I confess. I love setting communication goals. It grounds and focuses me — and let’s me know if I’m winning. It’s the difference between practicing a golf swing without a ball. Or even worse? Without a hole. Imagine if Topgolf didn’t have targets. Or if a driving range didn’t have markers indicating distance....
For years the church lamented that they had little budget to advertise in newspapers, on the radio, or on primetime TV. We instead turned to word of mouth as our best promotional tool. Then social media came along. It has free tools PLUS it empowers word of mouth promotion. That’s a win/win for...
No one wants to fail at something. A company doesn’t set out with a product and hope it fails. A politician doesn’t want to lose. Yet, many fall. The Church, with its critical message of hope, grace, and life, can’t afford to fail. Nor does it try to fall flat in communications. But sadly,...
People get together in various places. You simply have to realize why they’re a group, what they need, then deliver it, and they’ll be happy. Mostly. The world is shifting to online social areas. Yes, groups still meet in churches, bars, restaurants, and community centers too but the ease of “showing up” online...
I was walking in a park and heard musical tones from the other side of a treed area. A brass instrument and drums, I think. I thought I heard some singing too. There was really no way to make out the song. Nothing sounded like it was mixed properly. Our churches do the...
I was in a store recently and someone had been messing with the signage. It seemed like everything was mixed up. It reminded me of the age-old prank where you take labels off of canned goods (in someone's pantry) and reattach them to the wrong cans. Or perhaps I may be dating myself. We...
We had family staying with us this past week. My wife’s sister and brother-in-law from Canada. They have 2 small toddlers that evoked memories of our children many years ago. You can imagine how difficult it is for 2 separate families of 4 to live in 1 house. But we (the adults) see...
My wife's baking an apple pie right now. The house is full of the wonderful smells. We all love to eat them. I'd pay a lot to eat her pie. Have you wondered why some companies are wildly successful (even in these economic times)? While some (perhaps you) are struggling? Most time, it...
I hate same-old; same-old. Although I love consistency. And thus the battle that happens constantly in my brain. I guess I should explain. Some things are so important to have consistency: things like wall colors (in a small house), fonts (within a brand), brand colors, design style sheets (like keyline strokes, margins and...
