Getting your church communication essentials accomplished is critical. Why? Effective communication rises and falls on how well you know your audience. So, the necessary communication essentials for your church? Establish a foundation to know your audience! Churches actually have two audiences: internal and external. Those who know you well (congregation) and those...
Is it possible to get your church emails read since there are low open rates? Is there a trick to it? Yes. Most churches need to talk with their congregation throughout the week. Whether it’s to remind, promote, encourage, or motivate, churches want a regular way of communicating with their congregation. You just...
Most pastors understand the importance of their church vision and mission. These statements hold key church leadership onto a path with a clear destination. They’re critical! Most churches invest into several months of internal investigation, soul-searching, and artistic crafting, in order to pen the perfect vision and mission statements. Some even itemize...
I confess. I love setting communication goals. It grounds and focuses me — and let’s me know if I’m winning. It’s the difference between practicing a golf swing without a ball. Or even worse? Without a hole. Imagine if Topgolf didn’t have targets. Or if a driving range didn’t have markers indicating distance....
Many churches are spending large amounts of resources (time, money, etc.) to figure out their mission and vision. That internally-focused process is necessary — although I’d caution church leaders to check the Divine Handbook (the Bible) and you’ll see that our mission and vision are clearly described. Stop trying to come up...
It’s the new year! For a goal-oriented person, I find myself giddy with the prospects of this clean slate where I can project future outcomes. All this while most are deciding resolutions for the new year. The difference? Resolutions are slight course corrections that will impact your goals. Sure, you may want...
What are you known for? What’s your perception in your community? What’s your reputation? These are questions every leader and church should be asking. Why? A community makes decisions about engaging with you based on a quick understanding of what they know about you. Reputation matters. And the Church has not done...
At the end of a season, good leaders look back and realize what’s been accomplished. And quickly identify what went well and what didn’t. What needs to change to get better results. Is your church growing? Has it plateaued? Are you making more excuses than positive steps forward? Are you ready for change? CAUTION:...
I speak all across the country to Churches and Pastors. Sometimes in large conferences but often to smaller groups. And everyone wants to talk about Social Media right now! I think we thought it would be a passing fad, but now that it’s caught on, 69% of a large group of business...
