Our Church Branding Story

Be Known for Something history: In 2001, originally as PinPoint Creative, Mark MacDonald established a branding agency after his successful climb in Canadian advertising agencies.

  • Wanting to use his extensive secular business world experience (including Creative Director of one of Eastern Canada’s leading agencies) to work with Pastors and Churches. His heart was to better evangelize the world through effective church communication.
  • After working with many churches, national church associations, and organizations through the early 2000s, Mark was propelled to the national stage as a Church Communication influencer.
  • Mark was asked to write church communication articles for many magazines, blogs, and websites. We’ve published over 800 and counting!
  • Be Known for Something became a leader in Church Brand development with the release of Be Known For Something | Reconnect with Community by Revitalizing Your Church’s Reputation that became an Amazon bestseller in Church Leadership and Church Growth.
  • After working with the 3000+ Florida Baptist Churches and continuing to influence 1000’s of churches through Mark’s role as Executive Director of Center for Church Communication, Be Known for Something is creating innovative products to better serve Pastors, Communicators, and Ministry Leaders.
  • The history of Be Known for Something continues as we speak and appear at the largest church communication conferences and on many of the popular communication and ministry podcasts. All while launching new products and services to help our clients communicate effectively!

Over 2 decades of Client Love

"Mark is a kind and thoughtful person who can be a guiding light for those who are just starting out and for those who just need to broaden the scope of those they wish to serve."

Dr. Rick Blackwood - Teaching Pastor; Christ Fellowship (Miami)

"We all have something we can do to help others at what they are doing. Mark can help you get the word out to others."

Dr. Rick Blackwood - Teaching Pastor; Christ Fellowship (Miami)

"When I decided to reach out to Mark to help me with a startup ministry, I first reached out to others who had worked with Mark in the past. From well established ministries to those who were just beginning, the reviews on Mark's work were stellar."

Dr. Rick Blackwood - Teaching Pastor; Christ Fellowship (Miami)

Mark MacDonald was full of valuable information from how to identify your congregation, tips on how to grow your church, and website information. I wrote down just about everything he said!

Linda Urquhart - Church Technology Conference Attendee, Atlanta

Mark MacDonald was so interesting and had good SIMPLE, PRACTICAL ideas.

Jill Brown - Church Technology Conference Attendee, Atlanta