A church communication strategy checklist could be very long for most churches! In fact, trying to get communication correct (for any organization) is a customized, difficult task. Why? Because every church’s audience is quite different, with different needs. Combine that with the multiple ministries you can offer. It’s difficult to get all...
When buying an older house, the money pit concern nags at us. Are we getting into something that will cost far too much to operate? Are there underlying issues that will continue to cause problems? Are we spending more money on things that should be replaced rather than fixed? Many churches have an...
You approach someone who's slapping their face. You get closer and they complain “it hurts when I do this”. You suggest stopping. So they do. People are trying to get information on your church website but it hurts. So they just stop. And sadly, they turn back to your printed bulletin for their...
Christmas 2016 has come and gone and now the ministry pause happens before the realization of 2017 hits us. After such a busy time of year, it's an excellent time to rest and start planning how the new year will be the best ever. If you’re like most active churches, there are many church...
Time. There never seems to be enough of it. And I should know. I’m a creative and I’ve worked in the agency business for 30 years. No one ever gets enough time. As an underlying foundation, you, as a church communications person, need to give up on trying to gain more time. Instead...
We clearly know the best means of transportation. If I’m headed across the street, it’s easier to walk. If I’m traveling several states from here, I’d choose to fly. It comes down to what I want to achieve, the time needed, and the transportation methods available. When it comes to effective church communications,...
For a Church Communication Team (CCT) to work in an average church, a lot has to coordinate correctly. I talk to a lot of CCTs who feel defeated and not appreciated. This helps nobody. These are symptoms of greater needs. Every CCT wants church ministries to be successful. They need 7 things for that...
I met with a new client in Indiana this week. When I go to a new place, I often use hotwire.com to help me find a nice hotel for a reasonable price. It's all about value when I travel. I add the hotel address to my calendar so that when I land at...
The fall is upon us (for some winter is already. The American election is over. Thanksgiving is around the corner. What does that mean to you as a business owner? Is it your biggest time of year? A time for less sales? What do seasons mean to you? Your customers? Understanding timing is so critical....
