We live in an online world. According to research by USC Annenberg, average internet consumption has jumped from 9.4 hours (2000) to 23.6 hours currently. Most of this increase is because of our insatiable urge to not miss out. Plus the fact we have mobile devices constantly near us. According to the...
One of the opportunities I do in the church world is being a Mystery Visitor. This is when a church asks me to experience and report about a first-time visit. I start with a good demographic report of the community. From that, I know who the church needs to reach (and see...
2020 has proven that the only consistency in life is that we should expect change. And our definition of “change” certainly broadened in the last 12 months! Looking to 2021, we know that we don’t know. It’ll be a year of unknowns. After working 30+ years in communication, here are 5 things that...
God, in scripture, demonstrates unlikely generosity. In 1 Kings, we enter Elijah’s world that was being punished with drought. The perfect time for God to shine since He loves to provide in a time of need. Instead of God doing a miracle Himself, He introduces His prophet. God loves to use His people. God...
Another birthday in the books. It’s done. Before the celebration I googled all the restaurants that offer something free for a birthday and signed up for about 20. Yes, as promised, I got emails from each giving me their totally free product (from ice cream, dessert, meals, burgers, etc.). I’ve gained weight...
An attractive church brand is known for something that’s beneficial. Of course a church is needed because it speaks to our spiritual deficits. Plus it’s a fellowship of Christ-followers who wrestle with similar issues all while loving neighbors as Christ loved us. But everyone doesn’t know that. Jesus said we’d be known for...
In the popular book (from a couple of decades ago), “Who moved my cheese” the mice got complacent in their maze since they knew where the cheese was located. Then the cheese started to run out. So the smart mice set out to discover a new supply of cheese. Similarly, the Church...
The little screens we carry around in our pockets have changed everything. Because of its proximity, we tend to jump on a mobile web browser far sooner than walking to our desktop computer, sitting down and calling up a website. More and more we’re doing everything digital on our phones! But don’t take...
Social media is a required communication channel for churches. It’s free to set up which is great — and almost your entire church membership is already on it! You only have two things to do: get your congregation to “like” your account on each of your platforms and then keep them engaged...
