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Why Your Church Communication (Probably) Isn’t Working

So, your church communication isn’t working like you think it should. Perhaps your congregation attendance is shrinking or many of them don’t know about the important ministry events. Sure, it could be communication staff issues, ministry problems, bad design, a lackluster reputation, or many other issues that could be blamed. But ultimately what...

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5 Tests for an Effective Thread

Imagine if your church maintained focus on a solution to their community. Something that instantly got their attention and made the church relevant and needed to them. And then used those content “fences” to make their congregation known for something. That’s what I call a communication thread. A brand promise or brand story...

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3 Negatives Required for Positive Communication

Often, because church communicators are required to lock down a brand, control messaging, and control ministry leaders, we become negative sounding: “No, you can’t do that”, “stop writing things like that”, “you can’t use that color”, “sorry, the logo can’t be used in that manner”, “no, social media isn’t an advertising channel”...