Things you should consider when tackling your website? Speed to content. People want to discover what they’re looking for, as quickly as possible, and have it delivered exactly how they want it. Simple, eh? Not so fast. To do this, you’ll need to identify who your typical web viewer is, what their...
Social media has changed us. Or maybe it’s just exposed things we’ve kept secretive (but thought of regularly). On social media, we love to use fun acronyms or abbreviations to state the obvious for the masses. If something is humorous, we use LOL (laugh out loud). Or if someone oversteps or meddles,...
Many organizations try to communicate to your audience everyday. A ton of messages! This noise causes people to choose whether to engage with content or simply ignore it because it doesn’t interest them. And all of this is done very quickly. Your church is in the middle of this noise trying to...
Church communication is NOT all about the tools. It’s more about content. It’s like saying that every church needs a Sunday service but not creating engaging components in the service. Your church needs to build content regularly that engages your congregation and attracts your community (when they are considering a local church)....
So you have a website or social media account and you get content for pages and/or posts. But everything seems a bit boring and uninteresting. It’s understandable though. Why? Because most people don’t know how to write for online consumption. Every piece of content needs an improvement process before it gets posted. It...
We live in a crazy loud world. A world that’s decided it doesn’t “need” a church. That’s perhaps understandable for your non-churched community; but our congregations are also slowly deciding to attend only occasionally. Most local churches are experiencing a decline in attendance. In our loud world we know most are choosing what...
“We don’t need marketing, we’re a church!”, said the Pastor. Sure, it was awhile ago but it was said with such intensity that it rattled me. Is marketing wrong? Does the Church need marketing? The short answer: YES! Many people think that marketing is just for businesses and leads to profitability. Well, maybe it...
I love Chick Fil-A. In fact I regularly drive out of my way to get to their restaurant. My favorite thing to order? A Chicken Sandwich. While driving, I start thinking how amazing everything will taste. The perfect combination of a soft bun with rich buttery flavor, the crispy moist fried chicken,...
There’s nothing worse than discovering a problem that requires a specific tool; and the tool isn’t quickly available. In fact, availability is the essential requirement for all tools! Multi-functioning tools are even better — they accomplish so much and take up less room. Almost everyone has a multi-functioning church communication tool in...
