The big day is arriving soon. Everyone is in a full court press. Leadership is making last minute adjustments and you’ve not worked so many hours… since last Easter. So, what more needs to be done? You may be asking, “I have more things to do other than my crazy to-do list?!”....
So, your church communication isn’t working like you think it should. Perhaps your congregation attendance is shrinking or many of them don’t know about the important ministry events. Sure, it could be communication staff issues, ministry problems, bad design, a lackluster reputation, or many other issues that could be blamed. But ultimately what...
If you’re in a quiet room and someone says something, you will probably hear it. As soon as you add ambient noise (like I have as I sit in an airport with so much going on); you really can’t hear anything. We’ve learned to tune out the noise. If a church rarely makes...
I recently spoke to a church about effective church communication. In my talk, I reminded the congregation that Jesus told His disciples that we’re to be known for loving those around us. However, when the world is asked about the Church, most of them know what we’re against (and not for love...
Often, because church communicators are required to lock down a brand, control messaging, and control ministry leaders, we become negative sounding: “No, you can’t do that”, “stop writing things like that”, “you can’t use that color”, “sorry, the logo can’t be used in that manner”, “no, social media isn’t an advertising channel”...
Content. Content. Content. Effective communication relies on the content more than the channels. But many churches want to talk about their social media channels (Facebook, Twitter, Instagram, etc) or the CMS system for their website (Wordpress, Joomla, Clover, etc) rather than what their content should be. Let’s concentrate on the important! Often, if...
A communication persona is a focused community group that you’re targeting with a particular message based on a stereotypical description that encompasses their needs, concerns and goals. Your church needs to define them. It’s the easiest way to connect with your community! To successfully reach people with a product, ministry, or service, persona...
The countdown is on. What if it only took 12 days to establish an effective Church communication strategy? What if it just took a couple of weeks of intense attention? Just imagine where you can be. So many in your community would know about your ministry and actually be interested! Or at...
I’m sure you’re aware — in a month or so you have a big event happening or finishing. Is it too late to be thinking about effective communication? Yes. In all honesty, you need more prep time to get people interested and excited to attend. But what now? What are the last...
