Church Comm Freebies
Crazy Ways to Save Money in Communication“Many churches waste money trying to engage people who aren’t listening. For this reason, communication budgets need to first focus on understanding community and congregation.” — Mark MacDonald
If budgets are tight or you’re looking for Church Comm Freebies, there are ways to save money!
Church Comm freebies are precisely what many churches need! Therefore, we keep our eyes open for communication resources that cost little-to-no money. In fact, we wrote about some a few years ago. And this too! See! It’s a huge topic in the church communication world! Finally, we decided to create this page to keep up with it all.
So, here are 5 ways to save money in church communication!
2. Don’t try to reach everyone (you’ll waste time and money)
- Initially remember: Try to reach everyone; you’ll reach no one
- Identify Reach Area (Geography)
- Identify Need, Concerns, Goals (Psychographics)
- Focus on Persona groups that are growing
- Compare the community’s personas to your congregation (ChMS will help)
- Talk specific solutions (to their concerns) and path (to their goals)
- Lastly, have strong call-to-actions
“Trying to reach everyone; you’ll end up reaching no one. And spending more money attempting it.”
3. Say less; they’ll listen more (engagement)
- Remember, we live in a crazy noisy world
- Attention spans are collapsing
- Become a pain expert
- Know solutions and benefits
- Discover a Thread (simple, easy-to-remember)
- Become known for it (focus, control, and weave it)
BONUS: Destroy Ministry Silos (save $$$ on branding and communication) - Consequently: Edit. Edit. Edit.
5. Finally, activate Volunteers and Church Comm Freebies (nice!)
Effective Volunteer Structure:
- Paid Comm Director: controlled, positive, manager, motivator
- Part-time Ministry Assistant: detailed, organized, editor (balance to Comm Dir)
Needed Volunteers:
- Writers and Editors
- Photographers and Editors
- Videographers and Editors
- Social Media Editors
Essential Freebies:
- Editing (Design/Photo): Affinity
- Build quick graphics: Canva
- Organization and Sharing: Dropbox (free version). Invite others to Dropbox (get increased free version)
- SEO Keyword Search
- SEO management Yoast Plugin (for WordPress)
- Royalty and Copyright Free photos: Unsplash (and/or use a volunteer team)
- Free Email Communication: Mailchimp
- Free resources: Open.Life.Church
- Automate social media: Hootsuite
- Free website: Facebook
- Website Analytics: Google
- TelePrompter App
Lastly, if you know any church comm freebies (or almost free) that need to be added, contact us with the details.
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