Orlando was hopping! 100’s of churches were represented at the 2014 National Association of Church Business Administration (NACBA) conference in Orlando. We were honored to be part of their re-branding and launch of The Church Network at the conference. Mark MacDonald, our Sr. Church Brand Strategist, spoke four times and we had a trade...
I love when TV shows do "instant makeovers". The fashion guru wanders through a crowd and finds the diamond in the rough. They identify the fashion issues and make changes as needed. They make it seem so easy. We did that this week. We conducted dozens of Quickie Analysis packages on websites at the...
I was blessed once again to speak at the WFX Atlanta. And had a booth in their expo too. What a week! We launched our new BeKnownForSomething Brand Strategy team to great fanfare. What we realized: Churches ultimately want to control their image and Be Known For Something. To influence a community. Lots of questions...
At our office complex they're painting the restrooms. I must confess that I've not been upset with the color of them. Or the overall look. It was painted a light, off-white, beige with a lighter trim. But now that it's painted a fresh blue color and pure white trim, the fixtures (and whole...
