps you’re a Pastor, a speaker, a consultant, or a salesperson. You need to encourage people to want to listen to you. Or they’ll ignore you as part of a...
A commodity is a product that’s indistinguishable from the many others available. In the commercial world, commodities are chosen based on price rather than quality. It’s not what a church should be known for: “just another church”. Is your church viewed as a commodity? Are you perceived like other churches in the area?...
Short of naming your church, finding the right web address is your most difficult task. Why? Because most people will end up discovering you or ministry information on your website. Yes, your website content needs to be very good in order for Google to direct searches to you. We deal with issues like...
Imagine having the opportunity to talk with a church branding expert with decades of experience. Having a conversation about things that most people don’t understand. I wish I had had that relationship back when I got started in the industry. Perhaps I could’ve but was too focused on design, logos, fonts, and the...
