Social media is a required communication channel for churches. It’s free to set up which is great — and almost your entire church membership is already on it! You only have two things to do: get your congregation to “like” your account on each of your platforms and then keep them engaged...
Many organizations try to communicate to your audience everyday. A ton of messages! This noise causes people to choose whether to engage with content or simply ignore it because it doesn’t interest them. And all of this is done very quickly. Your church is in the middle of this noise trying to...
So you have a website or social media account and you get content for pages and/or posts. But everything seems a bit boring and uninteresting. It’s understandable though. Why? Because most people don’t know how to write for online consumption. Every piece of content needs an improvement process before it gets posted. It...
We live in a crazy loud world. A world that’s decided it doesn’t “need” a church. That’s perhaps understandable for your non-churched community; but our congregations are also slowly deciding to attend only occasionally. Most local churches are experiencing a decline in attendance. In our loud world we know most are choosing what...
Effective communication rises and falls on how well you know your audience. For the church you have 2 audiences: internal and external (congregation and community). Most of you (hopefully) understand your congregation because they regularly let you know what they like and dislike. Plus you meet with them every week or so. But...
There’s nothing worse than discovering a problem that requires a specific tool; and the tool isn’t quickly available. In fact, availability is the essential requirement for all tools! Multi-functioning tools are even better — they accomplish so much and take up less room. Almost everyone has a multi-functioning church communication tool in...
Your congregation visits your website more than your community will. But both audiences are important. And where they look on your website is critical since both audiences look for different reasons. Often your congregation clicks on your staff (or leadership) page to identify who’s in charge, additional personal details, and how to directly...
What exactly is a church brand? It’s more than your logo — although your visual brand is the “outfit” your church brand wears. So what is it then? It’s the controlled promise (or story) that is consistently spoken so your congregation understands why they attend. It should be compelling, needed, and relevant....
Interestingly, in order to effectively communicate, the church needs to stop talking before the congregation (or community) stops listening. Or we’re just wasting our time! It’s crazy how short the average attention span has gotten all while we drone on and on. Here are 5 (somewhat unexpected) locations that deserve a good hearty...
