Church Rebrand (Thread)

Control Perception and Be Chosen

Church rebrand: Discover your thread (what you’re known for)

Known for something that’s perceived badly? You may need a church rebrand. Or perhaps you’re just known for being a “church”. Most in your community (sadly) aren’t looking for a “church”. Therefore, you need to be known for more!

Even people who are looking for a church, need to know what differentiates you. Why they need you. It must be more than vision, and mission. You need to discover your thread. We help you do that.

People make decisions quickly in this communication-noisy culture. If you’re known for the right things, they will choose you. The wrong things may drive your community away. So you need to tell them!

What’s a Brand Thread?

A church rebrand thread will unite your ministries. Calm messaging. As your thread gets woven through all you do. It quickly describes a key solution your community is seeking. And why your congregation loves to attend.

Your thread IS your church rebrand.

Church Rebrand. Discover Your Thread.

Many churches need to rebrand. They need a Thread.

A church rebrand starts with Audience Research.

The Be Known for Something® Church Rebrand System helps you discover the best thread. The one thing that’ll make you quickly relevant and needed in your congregation AND community. You’ll become known for it.

Here’s what makes the best Brand Thread:

  • 3-5 words, easy-t0-use, easy-to-remember tagline that quickly engages
  • Speaks a solution or benefit
  • Converts Mission, Vision, and Values to external message
  • Provides controlled words for word-of-mouth promotion
  • Connects to the Scarlet Thread (Gospel)
  • Can be woven through most ministries
  • Unites ministries: tear down silos!
  • Calms messaging (website, social media, email, print)
  • Your church becomes known for it
  • Search engines will find and refer you

A church rebrand (brand) is much more than a logo.

It’s a Thread you’re known for.

Discover your thread today! Church Rebrand now. A thread is included in these:

A Thread creates a solid Church rebrand that reconnects with your community.

Be Known for Something® Church Branding System

RECOMMENDED: 4 steps to an effective church rebrand and thread:

(We do the work WITH you; with direction and approvals along the way)

We ❤️ Our Clients

Dennis Craig, CCA The Church Network TCN Testimonial

Be Known for Something is passionate about finding your unique thread and then communicating it creatively to others. When you're unique, you stand out from the crowd, and Mark shows you how to do that!

Denise Craig, CCA - Chief Executive Officer, The Church Network

Walker Armstrong Triad Church Network Executive Director

Be Known For Something helped at a key pivot point. We wanted a streamlined, simplified approach and Mark brilliantly facilitated discussion with timely advice to finding our ministry thread. We renamed and got clarity for helping churches “go beyond survival”. We’re now positioned to do enhanced work for years to come!

Walker Armstrong - Executive Director, Triad Church Network

Pastor James Forsyth

"Be Known for Something took the time to understand not only our passions but also the people God has called us to reach. Their insights, thread, and strategy that followed have been profoundly helpful to our church."

Dr. James Forsyth - Senior Pastor, Cedar Springs Presbyterian

Brian Schwarberg

“I buy into working with {Mark and BeKnownForSomething} 100%. They helped change the trajectory of our church in a significant way.”

Brian Schwarberg - Leadership and Missions Pastor, Cherry Hills Church, Springfield IL

Rick Blackwood

"Mark is a kind and thoughtful person who can be a guiding light for those who are just starting out and for those who just need to broaden the scope of those they wish to serve."

Dr. Rick Blackwood - Teaching Pastor; Christ Fellowship (Miami)

Mike Hunter

Mark MacDonald’s (BeKnownForSomething’s) work is relevant and contextual for where and how the church should communicate and inspire in this digital age. His skills are scalable for churches of any size. We all should be listening!

Mike Hunter - CCA, Senior Pastor Midland, Texas