Today, we celebrate a national holiday — or at least so it seems. We’re having a large party to honor athletic men scrambling for a ball while unfit people eat, drink and cheer for their favorite team.
Ah, football. But this “big game” day has some interesting facts:
- Usually one of the largest American sports TV audiences
- 2nd biggest eating day next to Thanksgiving
- Most expensive advertising evening of the year ($3M average ad this year)
- The big championship game was named after a kids’ toy called the “SuperBall”.
- Superbowl was only a temporary name; the originator thought a better name could be found.
- There was no SuperBowl before SuperBowl IV. They were called Championship Games.
- 92% of households in America tune in some time during the game.
- The broadcast is passed around the main networks – except ABC doesn’t broadcast them any more.
- SuperBowl became the sole legal trademark to the NFL in 1985
- You can’t have a party with the SuperBowl broadcast on a screen larger than 55″. (Unless you regularly broadcast sports)
- There has never been a SuperBowl scoreless at halftime.
The NFL knew they had something with their “superbowl” — and now they protect it. With a passion! In fact they tried to trademark the name “the big game” three years ago, but failed.
As a business owner, come up with a concept, develop it and if necessary trademark it. It’ll pay off for you — just like it has for the NFL. I hope you enjoy the game!