Search

Be Known for Something : Church Branding / Search results for "communication strategy" (Page 4)

Spend a Ton of Time on Your Website to Save a Ton of Time

For 30+ years I’ve worked in communication with about half that time working with websites. Over the last 10 years I’ve spent a ton of time helping others work with their websites as they’ve developed a website-centric communication hub. This past year as Communication Strategist of a statewide denomination, I’ve gotten deep in the weeds…

Read More

4 Power Steps to Engaging

A church is called to love. Jesus said His followers will be known by our love. Yet, when the community is asked about the Church; they‘re quick to point to things we’re against. Many are quick to say “but guiding people to avoid sin is an act of love!” and this is true. But rarely…

Read More

Are Church Emails Worth the Effort?

A church recently lamented that they only have a 14% open rate for their emails. Plus their click-through rate was extremely low. Their church communicator was wondering, “is it worth the effort?” It’s a great question. It’s a bigger issue though. Much like a parent who’s telling their teenager something, if the teen doesn’t appear…

Read More

3 Horrible Reasons to Get a Church App (be warned!)

It doesn’t take a rocket scientist to realize MANY in our congregations have a mobile device with thousands of apps. In fact, if your service dims the lights during the service, you can see the glow of screens across the room. This past week, our screens showed an establishment video shot looking on the main…

Read More

3 Cautions for Copying Other Churches

Everywhere you turn (or google), it’s obvious that local church leaders and Pastors are copying each other. The same sermon series, same graphics, same communication strategies. In fact, I recently saw one church using a very similar logo from another church. Ugh. According to them, they’re in a different area of the country so “it’s…

Read More

Read in Case of Emergency

Driving to the gym this morning, a Red Cross radio commercial promoted emergency tips and ended the spot with “download our app to get instructions for what to do during times of crisis”. I wonder how often (when a house is burning down) someone pulls out their phones, searches for their Red Cross app, and…

Read More

Coaching

You want to do the work but need guidance. That's why every church communication leader (Pastor, Comm Director, Social Media Coordinator, etc.) needs someone in their corner championing their best. It's for this reason that one-on-one coaching is one of the best opportunities for ministry leaders like you. In order to be equipped, encouraged, and...

Read More

About

Discover Your Church's Thread National Church Communication Leaders for 20+ Years Pastor, your church is known for something. Is it the right thing? We can help. Your communication thread (an essential foundation to your church branding) must be discovered to unite ministries with a key solution that your community is seeking. Even those not needing "church"...

Read More

Be Known For Something Book

Reconnect Pastor, Communicator, Deacon: Listen to Your Community • 80% of evangelical churches are in decline or stagnation • A third of our communities have no perceived need for a local church • Churches aren’t known for anything relevant in their communities SOLUTION: Be Known For Something that will reconnect you to your community. Take...

Read More