Churches occasionally need to communicate location change. Why? Because the only thing consistent in life is change. Church locations and times often need adjusting. Best case? A church is expanding because their location can’t fit the growing current or potential audience. If a new building isn’t viable for the budget, then adding services...
Church service slides are everywhere (whether done with PowerPoint, Keynote, ProPresenter, or other design software). Most churches today have a digital means of projecting announcements, worship song lyrics, sermon points, or videos so the congregation can participate in the worship service, and understand greater meaning. But do church service slides work every time?...
Being known for something is important for a church. And it’s even more important to be known for the right things! The steps are pretty simple; and I actually started learning them when I was young. I grew up near an elementary school and our yard became the cut-through where kids would walk...
A focus phrase is an important SEO (Search Engine Optimization) principle. People go to Google (or similar) looking for solutions, and since Google must deliver results quickly and effectively, they’ve developed content rules based entirely on how we search. Follow these rules so people get exactly what they’re seeking. It keeps people...
I understand. It’s difficult to talk about things Pastors aren’t saying since they juggle so much! They’re responsible for delivering weekly Biblical messages, leadership of staff and volunteers, engaging the congregation, and studying on top of that. Plus, many other tasks go unnoticed too! The time the Pastor spends as the on-stage church...
Don’t be a knockoff brand. It rarely works as you’d think it would. Especially for a church! But isn’t the Oscar Wilde quote, “imitation is the sincerest form of flattery” true? Well, from the imitated vantage it is. You probably want people to imitate you! But for the brand imitator, it usually falls...
Many believe a communicator is someone who can craft a story, engage an audience, and/or supply content with solutions to an audience with concerns. Well, they may do all of those things and more. But I believe a real-effective church communicator knows what NOT to say! Almost everyone knows how to be wordy and...
You post church graphics on social media and your church website. Many use them in video/projected announcements. Even bulletins and sermon series occasionally need them! But do you struggle with designing them so they’re effective? Maybe you don’t consider you’re a designer. Another issue: perhaps your church graphics are provided through curriculum, free...
“Our church needs an app!”, I often hear. I cringe. When this is exclaimed, it’s THE thing that will fix all their church communication. But a Church App probably won’t solve your communication issues. After working with churches for 2 decades, I usually look no farther than the website to see if the...
