You want people to read your emails. They’re important! But every day we’re bombarded with emails that we don’t fully read. Most are desperately trying to get your attention and: inform you, entertain you, or lead you to something you need. But emails only work if they can get your attention. Since we receive...
“It’s the front door to your church”. At least that’s what many are saying. But is it? Let’s make sure we understand our audiences first. Because they find this front door differently and open it for different reasons too. Every church has an internal audience (congregation) and an external audience (community). Our role...
Drive around the streets of your town near your church. There are signs everywhere. Seriously, everywhere. If you’re looking you’ll see them but for the most part you’ll stop remembering most of them. We live in a loud, marketing-saturated world. Your church needs to have a sign that stands out and is remembered....
Sure, Facebook changed their algorithm so that people will see more of what Facebook believes they want to see on their wall feed. This happened. Since promotional material isn’t desired by most, they’re limiting a lot of Facebook Page content such as YOUR content. But, seriously, I don’t think that’s the issue...
It seems like spring just started but we’re almost into summer. Yes, time flies — especially when it comes to church communication. Summer brings added complication to your communication team: vacations, less attention from ministries, and your congregation drifts away from a regular schedule. Summer relaxes. Your communication team can’t. Here are...
Have you noticed? Products and services are dropping from existence regularly. Toys”R”Us have closed their doors entirely and more than 5000 individual stores closed across the country as major retailers decide it’s best for their bottom line. What’s happening?!? Even worse, 4000 evangelical churches disappeared from the United States. I wonder if many...
Many Pastors from smaller congregations are being tasked with getting a website together for their church. How are they expected to know everything about a website?! That’s usually when they call a consultant like me to help. Let’s talk website basics so you can do most of this yourself: Every website starts...
I’m fascinated how someone can attend two similar church services (maybe even with the same Pastor) and have the 30-minute sermon seem long and boring in one while the other can feel interesting and not enough time. And it’s the same amount of time. And maybe similar content! Or you can watch a...
It’s been several years since we realized social media is a valid means of church communication. Many have adopted Facebook, Twitter, and Instagram as their channels. Some have been brave by using SnapChat, Pinterest, and Linkedin. And there are so many others! Which channels should the church be using? Surprisingly, the church should...
