Every church needs to be known for something (a branding thread) that makes them relevant and needed. This doesn’t happen randomly! It needs to be managed by you. Because, without control, your organization becomes known for too many different things; and you become known for a lot of noise. Plus, you can’t...
Imagine establishing a restaurant. You’re aware that most in your community like hamburgers. But you decide to offer only hot dogs instead. Think they’ll understand? It’s difficult to keep people happy if you don’t provide what they’re looking for. Your congregation and community consumes communication content a certain way (a channel). Over time...
I confess. I love setting communication goals. It grounds and focuses me — and let’s me know if I’m winning. It’s the difference between practicing a golf swing without a ball. Or even worse? Without a hole. Imagine if Topgolf didn’t have targets. Or if a driving range didn’t have markers indicating distance....
For years the church lamented that they had little budget to advertise in newspapers, on the radio, or on primetime TV. We instead turned to word of mouth as our best promotional tool. Then social media came along. It has free tools PLUS it empowers word of mouth promotion. That’s a win/win for...
No one wants to fail at something. A company doesn’t set out with a product and hope it fails. A politician doesn’t want to lose. Yet, many fall. The Church, with its critical message of hope, grace, and life, can’t afford to fail. Nor does it try to fall flat in communications. But sadly,...
People get together in various places. You simply have to realize why they’re a group, what they need, then deliver it, and they’ll be happy. Mostly. The world is shifting to online social areas. Yes, groups still meet in churches, bars, restaurants, and community centers too but the ease of “showing up” online...
I was walking in a park and heard musical tones from the other side of a treed area. A brass instrument and drums, I think. I thought I heard some singing too. There was really no way to make out the song. Nothing sounded like it was mixed properly. Our churches do the...
I was in a store recently and someone had been messing with the signage. It seemed like everything was mixed up. It reminded me of the age-old prank where you take labels off of canned goods (in someone's pantry) and reattach them to the wrong cans. Or perhaps I may be dating myself. We...
We had family staying with us this past week. My wife’s sister and brother-in-law from Canada. They have 2 small toddlers that evoked memories of our children many years ago. You can imagine how difficult it is for 2 separate families of 4 to live in 1 house. But we (the adults) see...
