Church Branding is consistently controlling what you want to be known for (your brand thread) as well as your visual controls (logo, fonts, colors, designs). Church branding allows you to be recognized and chosen for meeting their needs.
It allows your congregation (internal audience) and community (external reach) to engage with your ministries because you’re known for something they find relevant and needed.
Done properly through our system, it provides words for why your congregation attends so they can communicate it better for word-of-mouth promotion. Since the thread (what you’re known for) should quickly connect to the Gospel, your church branding is an excellent foundation for evangelism and discipleship.
Have other questions? Check out the answers to our Frequently Asked Questions.
Church branding is more than your logo. Your brand is actually your thread. The logo is simply a visual so people will quickly remember your brand promise or story. Does your audience know who you are? What you look like? This takes a lot of control!
Not controlling the message, designs, fonts, colors, and stories? You don’t have a brand.
The Be Known for Something® team (through the Church Branding System) creates a professional brand your congregation and community will love:
Built WITH you!
Proven church branding system: audience research, thread discovery, logo system, and coaching so you wisely use your brand and strategy.
Audience Research
Branding Retreat
Logo System
Coaching Retainer
Guided by an Expert
With the heart of a teacher, expert Communication and Branding Coach who’ll guide, motivate, & encourage in best practices.
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Accountability
Ongoing
Discover Improvements!
Have an expert audit your website (the center of your digital hub) with an explanation of recommended improvements. Or go even deeper into content SEO!
Be Known for Something is passionate about finding your unique thread and then communicating it creatively to others. When you're unique, you stand out from the crowd, and Mark shows you how to do that!
Be Known For Something helped at a key pivot point. We wanted a streamlined, simplified approach and Mark brilliantly facilitated discussion with timely advice to finding our ministry thread. We renamed and got clarity for helping churches “go beyond survival”. We’re now positioned to do enhanced work for years to come!
"Be Known for Something took the time to understand not only our passions but also the people God has called us to reach. Their insights, thread, and strategy that followed have been profoundly helpful to our church."
“I buy into working with {Mark and BeKnownForSomething} 100%. They helped change the trajectory of our church in a significant way.”
"Mark is a kind and thoughtful person who can be a guiding light for those who are just starting out and for those who just need to broaden the scope of those they wish to serve."
Mark MacDonald’s (BeKnownForSomething’s) work is relevant and contextual for where and how the church should communicate and inspire in this digital age. His skills are scalable for churches of any size. We all should be listening!