Church communication is a popular topic in the church world. But the expectations of how to fix communication, is often overinflated. It’s not a cure all. In fact, effective communication takes time as the correct messages are produced consistently. Producing the right messages takes talent and skill especially when consistency is required. Here...
In church communication we try to connect with our congregation and community by becoming known for an audience’s needed solution. And ultimately, that solution should point to Jesus Christ. This solution becomes your brand; what you’re known for. But, if you only lead with solutions, people may still not authentically connect with you....
The Bible is clear about controlling tongues. Why? Because our communication shows our hearts. And like a bit in the horse’s mouth or the rudder on a large ship, it directs and turns something much bigger than the small muscular organ. The tongue becomes huge! The church needs to control the tongues of...
I fly a lot, and I pray before each flight that God would allow me to have an effective conversation with the person next to me. Effective? That means I’ll represent the Church in a good light and talk about Jesus or faith somehow. Occasionally, the Holy Spirit prepares the stranger and,...
You want people to read your emails. They’re important! But every day we’re bombarded with emails that we don’t fully read. Most are desperately trying to get your attention and: inform you, entertain you, or lead you to something you need. But emails only work if they can get your attention. Since we receive...
“It’s the front door to your church”. At least that’s what many are saying. But is it? Let’s make sure we understand our audiences first. Because they find this front door differently and open it for different reasons too. Every church has an internal audience (congregation) and an external audience (community). Our role...
Drive around the streets of your town near your church. There are signs everywhere. Seriously, everywhere. If you’re looking you’ll see them but for the most part you’ll stop remembering most of them. We live in a loud, marketing-saturated world. Your church needs to have a sign that stands out and is remembered....
Sure, Facebook changed their algorithm so that people will see more of what Facebook believes they want to see on their wall feed. This happened. Since promotional material isn’t desired by most, they’re limiting a lot of Facebook Page content such as YOUR content. But, seriously, I don’t think that’s the issue...
It seems like spring just started but we’re almost into summer. Yes, time flies — especially when it comes to church communication. Summer brings added complication to your communication team: vacations, less attention from ministries, and your congregation drifts away from a regular schedule. Summer relaxes. Your communication team can’t. Here are...
