Church Logo Branding Process

Be Known for Something Process

The Complete Church Logo Branding Process

An effective church logo branding process will solve communication problems, and establish a messaging strategy based on a solid church brand, in order to reach your community for Christ.

For over 20 yrs, Be Known for Something has provided award-winning Church Logo Branding and Church Communication direction to churches, non-profits, and organizations.

Our process is simple with extraordinary results. See some examples of our award-winning work!


1. RESEARCH Discover your audience (internal and external) with Demographic Research and Focus Groups

2. BRANDING Build your church brand (what you should be known for, logo, style guide)

3. COMM STRATEGY Train you with a practical communication strategy for a solid Digital Hub (web, social media, email)


Option 1: Our complete agency process takes approx. 6-9 months where we do the work FOR you (we can work to a deadline).

Option 2: We do the church branding process together (hybrid). Often a Retreat starts this!

Option 3: We coach you or your team to do components of our full process (holding you accountable).

Most Influential Church Logo Branding Agency (North America)

Our Church Logo Branding Process

OPTION 1:  Our award-winning team does the work FOR you

Discover your Audience | Be Known for Something | Church Logo Branding

Discover Your Audience! Identify your true reach area, analyze custom demographic community research, and hear from eye-opening congregational focus groups.

Build Your Brand | Be Known for Something | Church Logo Branding

Build Your Brand! Discover your branding thread (seen as relevant and needed), and get a professional church logo, and a church branding guide for practical usage.

Communicate and Be Heard | Be Known for Something | Church Logo Branding

Communicate and Be Heard. Establish an effective church communication strategy so that you’ll have a better website, engaging social media, and emails that are opened.

OPTION 2 and 3:  We coach you or your team (accountability); or do the work together

Branding Retreats | Be Known for Something | Church Logo Branding

Church Brand Retreats: The fastest way to a Church Brand. Be motivated in this fast-paced 3-day leadership intensive. Discover Audience Demographics, Thread, and start a Communication Strategy.

Learning Groups | Be Known for Something | Church Logo Branding

Learning Groups: Choose between one or all of our small groups (Branding, Website, Strategy) and join other churches in six cohort-style motivational sessions. It’s always fun to learn together! Expect homework!

Monthly Retainers | Be Known for Something | Church Logo Branding

Monthly Retainers: Communication is complicated! Our retainers allow you to have professional guidance and accountability as you practically establish your church communication strategy.

Be Known for Something Branding Portfolio
Free Church Comm Resources

We Love Churches of All Sizes

Is your church <500? We have special prices for you. Just ask!

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We teach every component we practice daily:

leadershipchurch brandingcommunicationstrategyassessment

We ❤️ Our Clients

Walker Armstrong Triad Church Network Executive Director

Be Known For Something helped at a key pivot point. We wanted a streamlined, simplified approach and Mark brilliantly facilitated discussion with timely advice to finding our ministry thread. We renamed and got clarity for helping churches “go beyond survival”. We’re now positioned to do enhanced work for years to come!

Walker Armstrong - Executive Director, Triad Church Network

Pastor James Forsyth

"Be Known for Something took the time to understand not only our passions but also the people God has called us to reach. Their insights, thread, and strategy that followed have been profoundly helpful to our church."

Dr. James Forsyth - Senior Pastor, Cedar Springs Presbyterian

Brian Schwarberg

“I buy into working with {Mark and BeKnownForSomething} 100%. They helped change the trajectory of our church in a significant way.”

Brian Schwarberg - Leadership and Missions Pastor, Cherry Hills Church, Springfield IL

Rick Blackwood

"Mark is a kind and thoughtful person who can be a guiding light for those who are just starting out and for those who just need to broaden the scope of those they wish to serve."

Dr. Rick Blackwood - Teaching Pastor; Christ Fellowship (Miami)

Mike Hunter

Mark MacDonald’s (BeKnownForSomething’s) work is relevant and contextual for where and how the church should communicate and inspire in this digital age. His skills are scalable for churches of any size. We all should be listening!

Mike Hunter - CCA, Senior Pastor Midland, Texas

Rex Miller

Mark delivered more insight and value in one hour than anyone I’ve ever met with or hired. I’ve done these drills many times with marketing folks who make big promises but give you stuff you already know. What makes Mark different is the amount of homework and analysis he did. He found details that I wasn’t even aware of. He was respectfully blunt and gave me positive steps forward. I was both motivated and equipped to begin taking control of my brand.

Rex Miller - Author, Speaker, Thought Leader rexmiller.com