Christmas is in a few weeks! In the hustle and bustle of the shopping season, we often hear many saying Merry Christmas and Happy Holidays but the more we hear it, the more the importance of it fades. When a church or pastor says it, is there a way to make it...
The proper naming of your church Christmas event can determine its success. People attend Christmas events for many reasons (secular and spiritual) and the name will be the first thing to get their attention. And hopefully will compel them to come. Or at least, to allow your event to not be ignored...
Answering the question “what should a church be known for?” is the beginning of a thought process that has the potential for growing your church. Why? Today, everyone’s faced with the availability of too much information. So, communication noise forces people to ignore anything they perceive as unimportant or irrelevant. Sadly, local...
Church communication is a popular topic in the church world. But the expectations of how to fix communication are often overinflated. It’s not a cure-all. In fact, effective communication takes time as the correct messages are produced consistently. Producing the right messages takes talent and skill especially when consistency is required. Here are 3...
Everyone uses email. The younger you are, and the older you are, the less you’ll rely on it; but almost everyone has an email they’re checking regularly. Although, thanks to texting and social media, people are using email differently. Most don’t like reading long emails, and they don’t like getting inundated with...
It’s good to communicate appreciation to your Pastor throughout the year. And since 1992, many churches have been celebrating October as Clergy Appreciation Month with the second Sunday of October becoming Pastor Appreciation Day more recently. It’s good to have it on your church calendar! Pastors need encouragement especially after COVID-19 scrambled the...
Sadly, common website mistakes abound on church websites. And we’re called to better! Let’s correct these online errors so our audience will find solutions and discover what they need on our websites. Today, most prefer getting information from a website. They don’t want to carry around a printed bulletin or remember where they...
Sermons that engage is the same goal communication leaders attempt through effective email subject lines and webpage headlines that get noticed. Why? Because open rates of emails teach us what motivates an audience to participate in communication. Much like getting an audience to stop and consume web content because of its headline. It’s...
Social media, as a church, should be on every pastor’s list of communication channels. Why? Because half the world’s population uses social media. Social media should be part of making disciples of all nations, as we seek to answer the Great Commission properly (Matthew 28:16-20). Social media allows a church to reach two...
