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Be Known for Something : Church Branding / Search results for "communication strategy" (Page 7)

6 Things Every Church Needs. Or You’re Wasting Time. And Money.

After 27 years of working with churches, ministries and organizations; I’ve noticed most people don’t have money or time to waste. Here’s 5 things your church needs; to stop wasting money and time! Simple Vision. Can you and the average person in the pew (in 1 simple sentence) clearly explain why your church exists and…

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1 Big Takeaway from WFX 2012

I was blessed once again to speak at the WFX Atlanta. And had a booth in their expo too. What a week! We launched our new BeKnownForSomething Brand Strategy team to great fanfare. What we realized: Churches ultimately want to control their image and Be Known For Something. To influence a community. Lots of questions…

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You DON’T NEED a website!

It’s that time of year when you hear people say they want to change themselves. And when they tell you what they’re trying to change, they mention how they’re going to do it. Like: “I want to get into shape” and they suggest “I’m going to go to the gym once a week”. You know…

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2 Reasons you MUST be on Social Media

Rex Miller (who I recently had the privilege to share lunch) wrote a thought provoking book, Millennium Matrix, where he describes the “eras” of change. From Oral to Print to Broadcast to Digital. As I observed these eras, I realized that we went through these changes based on benefits. If we wouldn’t benefit from the…

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Business Essentials 7: Peculiarity

I hate same-old; same-old. Although I love consistency. And thus the battle that happens constantly in my brain. I guess I should explain. Some things are so important to have consistency: things like wall colors (in a small house), fonts (within a brand), brand colors, design style sheets (like keyline strokes, margins and the like),…

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I Ate the Worst Breakfast this Morning.

Sunday morning’s are hard. The routine is different, and my regular schedule is messed up. My wife is getting ready at our sink, the kids sleep in a bit and I end up laying in bed watching the news. So, quite often I eat the worst breakfast possible. It’s not what you’d think though. In…

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Be like Spiderman — Arrive Just in Time!

The fall is upon us (for some winter is already. The American election is over. Thanksgiving is around the corner. What does that mean to you as a business owner? Is it your biggest time of year? A time for less sales? What do seasons mean to you? Your customers? Understanding timing is so critical….

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