If you want to reach people not listening, it feels like an overwhelming, impossible task! There are a few reasons people don’t listen: the world is noisy so, as a defense mechanism, they can’t listen to everything. Instead they pick and choose what they want. they also tune out messaging that’s beyond...
Church branding 101 are the basics that you can do-it-yourself (DIY). Many churches can’t afford to hire an agency, nor do they have someone qualified on staff, but they understand church branding is important. And it is! Remember, church branding is more than a logo. It’s understanding what you’re known for and deciding...
Often roles of the communication director are discussed when communication goes wrong or the congregation isn’t aware of what’s going on. Even more importantly, when your community is ignoring ministry activity that should interest them. If the budget allows, it’s certainly worth hiring a part-time or full-time communication director to tackle this challenging...
Is it possible to get your church emails read since there are low open rates? Is there a trick to it? Yes. Most churches need to talk with their congregation throughout the week. Whether it’s to remind, promote, encourage, or motivate, churches want a regular way of communicating with their congregation. You just...
Do you communicate missions enough in your church? As Believers, missions is important to us. But is it to each person who attends your church? Perhaps you think you’re communicating it properly but there are 4 crucial tips to communicate missions better in your local church: Make it personal. Missions can’t primarily...
Your Church perception matters. What you’re known for is critical if you want people to pay attention to you, engage with you, or believe what you say. Did you know you can control church perception? It’s called church marketing. No, it’s not evil or sinful. It’s not about getting profits or gaining power....
The habits of highly effective church communicators are actions regularly practiced in churches so they become routine. This year, Pastors and communicators don’t know what the year will hold but I can guarantee one thing: you’ll need to hone your communication skills. People are listening less and less. The digital age is changing the...
Focus group questions can help prove your love for a church audience. To get to know your audience, focus groups are excellent. And, with an outside consultant facilitating, your groups will feel anonymous enough to share genuine feelings. Having conducted many focus groups over the years, there are 4 focus group questions that...
Most pastors understand the importance of their church vision and mission. These statements hold key church leadership onto a path with a clear destination. They’re critical! Most churches invest into several months of internal investigation, soul-searching, and artistic crafting, in order to pen the perfect vision and mission statements. Some even itemize...
