We live in an online world. According to research by USC Annenberg, average internet consumption has jumped from 9.4 hours (2000) to 23.6 hours currently. Most of this increase is because of our insatiable urge to not miss out. Plus the fact we have mobile devices constantly near us. According to the...
“You mean our church logo, right?” No. Your brand is more than a logo. It’s the emotional aftertaste of an offered product or service. What you’re known for. Something that’ll bring a particular audience back. Sure, your logo is a visual representation of that promise but it’s not your brand. Does your church...
One of the opportunities I do in the church world is being a Mystery Visitor. This is when a church asks me to experience and report about a first-time visit. I start with a good demographic report of the community. From that, I know who the church needs to reach (and see...
An attractive church brand is known for something that’s beneficial. Of course a church is needed because it speaks to our spiritual deficits. Plus it’s a fellowship of Christ-followers who wrestle with similar issues all while loving neighbors as Christ loved us. But everyone doesn’t know that. Jesus said we’d be known for...
We all need a checkup every now and again. I visited my doctor this week and I was amazed how simple the basic questions we’re they used to get a baseline of my health. But they work. Your church needs to pause and take a checkup to see the health of your...
Everyone wants success in their jobs and ministries. It’s the reward for their hard work! To get success, it’s often discovering what is failing and fixing the issues. Church Communication is a very complex, ever-changing ministry (note I didn’t say support role) that requires constant attention, juggling, and fixing. Here are 3 failures...
I normally try to be positive. Much like many of you as you take the Gospel to your community. That’s positive! Being known FOR something is important for communication acceptance. However, after decades of working with Pastors and communication ministry experts, I understand things that happen in our church that almost certainly cause...
In the popular book (from a couple of decades ago), “Who moved my cheese” the mice got complacent in their maze since they knew where the cheese was located. Then the cheese started to run out. So the smart mice set out to discover a new supply of cheese. Similarly, the Church...
The little screens we carry around in our pockets have changed everything. Because of its proximity, we tend to jump on a mobile web browser far sooner than walking to our desktop computer, sitting down and calling up a website. More and more we’re doing everything digital on our phones! But don’t take...
