Don’t be a knockoff brand. It rarely works as you’d think it would. Especially for a church! But isn’t the Oscar Wilde quote, “imitation is the sincerest form of flattery” true? Well, from the imitated vantage it is. You probably want people to imitate you! But for the brand imitator, it usually falls...
Effective marketing, promotion, or advertising is designed to motivate someone to improve, acquire, or move. Often to get people into your store. Now the world is changing. Many businesses and organizations understand that getting someone through their doors is not the ultimate end goal. Why? Because, over the last decade (and especially during...
August 2001, 20 years ago, a very naive Canadian moved from a big secular agency job to the US to work for churches. I was switching audiences: Canadian to American and businesses to churches. Why was I naive? Because I didn’t fully understand that the church focus would be quite different. Here...
Drive around the streets of your town near your church. There are signs everywhere. Seriously, everywhere. If you’re looking you’ll see them but for the most part you’ll stop remembering most of them. We live in a loud, marketing-saturated world. Your church needs to have a sign that stands out and is remembered....
Have you noticed? Products and services are dropping from existence regularly. Toys”R”Us have closed their doors entirely and more than 5000 individual stores closed across the country as major retailers decide it’s best for their bottom line. What’s happening?!? Even worse, 4000 evangelical churches disappeared from the United States. I wonder if many...
As a teaching Pastor, you have a lot happening in your church and life. In a very small, similar way, I teach a large adult Bible Class each week. After preparing for my lesson, prayerfully considering what I should teach, and building my Keynote (like Powerpoint) presentation and rehearsing, I’m easily spending...
How can it be already! It’s right around the corner. Summer. Depending on who you talk to, summer may have already started for families with college-aged kids. However, for most school systems, we’re starting summer vacation within only a few short weeks. Are you prepared? For the church there are 3 preparations...
We say too much. Do you ever catch yourself talking to your child, spouse, or friend trying to get them to understand your perspective? The more you talk, the more they seem to disengage. So when you feel they’re not listening, you talk more. And it becomes self defeating. But we’ve all...
What’s the biblical response to shrinking numbers? “Go out into the highways and hedges and compel them to come in, that my house may be filled.” Luke 14:23 is quite a command! It’s saying “Connect to the Community!” Church is like throwing a ministry banquet and, of course, we’re expecting our congregation to...
