Your one-stop page to discover answers to frequently asked questions (FAQ) about Church Branding. Click on questions to get answers and links to pages and downloads. Be Known for Something church branding agency helps you be known for something relevant and need! Discover your thread along with answers to church communication issues. With 20+ years of helping churches, we have answers!
We also have video answers to the top questions.
Branding is consistently controlling what you’re known for (thread) and associating visual controls (logo, fonts, colors, designs) so you’re recognized and chosen for meeting needs. It allows congregation (internal audience) and community (external reach) to engage with your ministries because you’re known for something they find relevant and needed.
Done properly through our process, it provides the language for why your congregation attends so they can communicate it for word-of-mouth promotion. Since the thread (what you’re known for) quickly connects to the Gospel, your church branding is a foundation for evangelism and discipleship. Discover your thread!
Branding (controlled messaging and visuals to be known for something relevant and needed) often refers to the initial attempt of being known for something. However, even an existing church (not controlling a brand thread or logo), is known for something that’s out of your control (decided separately/differently).
Your perception (brand) should be identified so it unifies what your congregation (internal) and community (external) believe. That’s why many call our process a rebrand (redoing/improving your brand).
Rebranding also refers to a redesign process when a church doesn’t like its current brand (logo, tagline, etc). Every brand/rebrand in our process starts with understanding audiences (demographics) in order to develop communication personas with their needs, concerns, and goals. Then a thread becomes an outward-facing tagline that engages as a benefit — the thread IS your brand. A visual brand (logo, colors, fonts) is then associated with your thread.
Our team strives to maintain scriptural integrity with our work. Jesus told His followers they’d be known for Love (John 13:35). That’s a controlled brand message for the Church. Being known FOR something is critical (and must be received as love). Sadly, when the world is asked about the church’s perception they answer what we’re against. We need to understand needs and offer solutions. Controlling that positive perception that Jesus referred to is Church Branding.
We’ll never suggest watering Biblical messages down. We want the local church to reconnect with their community (external reach area) by revitalizing reputation (perception). Let’s work together so the Church is known FOR something relevant and needed (thread).
Discovering a thread unites ministries, calms messaging, and engages people who need Christ. We believe church branding is effective evangelism. Reaching the community, saying less so they listen more, and using that engagement to talk about Jesus. Much like Jesus did when the women approached Him at the well (John 4). He engaged with her about Water (her immediate need) and then connected to the eternal (John 4:14c “water springing up… for eternal life”).
Churches are also known for things that sound “churchy”. A third to half of a community will ignore ministry messaging because they don’t want to listen to a church. Instead, we need to be “wise like serpents” (Matt 10:16) to engage immediate needs to share the Gospel. Why discover your thread? To evangelize biblically (Matt 28:19).
Every church must discover their thread: THE benefit of attending their local church (a thread is used internally to shape promotional language and externally to give a community a great relevant reason to engage).
An effective thread (brand positioning, tagline, or slogan) is:
A thread is what you become known for as it’s woven through the fabric of every ministry. Our process helps you discover yours.
Our Be Known for Something process is unique. It’s based on our bestselling book “Be Known For Something | Reconnect with Community by Revitalizing Your Church’s Reputation” that was authored by Mark MacDonald (our founder and lead strategist) who is:
In 2020, Be Known for Something was recognized as North America’s most influential church branding agency (adding to our other creative and branding awards over our 20+ years).
Our process has helped 1000s of churches connect with communities to effectively evangelize. You can view some of our work here.
Mark also brings his knowledge as Executive Director of Center for Church Communication (influencing 10,000 churches) and from working with the 3000 Florida Baptist Churches (as former Strategic Communication Catalyst). The Be Known for Something creative team maintains the highest standards for its designers, writers, and strategists.
Many churches find affinity with like-minded churches in the form of denominations and networks. Some outside of these networks as non-denominational. Be Known for Something works with evangelical churches preaching the biblical gospel (the power of Jesus to save in John 3:16).
Occasionally we engage with churches that hold different secondary doctrines from our team. Our process doesn’t correct or endorse any secondary doctrine, or suggest how churches should minister. We simply want you to be known for something relevant and needed in order to share the love of Christ and, through faith alone, their reach area will discover a much better Way. Jesus.
We have several ways to Discover your Thread:
Our Be Known for Something agency process (Investigation, Determination, Communication) typically takes 6-9 months (depending on schedule and deadlines). We also have ways to speed the process up. Groups are six, 1-hr sessions. Coaching can be over several months (you decide)!
The fastest way to a church brand? It’s our Branding Retreat where we use a leadership retreat to unify ministries, explore audiences, and discover a thread. We even (as time allows) start discussing Communication Strategy for your tools (website, print, email, etc).
You need to discover your thread.
If you love your church logo but don’t have a thread, you’re allowing everyone to decide what you’re known for (from different messaging, perceptions, and materials). This isn’t a controlled brand. Our process can help you discover your thread to accompany the logo and, as needed, help you with communication strategy and tools.
When pricing includes logo development — and you don’t need it — we’ll adjust the package’s price.
Try the website search function (upper right) to make sure. Still can’t find it? No problem. If it’s in branding, communication, design, writing, or strategy, we probably can custom-develop a project for you. Please request it here.
Yes! National publications have requested and published our 800+ articles. Most are published on our website too. You can search by clicking on the magnifying glass (upper right; search for keywords, tags, ideas, etc).
Want an article written on a particular subject for yourself or a publication? Request it here.
As his schedule allows, Mark usually is your primary account contact. Even when another team member produces work as part of your contract, Mark interacts creatively behind the scenes and presents the work to you.
This leadership consistency creates an effective relationship with one of the leading church branding strategists, bestselling author, and senior creative director who has worked with hundreds of churches. And you’ll get to work with him!
For sure! If you’re trying to decide what product, package, or service is best for you or your organization, Mark would like to talk.
He also likes meeting Pastors, Ministry Leaders, and Entrepreneurs! Schedule a discovery call here.
However, if you’re looking for consultation, advice, direction, or leadership on a particular issue in your organization, schedule a 1-hr consultation here.
Zoom options are available for many of our engagements. However, a few of our packages have components that are best provided in person.
We enjoy traveling, love attending churches, and meeting leadership in person if possible (at least once or twice in our agency process).
You’ll save travel expenses for all zoom engagements.
Thanks for asking! We have several pricing documents (see below for links). Descriptions of each process, product, and service are detailed with each. Travel (flights, hotel, meals, ground transportation, etc), shipping, and taxes are billed extra. We also create custom packages based on budget and deadlines.
For sure! If you’re trying to decide what product, package, or service is best for you or your organization, Mark would like to talk. Plus, he enjoys meeting Pastors, Ministry Leaders, and Entrepreneurs! Schedule a free discovery call here.
NOTE: If you’re looking for consultation, advice, direction, or leadership on a particular issue in your organization, schedule a 1-hr consultation here.
Pricing is not in the Scope Document but is available at the following links:
If you need something else (like a phone call), please contact us.
Proven process: audience and brand thread discovery, logo, and complete communication strategy.
Church branding is not rocket science. But from the scarcity of effective church brands, y...