Flip on your TV and you get bombarded. Go to your favorite internet site and you get barraged. Pick up the newspaper and you get the same. Everyone is trying to get your attention: political ads, holiday ads attempting to drive traffic to large national chains while local businesses running poorly designed...
A few years ago I traveled to the Turks and Caicos Islands. After flying, I was picked up by a limousine to take me to my client’s location. I was so glad I didn’t drive that first day. Because it’s a British territory, everyone drove on the left side of the street...
I'm not sure when it started happen. But I enjoy reading fine print in ads. It's always tells volumes about the company when you read the tiny print somewhere obscured in the advertisement. Sometimes it's serious while others have a tongue-in-cheek comment. I first try to get an idea about the overall ad...
Have you noticed the ads that are running right now? It seems that someone knows we have new years' resolutions: lose weight, eat better, working out and quitting smoking. OK, the first 2 or 3 are always on my list, fortunately I don't have to deal with smoking issues. What can this teach us...
