Our Church Branding Story

Be Known for Something® Church Branding Company History

Our history starts in 2001, originally as PinPoint Creative, Mark MacDonald established a branding agency after his successful climb in Canadian advertising agencies.

Early History

  • Wanting to use his extensive secular business world experience (including Creative Director of one of Eastern Canada’s leading agencies) to work with Pastors and Churches. His heart was to better evangelize the world through effective church communication.
  • After working with many churches, national church associations, and organizations through the early 2000s, Mark was propelled to the national stage as a Church Communication influencer.
  • Mark was asked to write church communication articles for many magazines, blogs, and websites. Over our history, we’ve published over 800 and counting!


  • Be Known for Something became a leader in Church Brand development with the release of Be Known For Something | Reconnect with Community by Revitalizing Your Church’s Reputation which became an Amazon bestseller in Church Leadership and Church Growth. A post-COVID edition was released in Nov 2022.
  • After working with the 3000+ Florida Baptist Churches and continuing to influence 1000’s of churches through Mark’s role as Executive Director of the Center for Church Communication, Be Known for Something is creating innovative products better to serve Pastors, Communicators, and Ministry Leaders.
  • In 2020, Be Known For Something church branding company was named “Most Influential Church Branding Agency” in North America by Corporate Vision International (Small Business Awards).
  • Be Known for Something introduced the Fastest Way to a Church Brand in 2020. The only company or agency offering something similar! This 2 or 3-day retreat became the most sought-after church branding product — we build the brand quickly with the church’s leadership!
  • In 2023, Mark MacDonald was asked to speak at 15 national and regional church conferences! We continue to have a national impact on the church!

A National Voice in Church Logo Branding. Our History Continues!

  • The history of Be Known for Something® Church Branding Company continues as we speak and appear at the largest church communication conferences and on many of the popular communication and ministry podcasts. All while launching new products and services to help our clients communicate effectively!
  • In the fall of 2023, we continued to streamline our church branding products by releasing a simplified church branding system.

Be part of our future!

We ❤️ Our Clients

Dennis Craig, CCA The Church Network TCN Testimonial

Be Known for Something is passionate about finding your unique thread and then communicating it creatively to others. When you're unique, you stand out from the crowd, and Mark shows you how to do that!

Denise Craig, CCA - Chief Executive Officer, The Church Network

Walker Armstrong Triad Church Network Executive Director

Be Known For Something helped at a key pivot point. We wanted a streamlined, simplified approach and Mark brilliantly facilitated discussion with timely advice to finding our ministry thread. We renamed and got clarity for helping churches “go beyond survival”. We’re now positioned to do enhanced work for years to come!

Walker Armstrong - Executive Director, Triad Church Network

Pastor James Forsyth

"Be Known for Something took the time to understand not only our passions but also the people God has called us to reach. Their insights, thread, and strategy that followed have been profoundly helpful to our church."

Dr. James Forsyth - Senior Pastor, Cedar Springs Presbyterian

Brian Schwarberg

“I buy into working with {Mark and BeKnownForSomething} 100%. They helped change the trajectory of our church in a significant way.”

Brian Schwarberg - Leadership and Missions Pastor, Cherry Hills Church, Springfield IL

Rick Blackwood

"Mark is a kind and thoughtful person who can be a guiding light for those who are just starting out and for those who just need to broaden the scope of those they wish to serve."

Dr. Rick Blackwood - Teaching Pastor; Christ Fellowship (Miami)

Mike Hunter

Mark MacDonald’s (BeKnownForSomething’s) work is relevant and contextual for where and how the church should communicate and inspire in this digital age. His skills are scalable for churches of any size. We all should be listening!

Mike Hunter - CCA, Senior Pastor Midland, Texas