Florida Baptist Financial Services worked with the award-winning Be Known for Something non-profit organization branding team to create a visual brand (a simple and memorable organizational logo) to work with their thread (their real brand).
Do you need a non-profit or organizational logo? Here are 7 questions to tell.
Great branding for an organization starts with understanding your audience (congregation & community), discovering your thread, and then getting a professional, scalable, and memorable organization logo (visual brand) to match.
This denominational, Christian financial services (non-profit) organization specializes in coming beside Florida Baptist Pastors and churches.
Focusing on estate planning, trust administration, planned giving, and charitable trusts. Many perceive their clientele as older people so many younger Pastors didn’t seek their advice.
However, Pastors needed to be empowered to teach their congregations about these complex financial topics because many (especially younger Pastors) didn’t fully understand them. They need a knowledgeable Christian organization with wisdom in Biblical topics that want to simplify them.
Florida Baptist Financial Services understands ministry and has an intense love for God and congregations. They understand the Christian life is all about stewardship: properly using, investing, and growing the things that God has entrusted.
Because the perception of financial topics is that they’re everchanging and complex, the Florida Baptist Financial Services professionals use their biblical wisdom to simplify and instruct. Pastors and their congregations can finally get Stewardship. Simplified.
This simplified Florida Baptist Financial Services logo reprioritizes the thread as the primary name since few Florida Baptist Pastors fully understood the original name (FBFS) or their purpose.
The shape of the logo leaned towards a digital app icon to be reminiscent of one-stop area to get information and training. The dominant leaf connotes growth (the main goal of stewardship) yet the center of the leaf is an upward-slopping path that takes people to the future.
The color palette comes from the idea of money, growth, and gold.
NOTE: Be Known for Something works with our clients for limited periods to empower them with strategies and tips for effective communication and branding. We do not control their processes or standards long-term (including their current communication tools, channels, or content). We are always available to answer questions or give guidance.