Effective church fundraising ideas are required to capture people’s attention and have them willingly open their wallets in generosity. But there are many organizations requesting donations on a regular basis, and all those fundraising requests combine with other marketing messaging to become noise. Our world is full of marketing noise right now. And...
Church communication is a popular topic in the church world. But the expectations of how to fix communication are often overinflated. It’s not a cure-all. In fact, effective communication takes time as the correct messages are produced consistently. Producing the right messages takes talent and skill especially when consistency is required. Here are 3...
Small Churches need social media tips to engage with their audience better! For years, smaller ministries were frustrated trying to advertise with small budgets. Finally, social media arrived and allowed the opportunity to engage with many people regularly. And promote. Plus it’s free! But church social media strategy can be a struggle trying...
Pastor, videos may be the solution you didn’t know you need. Often social media popularity helps us see what attracts and holds people’s attention. A 2021 Pew Survey revealed the social media channel that dominates: YouTube (an online collection of videos about everything-under-the-sun including church videos) has captured 81% of Americans (95%...
A communication strategy is essential. When left uncontrolled, church communication spirals into “we do what’s right in everyone’s mind”. And when every ministry runs its own communication playbook, it creates a chaotic, noisy, and ineffective stream of messaging that’s ignored. Your communication must be controlled by a pre-determined and pre-approved communication strategy that...
Many are talking. This communication noise distracts from hearing you or even wanting to listen to your message. Being a leader is tough. Perhaps you’re a Pastor, a speaker, a consultant, or a salesperson. You need to encourage people to want to listen to you. Or they’ll ignore you as part of a...
A commodity is a product that’s indistinguishable from the many others available. In the commercial world, commodities are chosen based on price rather than quality. It’s not what a church should be known for: “just another church”. Is your church viewed as a commodity? Are you perceived like other churches in the area?...
Short of naming your church, finding the right web address is your most difficult task. Why? Because most people will end up discovering you or ministry information on your website. Yes, your website content needs to be very good in order for Google to direct searches to you. We deal with issues like...
Imagine having the opportunity to talk with a church branding expert with decades of experience. Having a conversation about things that most people don’t understand. I wish I had had that relationship back when I got started in the industry. Perhaps I could’ve but was too focused on design, logos, fonts, and the...
