The proper naming of your church Christmas event can determine its success. People attend Christmas events for many reasons (secular and spiritual) and the name will be the first thing to get their attention. And hopefully will compel them to come. Or at least, to allow your event to not be ignored...
No church wants to hurt momentum while seeking to save money, and no one wants to waste God’s money. Yet the fact remains that most are looking for a productive communication strategy while striving to stay within church budgets. Is that possible? Here are 5 ways I’ve discovered over my decades of helping...
Jesus shared the parable of the wise and foolish builders (Matthew and Luke) because we need to weigh the cost of what we’re building and start with the proper foundation. The church today is scrambling to replicate communications from other churches. They see them spending money on something interesting, so they think they...
Everyone uses email. The younger you are, and the older you are, the less you’ll rely on it; but almost everyone has an email they’re checking regularly. Although, thanks to texting and social media, people are using email differently. Most don’t like reading long emails, and they don’t like getting inundated with...
It’s good to communicate appreciation to your Pastor throughout the year. And since 1992, many churches have been celebrating October as Clergy Appreciation Month with the second Sunday of October becoming Pastor Appreciation Day more recently. It’s good to have it on your church calendar! Pastors need encouragement especially after COVID-19 scrambled the...
Social media, as a church, should be on every pastor’s list of communication channels. Why? Because half the world’s population uses social media. Social media should be part of making disciples of all nations, as we seek to answer the Great Commission properly (Matthew 28:16-20). Social media allows a church to reach two...
Here are 4 church website improvements to add to the top of your to-do list. Why? We’ve moved from reliance on a print hub (ie. church bulletin) to a digital hub; therefore, we prefer getting information from a website rather than being forced to locate printed material. A church website is only...
If you want to reach people not listening, it feels like an overwhelming, impossible task! There are a few reasons people don’t listen: the world is noisy so, as a defense mechanism, they can’t listen to everything. Instead they pick and choose what they want. they also tune out messaging that’s beyond...
Church branding 101 are the basics that you can do-it-yourself (DIY). Many churches can’t afford to hire an agency, nor do they have someone qualified on staff, but they understand church branding is important. And it is! Remember, church branding is more than a logo. It’s understanding what you’re known for and deciding...
