Mark MacDonald

Church Branding Speaker and Communication Strategist for Churches

Helping churches clarify their message, rebuild trust, & change perception

Mark MacDonald is a nationally recognized church branding speaker, communication strategist, and ordained pastor who helps churches clarify their message, strengthen church communication, and reach their communities with confidence.

With decades of experience serving churches, denominations, and ministry leaders, Mark delivers practical, encouraging sessions that cut through noise and create clarity.

He is the founder of Be Known For Something®, a church branding agency serving churches across denominations and contexts.

Already booked Mark? Want his Speaker Kit? Jump to it >>>

Helping churches be known for something that matters

church branding Speaker, communication, and AI

Church leaders are doing meaningful ministry. But when church branding and communication are unclear, impact slows and momentum stalls.

Mark helps pastors, ministry leaders, and church communication teams:

Clarify who they are and why they matter
Simplify church communication systems
Align branding, messaging, and leadership decisions
Navigate marketing for churches without losing mission
Understand how AI can support ministry, not distract from it

Mark MacDonald, Church Branding Speaker, can be booked now

His approach is practical, pastoral, and grounded in real-world church experience.

At-a-glance Church Branding Speaker experience

Bestselling author of Be Known For Something (Church Branding Edition)
Published 950+ articles on church branding and church communication
Guest on 100+ podcasts and speaker at 100+ church and leadership conferences
Four decades serving as pastor, marketing VP, creative director, and brand strategist
Founder and lead strategist, Be Known For Something Branding Co (since 2001)
Former Executive Director, Center for Church Communication
Former Senior Creative Director at one of Eastern Canada’s largest agencies
Former Strategic Communication Catalyst for 3,000+ Florida Baptist churches
Ordained communication pastor
Inducted into The Church Network Hall of Fame
Married to Tammy since 1990, with two sons in Calgary and Nashville
Follow Mark: @markmac1023 (60,000+ church leaders and communicators)

"Research continues to show that clarity and trust are essential for organizational credibility."

Barna Group

Popular Church Branding Speaker keynote & session topics

These sessions are delivered as keynotes, breakouts, workshops, or leadership retreats and tailored to each audience.

Be known before they visit

Church branding and communication clarity that helps churches stand out and be understood.

Church branding is not your logo

How to clarify your message and align visuals so people instantly “get” you.

Marketing for churches without losing your mission

A practical framework for marketing that builds trust, not noise.

Artificial intelligence for churches

A clear, practical introduction to AI tools pastors and communicators can use today.

From busy to focused

How to simplify church communication systems so ministry scales with clarity.

Rebranding a church with integrity

Rebuilding trust and reputation after seasons of change or challenge.

Church Branding Speaking Experience

Event organizers appreciate his ability to deliver strategic insight with humility, clarity, and respect for the Church.

National

SPEAKING EXPERIENCE

Church Communications ComCon
That Church Conference
National Religious Broadcasters (NRB)
The Church Network (NACBA)
ACST Ministry Smart Conf
Church Facilities Expo (CFX)
BBCON Technology Conf
Worship and Tech Summit
SALT Creative Conf
Modern Church Leader
WAVE AV Conf
SBC Annual Meeting Expo
UMC Communication Day
First Impressions Conf
UMC Comm Conference
CTS Conference
& many others!

National

PODCAST APPEARANCES

Sunday to Sunday
Stewardship of YOU
Church Leader Insights
Church Marketing Ideas
CFX Connections
Headsmack
Ministry Brands
Seminary of Hard Knocks
Phil Cooke
Church Visuals Media
& many more!

2026

CHURCH BRANDING SPEAKING

Florida Baptist AMS Summit – Jan
National Religious (NRB) Nashville – Jan
Church Comms Summit Australia – March
Northeast Florida Baptist Assoc – March
Baptist Communicators Judging – April
First Coast Church Collective – May
Southern Baptist Expo Orlando – June
The Church Network Conference – July
CFX Birmingham – Sept
SALT Community Dallas – Oct
& others!

"By far, Mark's presentation
was the best session of the day!"

MARK MACDONALD

Church Branding Speaker, Expert, and Strategist

Speaking inquires

Mark speaks on church branding, church communication, leadership clarity, AI for ministry, and strategic assessment.

Need a Church Branding Speaker? Communication Expert? AI for Churches Workshop?

Check Mark MacDonald's availability now.

Does Mark speak at denominational or multi-church events?

Yes. Mark regularly speaks at conferences, associations, denominations, and leadership gatherings. If you love Jesus and the Gospel, he'll be interested to hear more about your conference!

Are sessions practical or theoretical?

Highly practical. Sessions are built for pastors and leaders who need clarity they can use immediately.

Can sessions include AI and technology topics?

Yes. AI for churches is one of Mark’s most requested topics.

What are your speaking fees?

Mark’s speaking fees vary based on the type of event, session length, preparation required, and overall scope. Keynotes, workshops, and leadership retreats are professionally compensated, while travel and a standard per diem are typically additional.

Mark does not work for free, but he does work hard to be reasonable and accessible for churches, conferences, and organizations of many sizes. Podcasts and interviews are usually the only exceptions and are often done at no cost.

The best next step is simply to reach out with details about your event so we can explore what makes sense together.

Already Booked Mark MacDonald?

Speaker kit for event organizers

To make promotion easy, here are ready-to-use bios and headshots for conferences, workshops, and church events.

Short bio
Mark MacDonald is a church branding strategist, speaker, and ordained pastor who helps churches clarify their message, strengthen church communication, and reach their communities. He is the founder of Be Known For Something Branding Co and the author of the bestselling book Be Known For Something.

Long bio
Mark MacDonald is a church branding strategist, speaker, and ordained pastor with over 25 years of experience helping churches clarify who they are and why they matter. He is the founder of Be Known For Something Branding Co, an award-winning church branding and communication firm serving churches nationwide. Mark is a national voice in church communication, with 950+ published articles, 100+ podcast appearances, and keynote or workshop presentations at major church and leadership conferences.