Our Church Branding Story

Be Known for Something history: In 2001, originally as PinPoint Creative, Mark MacDonald established a branding agency after his successful climb in Canadian advertising agencies.

  • Wanting to use his extensive secular business world experience (including Creative Director of one of Eastern Canada’s leading agencies) to work with Pastors and Churches. His heart was to better evangelize the world through effective church communication.
  • After working with many churches, national church associations, and organizations through the early 2000s, Mark was propelled to the national stage as a Church Communication influencer.
  • Mark was asked to write church communication articles for many magazines, blogs, and websites. We’ve published over 800 and counting!
  • Be Known for Something became a leader in Church Brand development with the release of Be Known For Something | Reconnect with Community by Revitalizing Your Church’s Reputation that became an Amazon bestseller in Church Leadership and Church Growth.
  • After working with the 3000+ Florida Baptist Churches and continuing to influence 1000’s of churches through Mark’s role as Executive Director of Center for Church Communication, Be Known for Something is creating innovative products to better serve Pastors, Communicators, and Ministry Leaders.
  • The history of Be Known for Something continues as we speak and appear at the largest church communication conferences and on many of the popular communication and ministry podcasts. All while launching new products and services to help our clients communicate effectively!

Over 2 decades of Client Love

Pastor James Forsyth

"Be Known for Something took the time to understand not only our passions but also the people God has called us to reach. Their insights, thread, and strategy that followed have been profoundly helpful to our church."

Dr. James Forsyth - Senior Pastor, Cedar Springs Presbyterian

Brian Schwarberg

“I buy into working with {Mark and BeKnownForSomething} 100%. They helped change the trajectory of our church in a significant way.”

Brian Schwarberg - Leadership and Missions Pastor, Cherry Hills Church, Springfield IL

Josh Starr

“…a rare combination of insight and experience… {that’s} helped me be more successful. I truly appreciate {Mark’s} candor and grace as he’s teaching… such a blessing!”

Josh Starr - Non-Profit Founder, Entrepreneur, Pastor

Rick Blackwood

"Mark is a kind and thoughtful person who can be a guiding light for those who are just starting out and for those who just need to broaden the scope of those they wish to serve."

Dr. Rick Blackwood - Teaching Pastor; Christ Fellowship (Miami)

Rick Blackwood

"We all have something we can do to help others at what they are doing. Mark can help you get the word out to others."

Dr. Rick Blackwood - Teaching Pastor; Christ Fellowship (Miami)